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10 of the best Instagram tools for marketing and business

Do you want to get more out of your Instagram? As a business using Instagram, you need all the help you can get – from tools to help you create the most beautiful possible images to analytics tools to help you measure your results. So, in this blog post, I’m going to share 10 of the best Instagram tools that you can use to boost the results of your business.

With over 1 billion monthly users, Instagram is one of the top social networks that you can use to promote your business. It’s particularly great for getting more engagement, and for connecting with your fans and your audience on an even more personal level than on other social networks, because you do it through visual content, rather than just words.

Instagram is the perfect platform to let your creativity run free and, in fact, even have some fun in the process. To make your life easier and not only post better, more engaging updates but also save time and be more efficient, you should try some of the following tools.

I’ve tried to gather tools for different functions, so there are tools for managing your Instagram and scheduling updates, analytics tools, photo editors and a couple of really cool tools that will help take your Instagram account to the next level. So, without further ado, here are my 10 top favourite Instagram tools for businesses:

  1. Agorapulse
  2. SocialInsider
  3. Iconosquare
  4. Social Bakers
  5. Social Rank
  6. Tagboard
  7. Have2Have it
  8. Repost
  9. InstaQuote
  10. Over

1.    Agorapulse

10 of the best Instagram tools

Agorapulse is a social media management tool that you can use both to manage your Instagram accounts and for monitoring. With the Social Inbox, you get all of your Instagram mentions along with any mentions from your other social profiles, all in one place. You can also use their publisher to post updates to Instagram directly from the Agorapulse dashboard, as well as to schedule posts in advance, to save time.

In terms of monitoring for Instagram, you can monitor hashtags and places, which is great for finding potential leads on the popular social network.

Plus, save groups of hashtags to quickly and easily include them in your posts.

The 10 best #tools and apps for #Instagram @AgoraPulse via @LilachBullockClick To Tweet

2. SocialInsider

instagram tools

SocialInsider is a social media analytics tool which enables to track your competitors’ efforts on Instagram. With this tool, you can (multi) compare your competitors side by side, conduct competitive analysis and benchmarking, adapt your content strategy, measure your engagement rates and save countless hours on reporting.

SocialInsider helps you understand why your competitors are performing and what tactics they use to boost their presence on Instagram.
In addition, you can spot your competitors’ digital strategy on Facebook and Twitter too.

3.    Iconosquare

10 of the best Instagram tools

Iconosquare is a social media management and analytics platform designed specifically for Instagram. You can use it to analyse your followers in detail, as well as see insights into how you’re losing or gaining followers so that you can identify the causes of your loss or gaining of followers. There are also analytics for hashtags, and you can see when the best times to post updates are so that you can maximise your reach.

In terms of managing your Instagram, you can use Iconosquare to post and schedule updates and to track any comments you receive.

The 10 best #tools and apps for #Instagram @Iconosquare via @LilachBullockClick To Tweet

4.    Social Bakers

10 of the best Instagram tools

Social Bakers offer a free Instagram analytics tools that you can use to get statistics on your photos, filter and hashtags, plus stats for your engagement on Instagram.

You can also see what your top posts are, in terms of most liked or most commented on and your most liked and most tagged users.

The 10 best #tools and apps for #Instagram @socialbakers via @LilachBullockClick To Tweet

5.    Social Rank

10 of the best Instagram tools

Social Rank is a tool for managing your Twitter and Instagram followers. You can search through your list of followers by bio keywords, location and more, to identify any leads, or simply to organize them. You can also create different lists of followers that you can then export.

Social Rank also tells you who your most valuable and most engaged followers are, so that you know who to engage with and, if you want, to reward them in some way for their support of your business on Instagram.

The 10 best #tools and apps for #Instagram @socialrank via @LilachBullockClick To Tweet

6.    Tagboard

Tagboard is a really cool tool that you can use to display conversations from Instagram and other social networks, such as Twitter and Facebook, in all kinds of situations: at events, on TV, on your website and on any display you can think of.

It’s a great option for events that you might be holding or taking part in, presentations, as well as on your website, as you can showcase your followers’ and fans’ updates and improve their loyalty.

The 10 best #tools and apps for #Instagram @tagboard via @LilachBullockClick To Tweet

7.    Have2Have It

10 of the best Instagram tools

Have2Have It is a great tool for those who want to use Instagram to sell their products. With this tool, you’ll have a Have2Have It link that basically takes your followers to a page that looks and feels like your Instagram profile, only they can use it to tap on your images and buy from you directly.

