You can advertise your AI tool on my blog through a sponsored article, a product placement in a relevant roundup, a link added to an existing article or a feature in my weekly newsletter. The best fit depends on whether your buyers need the tool explained or just need to find it. AI and AI tools are both topics the site already covers, for business owners rather than engineers.
I'm Lilach Bullock, and I've worked in digital marketing for 23 years. AI and AI tools both sit on the list of topics my site covers, next to marketing, automation, productivity and business operations. Here are the questions AI founders and marketers tend to have before they advertise, answered from how my site works.
Questions AI tool makers ask about advertising here
Who reads about AI tools on this site?
Readers are entrepreneurs, founders, operators, marketers, consultants, and SaaS buyers who actively try, evaluate, and recommend tools. They aren't machine learning engineers. They want to know what a tool does for their business. My weekly newsletter for business owners reaches an audience of 15,000 on top of the blog.
Which format suits an AI tool?
It comes down to how much explaining your tool needs. In my view, a tool that creates a new kind of task is easier to sell in a full article, where the reader meets the problem before the product. A tool in a crowded category, such as AI writing or meeting notes, may do better sitting in a roundup where buyers already weigh options.
- Sponsored article: a long post of its own, in whichever category on the site matches your subject.
- Product placement: your tool named and described in a relevant roundup, next to the tools your buyers compare.
- Link insertion: your link placed inside an article that's already published here.
- Newsletter feature: a brief write up sent to newsletter readers, separate from the site.
Can I write the article about my AI tool myself?
Yes. You can supply the article in finished form, or you can send a brief and my team writes it from scratch. Average length is around 1,200 to 2,000 words, longer if the topic warrants it.
Does the link point where I want it?
Yes. The piece carries an outbound link to the URL of your choice, and link marking is agreed per placement. For a link insertion, you choose the anchor text and the destination URL, and your link is matched to the best fitting host post.
How long does the placement stay up?
The post stays live indefinitely once it goes up, and an inserted link stays in place rather than being rotated out later.
Getting an AI tool post right for business readers
What should an AI tool brief include?
- The job the tool does, in a business owner's words, rather than model jargon.
- One worked example from start to finish, with the settings or prompts named.
- What the reader needs before they start, such as accounts, data or integrations.
- Where the tool stops being useful, so the article doesn't promise more than the product does.
- The next step you want readers to take, and why it suits them.
What should the article avoid?
Vague claims, numbers you can't source and screenshots that don't match the current product. In my view, the AI articles that hold a business reader open with a clear answer and follow it with real steps or examples, so write the brief that way. If you'd like to see how I edit AI pieces on the editorial side, my AI guest post guidelines set it out.
Can I use the newsletter on its own?
Yes. A newsletter mention is a single brand mention inside the weekly newsletter, separate from the on site placements. It suits an AI launch or a new feature you want business owners to hear about, without a full article behind it.
Want AI doing the heavy lifting in your marketing?
I build the systems that handle the boring 80 percent, so you get your week back. Done properly, with the human kept in.
Is my AI tool a fit for this site?
If it helps a business owner, marketer or consultant do their work, it's likely to fit. AI tools for content marketing, automation, customer experience or lead generation all sit close to topics the site already covers, so there's usually a natural category for them. If your product isn't a natural fit for my readers, I'll tell you in the first reply.
How to start advertising your AI tool
For a sponsored article, fill in the form at the bottom of my sponsored articles page. For the other formats, my guide to advertising on blogs sets them out in full. Use my contact form or email [email protected] with your website, your target URL and the topic or category you have in mind.
You agree the details, then I publish and send you the live link. You receive the live URL plus a screenshot of the placement.
If you're planning something bigger, such as a solo email feature, a webinar or a launch across several formats, see my partner with me page.
Frequently asked questions
Can I combine several placements for one AI launch?
Yes. Multiple placements can be bundled into a single arrangement, such as an article alongside a newsletter mention.
Is there a fixed package for AI brands?
No. There's no fixed package, because budgets and goals vary. Tell me what you're promoting, what you want to achieve and your ideal timing.
Which topics can an AI tool article sit in?
Beyond AI and AI tools, the site covers automation, productivity, marketing tools, business operations and lead generation, so the category follows what your tool does.
