AI training for managers teaches people who run teams how to lead when their staff use AI: setting expectations, reviewing AI-assisted work, handling performance conversations fairly and redesigning team workflows. I'm Lilach Bullock, an AI implementation consultant and trainer with 23 years in marketing, and I run these sessions for middle managers and team leads, built around their own teams, online or in person.
Most AI training is aimed at the people doing the work, or at the C-suite deciding strategy. The managers in between get left out, and they're the ones who have to answer the hard questions on a Monday morning. Is it fine that this report was drafted by Claude? How do I judge someone's work if AI did half of it? Who's responsible when the AI gets something wrong?
What managers need that staff training doesn't cover
| Topic | What we work through |
|---|---|
| Setting expectations | Which tasks your team should use AI for, which they shouldn't, and how to say so clearly. |
| Reviewing AI-assisted work | What to check in a draft that AI helped with, and how to spot work that hasn't been checked at all. |
| Performance conversations | How to judge output fairly when people use AI differently, and how to talk about it without making anyone defensive. |
| Team workflows | Where AI fits in your team's process, who checks what, and how handovers change. |
Each topic is worked through on your managers' real situations. A sales manager's questions are different from a content lead's, and the session should reflect that.
Middle managers, not the boardroom
This is a session for people who manage people day to day. If you need something for senior leaders setting AI direction, see AI training for executives or my notes on AI for leaders. If your HR team is looking at AI for its own processes, AI for HR is the better starting point.
Managers sit in an awkward spot. They're expected to push AI use up and keep quality high at the same time, often without being trained on either. My sessions give them a simple way to do both.
Who it's for
- Team leads and middle managers whose staff already use ChatGPT, Claude, Copilot or Gemini.
- HR and people teams who want managers to handle AI fairly and consistently.
- SaaS marketing leads managing content, campaigns and reporting with AI in the mix.
- Small business owners who manage a team and want to set clear AI expectations.
How the sessions run
- A short call with whoever's organising, to understand the teams and tools involved.
- I collect a few real situations from the managers taking part.
- A hands-on session: managers use AI on a team task themselves, then we work through expectations, review and feedback using their own examples.
- A short written summary of what the group agreed, so it doesn't fade by Friday.
- Optional follow-up for managers who want help redesigning a specific workflow.
Online or in person, whichever suits your team. I don't publish prices; scope depends on numbers and how much follow-up you want.
One thing I always cover: managers set the tone. If a manager quietly avoids AI, the team reads that as a signal. If a manager uses it openly and talks about what went wrong as well as right, the team follows. That's a habit we practise in the room.
Where this comes from
My AI work this year has been with SaaS marketing teams, a product marketing team that asked for a practical Claude workshop, a telecom company working on AI enablement, and small businesses automating manual work. In almost every case, the managers had the most questions and the least support. That's why I built a session just for them.
I've spent 23 years in marketing, spoken at over 100 events including TEDxBolton, and been quoted in Forbes, Entrepreneur.com, HuffPost and Smart Insights.
Want AI doing the heavy lifting in your marketing?
I build the systems that handle the boring 80 percent, so you get your week back. Done properly, with the human kept in.
What to look for when hiring an AI trainer for managers
- They separate manager training from general staff training.
- They make managers use AI themselves, not just watch a demo.
- They cover reviewing work and feedback, not only prompts.
- They use your managers' own situations as examples.
- They leave you with agreed expectations in writing.
Teams follow their managers' lead on AI, for better or worse. I run AI training and workshops for teams, and help businesses with AI enablement and workflow automation, so the busywork runs itself and people get time back. Most of that work is with SaaS marketing teams and small businesses. Here's how we can work together.
Frequently asked questions
What AI training do managers need?
Managers need to know how to set clear expectations for AI use, review AI-assisted work, handle performance conversations fairly and redesign team workflows. That's different from the prompt training staff need.
Who runs AI training for team leads and middle managers?
I do. I run hands-on sessions for managers built around their own teams and situations, online or in person.
How should managers review work that AI helped create?
Check facts, figures and claims, check that it sounds like your business, and ask the person how they used AI. Agree upfront which work always needs a human check before it goes out.
Is AI training for managers different from AI training for executives?
Yes. Executive training focuses on direction and investment. Manager training focuses on the day-to-day: expectations, review, feedback and workflows in a team.
Can HR teams take part in AI training for managers?
Yes. HR often joins so that expectations and performance conversations are handled consistently across the company.
How do I talk to my team about using AI at work?
Be clear about which tasks it's for, what data stays out, and who checks the output. Then ask what they're already doing with it. Most teams use AI more than their manager knows.