You can use their dashboard to add posts to your shoppable feed, and add one or multiple products in your images that can be bought. They also provide analytics and customer data that you can use to improve your strategy and increase the sales you make via Instagram.

The 10 best #tools and apps for #Instagram Have2have it from @soldsie via @LilachBullockClick To Tweet

8.    Repost

10 of the best Instagram tools

Repost is a nifty little Instagram app that you can use to easily repost your favourite images and videos, while also crediting the original Instagrammer automatically.

One way you can use this app is to repost your fans’ and followers’ best content, which will ultimately help you improve their loyalty and also help you generate more engagement on Instagram.

9.    InstaQuote

10 of the best Instagram tools

InstaQuote offers one of the best apps I’ve tried for adding text to your images on the go. It’s great for simply sharing your thoughts, or for creating beautiful quote images that your followers will love. There are 20 different templates that you can use, as well as beautiful backgrounds (although you can also use your own photos as a background if you want) and multiple options for customizing your font style, size, alignment and much more. You can also edit your images and change the hue, saturation, brightness etc. or you can blur your background to make sure your quote or text really stands out.

The 10 best #tools and apps for #Instagram @instaquoteapp via @LilachBullockClick To Tweet

10. Over

10 of the best Instagram tools

Over is a photo editor that also allows you to add text and captions to your photos. Their editing options help you create beautiful images easily (with numerous editing and customization options) and what’s really great about this tool is that you can create images for all major social networks, such as Instagram, Twitter, Facebook and Pinterest, and make sure that they are the right size and format.


So, there we go, the top 10 best Instagram tools that you need to get. There’s everything here from tools to help you become more efficient and save time, to apps for creating more compelling, beautiful images to share with your followers.

What are your favourite Instagram tools and apps? Which ones do you use the most? What are some of the features you’d like to see in future apps and tools? Let me know in your comments and please share:)

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37 thoughts on “10 of the best Instagram tools”

  1. This is a very informative article! Have you tried It’s a service for scheduling posts on Instagram which provides analytics and other features.

      1. Hi there! Thumbs up for Onlypult, mentioned by Diana – I use it for the last 5 months and have all my clients very happy and ton of time saved. I especially enjoy the possibility to manage up to 40 accounts at once (I have MANY clients) and super friendly support team.
        Besides that, Iconosquare is quite a useful thing, too, and I will have a look at some other things you told about in the article, thanks!

  2. Do you have any tips on Instagram scheduling? I have always used Hootsuite for Facebook but have found it a little clunky for Instagram. I’ve tried a few different schedulers (paid and unpaid) and so far have found the Plann scheduling app really easy to use and so visually appealing. The thing I like about it is that you can plan your whole feed out and see how it is going to look before you post – so good for accounts that rely heavily on a solid aesthetic.

    1. I use Agorapulse for my social media scheduling. I used to use Hootsuite years ago but found that their tool hadn’t evolved much and as you say is a little clunky. Plus the reporting features are better on Agorapulse.

  3. Are all these apps for iPhone only? So far I’ve looked up Agorapulse, Repost, InstaQuote and Over and none of them mention Android?

  4. Instagram has become one of the popular with over 500 million monthly active user. Lately, I am using it for marketing purpose. But I am suffering to analyzing my audience. Which one is the best for audience analysis?

  5. Thanks for your post Lilach it´s a good compilation of Instagrams tools, I would like to show you our new Instagram webapp, It is in a Beta Phase, It´s functions allow to search and order your timilene by date, hashtag and analytics based on the use of hashtag. thanks for yout time!!!

  6. Thank you for your article. Why did not you add ? I think this is a very useful service.

  7. Katelyn Elizabeth

    Thank you for such a comprehensive list Lilach! I can also vouch for Agorapulse! We use the tool and love it. In addition, we also use Juicer’s social media aggregator ( to moderate and curate our Instagram content onto our website. It’s another great tool not mentioned here.

  8. Hello!
    For productive Instagram marketing I would like to recommend ZeInsta. Through this software you can :

    1. Attract New Instagram Followers
    2. Upload images in bulk, plan stories and posts for auto-publishing.
    3. Connect and grow up to 15 Instagram accounts from a single computer.
    4. Stay in touch with your community with the engagement activity automation.
    5. Monitor outcoming and incoming activity and audience growth.
    6. Find and filter social conversations by keyword, hashtag, and location—in multiple languages.
    7. Get hashtag suggestions for a word or a shorter text on any site and on mobile.

  9. Nice article, u wrap many articles into top 10 ranked list of instagram tools, thats very very helpfull for someone else who want the information simply

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