- Ten AWeber alternatives compared in one small table
- The AWeber alternatives, listed from A to Z
- Reasons people look for AWeber alternatives, and what to check
- Picking a newsletter tool, a design tool or an all-round AWeber replacement
- A calm way to move your subscribers away from AWeber
- Pitfalls when you change from AWeber to another email service
- Narrowing the field after reading these AWeber alternatives
- Frequently asked questions
The right AWeber alternative depends on whether you want to write newsletters, design eye-catching emails or run automation for a shop. This page lists ten email tools in no particular order, then explains what to check, which type suits which business, and how to move your subscribers across calmly.
AWeber has been around a long time, and its own website describes email marketing software for small businesses, with templates, sign-up forms, landing pages and automation. It also offers a free plan and a trial of its premium plans. For plenty of people that's a solid starting point. But your list, your habits and your tools change, and sometimes another service just fits better.
Perhaps you want a newsletter tool built around writing, or something that makes your emails look more designed. Perhaps you'd like a platform that connects to your shop. This page lists ten AWeber alternatives in no particular order, sorted alphabetically, and every detail comes from each tool's own website. Before you dive in, you might like my overview of email marketing platforms too.
Ten AWeber alternatives compared in one small table
In the free plan column, Yes means the tool's own site describes a permanent free plan or free tier. Trial only means a free trial and no ongoing free plan. These details move around, so check each tool's current plans page before you copy your list over.
| Tool | Type of email tool | Good for | Free plan |
|---|---|---|---|
| Beehiiv | Newsletter platform | Publishing newsletters and growing readers | Yes |
| Benchmark Email | Drag-and-drop platform | Drag-and-drop emails, forms and reports | Yes |
| Buttondown | Independent newsletter tool | Plain, tidy newsletters with custom domains | Yes |
| Campaign Monitor | Email marketing platform | Designed campaigns and automation for teams | Trial only |
| Constant Contact | Email and digital marketing | Email plus social and landing pages | Trial only |
| Flodesk | Design-led email tool | Beautiful emails, forms and landing pages | Yes |
| Mailchimp | Email and marketing platform | All-round email with a familiar name | Yes |
| Mailjet | Email sending platform | Campaigns plus sending through an API | Yes |
| Sender | Email marketing platform | Straightforward email and text messages | Yes |
| Zoho Campaigns | Email campaign tool | Teams already using other Zoho apps | Yes |
The AWeber alternatives, listed from A to Z
Beehiiv
Best for: Writers and publishers who want a newsletter-first tool with a website, and a free plan described by the site as free forever.
Benchmark Email
Best for: Small businesses who want a drag-and-drop builder, sign-up forms and reports, with every feature available on the free tier.
Buttondown
Best for: Solo writers who like a calm, independent tool with archives and custom-domain sending, free to begin with.
Campaign Monitor
Best for: Teams who want polished campaigns, sign-up forms and automation, and a free trial to explore them.
Constant Contact
Best for: Owners who want email alongside social tools and landing pages, with a free trial before they commit.
Flodesk
Best for: Makers, coaches and shop owners who care about the look of their emails and want a free tier to start.
Mailchimp
Best for: Owners who want a familiar, all-round email tool, with a permanent free plan for smaller lists.
Mailjet
Best for: Businesses that want campaigns and also need to send app emails, with a free plan and no card at sign-up.
Sender
Best for: Small teams who want simple campaigns and a free forever plan, with a trial of a higher tier on top.
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Zoho Campaigns
Best for: Owners who already use Zoho apps and want email campaigns alongside them, with a free plan after the trial.
Reasons people look for AWeber alternatives, and what to check
There isn't one right reason to switch. Some people outgrow a simple tool, others find it does more than they need. Before you look at any sign-up page, write down what's bothering you today. That one sentence will save you hours of comparing.
- Look and feel. If your emails look plain next to your brand, check how flexible each editor is with fonts, colours and layout.
- Writing and publishing. Newsletter-first tools put a web archive and a sign-up page at the centre.
- Shop links. If you sell online, look at how products and orders reach the email tool.
- Sending reliability. Ask how the tool helps your emails reach the inbox, such as authentication of your own domain.
- Support. Find out how you reach a person if a campaign misbehaves.
- Branding. Some free plans add the tool's logo to your emails, so look at that before you send.
Picking a newsletter tool, a design tool or an all-round AWeber replacement
- Newsletter-first tools suit writers who want to publish, grow readers and keep things light.
- Design-led tools suit makers and coaches who want emails that look like their brand.
- All-round platforms suit owners who want forms, landing pages, automation and reports in one place.
- Sending platforms suit businesses that also send emails from an app or website, such as order confirmations.
If you share each new email on social media as well, my guide to scheduling tools for social posts covers that side, and my notes on ecommerce email habits that bring sales are worth a read if you sell online. For connecting apps, automation tools that connect your apps can help when you want sign-ups to flow into other systems.
A calm way to move your subscribers away from AWeber
- Export your subscribers and keep a copy of the file somewhere safe.
- Make a note of every sign-up form and landing page that currently feeds your list.
- Set up the new account, including your sender name and reply address.
- Import a small test group first and check that tags, names and unsubscribes arrived correctly.
- Rebuild your welcome email and send it to yourself.
- Replace the old forms on your website, then switch over the rest of your list.
Pitfalls when you change from AWeber to another email service
- Importing people who'd previously unsubscribed, which can upset readers and hurt your sending reputation.
- Forgetting to change a sign-up form, so new subscribers land in the old account.
- Picking a tool for its template library, then finding the automations you want need a higher plan.
- Sending your first campaign to the whole list without a test to a few different mailboxes.
- Closing the old account before you've saved your reports and archive.
Do you make email or newsletter software? Tool makers can ask to be considered for a featured place on this list.
Narrowing the field after reading these AWeber alternatives
Choose two tools that suit your style, import a small sample of contacts and send yourself the same email from each. Notice which editor feels natural and which dashboard you can read at a glance. The tool you enjoy opening is the one you'll keep using, and that matters more than a long feature list.
Frequently asked questions
Is there a free alternative to AWeber?
Yes. Several tools on this list describe a permanent free plan or free tier on their own websites. Limits and branding differ, so read each plans page before you sign up.
Will my subscribers need to sign up again?
Not normally. You can export your list and import it elsewhere. Make sure you carry across unsubscribes too, and check the new tool's rules about importing existing contacts.
Which type of email tool suits a writer?
Newsletter-first tools are built around writing, archives and sign-up pages, so they often suit writers. Design-led and all-round tools suit people who want more control over layout.
Can I keep my sign-up forms when I switch?
Usually you'll replace the form code or embed on your website with one from the new tool. Plan a short time to update each page that has a form.
How long does a switch take?
A small list with one welcome email can move in an afternoon. Bigger lists with several forms and automations deserve a few days, plus time to test.


