The best GEO and AEO tools fall into three jobs: checking whether AI engines already cite you, auditing your pages for answer-first structure and schema, and tracking your AI visibility over time. The most useful starting point is a free AI visibility checker that shows which engines name you and what to fix first.
The short version: GEO and AEO tools check whether AI engines like ChatGPT, Perplexity and Google AI name your business, and the better ones tell you how to fix it. Most are paid trackers. My own tool is free, checks all five major engines, and hands you a plan, so it is where I would start. Here is an honest comparison of the main options in 2026. Check yours free here.
What a good GEO or AEO tool should do
Before the list, here is what matters:
- Checks the engines that count: ChatGPT, Perplexity, Google AI Overviews, Gemini and Claude.
- Tells you how to fix it, not just a score. A number is not a plan.
- Shows you the sources AI pulls from, so you know where to get featured.
- Is affordable to start, ideally free, so you can see the value before you pay.
The tools, compared
1. AI Visibility Checker by Lilach Bullock (free)
My own, so I will be straight about it. It checks all five major engines, tells you who AI names instead of you and why, shows the exact sites AI pulls from for your topics, and gives you a prioritised plan to get named. It is free, with no signup for the instant result. It is built to be more useful than the paid trackers, not just cheaper. Try it. Best for: any business that wants to see where it stands and what to do, without paying.
2. Otterly
A paid AI search monitoring tool that tracks brand mentions across AI engines over time. Strong on ongoing tracking and dashboards. Best for: teams that want continuous monitoring and are happy to pay monthly.
3. Peec AI
A paid AI visibility tracker focused on monitoring how brands appear in AI answers, with competitor tracking. Best for: brands that want detailed ongoing tracking and benchmarking.
4. Scrunch AI
A paid platform for monitoring and managing how brands show up across AI engines. Best for: larger teams wanting an enterprise monitoring setup.
5. Profound
An enterprise GEO platform with deep analytics on AI visibility and citations. Best for: enterprises with budget for a full analytics suite.
Free vs paid: the honest take
The paid tools are built for ongoing monitoring, and they do that well. They charge from around thirty to a couple of hundred dollars a month, and most show you a number rather than a plan. If you want continuous tracking with a team, they are worth a look.
Want AI doing the heavy lifting in your marketing?
I build the systems that handle the boring 80 percent, so you get your week back. Done properly, with the human kept in.
If you want to see where you stand right now and get a clear plan to improve, start free with my tool. You can always add a paid tracker later if you need daily monitoring.
Want it done for you?
A tool tells you where you stand. Getting named by AI is the work that follows, across technical, content and PR. That is what I do for clients, drawing on twenty-one years of getting businesses found. Book a call.
FAQ
What is the best free GEO tool? My AI Visibility Checker checks all five major engines and gives you a plan, free.
Are paid AI visibility tools worth it? If you need continuous monitoring with a team, yes. To see where you stand and what to do, a free check is enough to start.
What is the difference between GEO tools and AEO tools? They do the same job under two names: check whether AI engines name your business and help you improve it.
Keep reading on GEO and AEO
- What is Generative Engine Optimization (GEO)?
- What is Answer Engine Optimization (AEO)?
- How to get cited by ChatGPT
- Work with me on GEO and AEO
Related reading: How to Make Money Online: The Actual Steps That Work (And the Ones That Don't) and Jobs Remote Indeed: Real Pay, Real Openings, and Why Most People's Applications Go Nowhere.
