Amazon Creator Hub is where members of the Amazon Influencer Program upload videos to their storefront from a desktop. According to Amazon's Associates help pages, approved videos appear on your Influencer storefront, and once you have 10 moderation-approved videos and have completed onsite commission sign-up, they can also show on relevant product pages.
How to get to Creator Hub
Amazon's help page gives two routes, both on a desktop:
- Open Creator Hub directly and upload your video from your computer.
- Or open your Influencer storefront in owner view, choose Add to your storefront, then choose Videos.
Who can use it
Amazon says influencers in the Amazon Influencer Program with an active storefront can upload videos. So you need to be in that program first. Our page on Amazon Influencer Program requirements covers getting in.
Where your videos show up
Approved videos sit on your Influencer storefront, where shoppers can find them alongside your livestreams, photos and idea lists. The bigger step is product pages. Amazon says that once you have 10 moderation-approved videos and have completed onsite commission sign-up, your videos can also appear on relevant product pages, which is where shoppers already are.
Why the name confuses people
Here's the part most people trip over. Influencer Marketing Hub, a trade site, says Creator Hub is often used as an industry term for several Amazon tools at once: storefronts, shoppable video, Amazon Live and Creator Connections. It also says Amazon is moving creator tools towards Creator Central. So when someone online says Creator Hub, they might mean the video upload area, or the whole set of creator tools.
It's also not the same as Amazon Associates. Amazon's help pages treat the Influencer Program as a program of its own, and Influencer Marketing Hub describes Associates as focused on referral links. If links are your main route, see whether you can promote Amazon affiliate links on Pinterest.
Creator Hub questions
Who can upload videos to Amazon Creator Hub?
Influencers in the Amazon Influencer Program with an active storefront, according to Amazon.
How do I get to Creator Hub?
On a desktop, open Creator Hub, or go to your storefront owner view, choose Add to your storefront, then Videos.
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Is Creator Hub the same as Amazon Associates?
No. Amazon treats the Influencer Program as its own program; Associates is described as focused on referral links.
When do my videos show on product pages?
Amazon says after 10 moderation-approved videos and completing onsite commission sign-up.
What is Amazon Creator Central?
Influencer Marketing Hub says Amazon is moving its creator tools towards Creator Central, so naming may change.
Before you rely on it
Amazon renames and merges its creator tools often, so treat this as accurate as of Nov 2026 and check Amazon's own help pages before you plan around a menu name. I've deliberately left out commission rates and approval tips, because Amazon changes them and you should read them on Amazon's own pages, not on mine. My honest view: Creator Hub is a video upload route, not an income plan. If you're building an affiliate side of your business, this affiliate marketing guide is the place to start.
