In the recent couple of years, LinkedIn has become the easiest to use and the most effective platform for outreach. The process of engagement with the new customers is almost seamless. All you need to do is connect to the user, send a follow-up sequence, and then a couple more interactions, and this user can become your future customer. Everything is as simple as that!

However, the manual lead generation process can be really tiring and take lots of time depending on the size of your business. That’s why, automation of your LinkedIn profile can be really helpful so your account is working when you can focus on other important areas.   

The automation of all the possible processes makes everything less expensive and we will discuss all the advantages of this process in our article as well as share some helpful tools. Before diving into this topic, you can also check information about automation and VPS hosting which can significantly influence the performance of your business processes.

Why automation might be beneficial for your business?   

The email automation is a standard practice in lots of companies and there is no sophisticated way to make this basic outreach more creative. If you receive an email from an unknown user, you delete it or immediately treat it as spam without even reviewing it.

The situation with LinkedIn is totally the opposite. It is a social networking site with lots of features and methods of interaction. Well, sure you can go with the standard one and just text a person, but you can go further and use more creative approaches with your potential clients.

By automating your LinkedIn profile 24/7, you can significantly maximize efficiency, increase the volumes of outreach, and just get helpful insights. According to recent statistics, more than 70 % of all businesses are prioritizing automation when talking about social media or other interactions with clients. So, by neglecting LinkedIn as a method of the most effective outreach you give your competitors higher chances to win.

Advantages of LinkedIn automation

–        Faster growth. Once you launch your business and reach the growth phase, it might become too overwhelming to deal with everything just by hiring new employees. The automation of LinkedIn can be really helpful for working with potential customers.

For proper growth, you should either invest lots of additional time or implement an automation solution. We highly recommend automating some of the tasks in order to reach the maximum result with no huge effort.

The most standard approach in searching for new customers is the usage of the Sales Navigator. With the convenient filtering option, you can find the needed audience in the right location and export the list of leads in a matter of seconds. Once you have the data about your potential clients you can start contacting them. As you see, with the usage of only one LinkedIn tool you don’t need to waste a ton of effort on the manual search for contacts and information about your future customers.

Faster growth is possible only with automation tools so your business can scale without investing a ton of effort and time into all the manual processes.

–        Improve the engagement level. The manual texting to the leads is totally useless nowadays. Just imagine hundreds of connections and follow-ups can be sent automatically without your interference in the process. Except for usual private invites, LinkedIn also offers events and group chats so you can share information about your service/product among a wider audience. That will definitely influence your brand awareness and potentially profit range.  

Prior to contacting users, you’d better create a portfolio of ideal customers and spend some time on the lead generation strategy. By doing so you create a plan that will help you to understand where are you going in terms of business goals and perspectives.

–        Save time. Except for the standard Sales Navigator, there is a diversity of tools that can automatically contact the leads without your interference and it can be done even when you are not on your laptop. The most popular tools for cold outreach are Expandi, Dux-Soup, MeetAlfred, Dripify, and more.

The mentioned tools are extremely helpful because, they send connection requests, messages, and some even InMails. That means you are just inserting a list of leads into the tool and everything else is done automatically. For instance, 400 customers can be contacted automatically and you spend only 2 minutes uploading the file and adding text to the messages. Manually, this process can take more than 6 hours if spending 1 minute on one lead.

–        Budget. If you are a small business owner then hiring an employee just to deal with lead generation might be too expensive. The price for a monthly subscription to the automation tool is really variable and depends on the chosen plan (basic, pro, advanced). The most budget option might start from $20+ and you can also test tools and use the first trial week/month for free. So, check the available options and select what works better for your case. As you see, you will definitely save money when purchasing even the most expansive plan if compared with hiring a new person to the team.

–        Improved alignment. Once your business starts growing and you have new members of your team. It is crucial to synchronize all the databases and activity on LinkedIn so that everyone has access to the needed information. Manual checks and monitoring of the prospects’ activity can be too tiring. So, automatic synchronization of LinkedIn and CRM is highly recommended. The most popular CRM systems that perfectly integrate with LinkedIn are Agile CRM, Teamgate, Salesforce, Zoho, and HubSpot.

–        Easiness of exporting/importing. The automation of the LinkedIn processes is also tightly connected with the data transfer. All types of businesses sometimes come to the point when the volumes of information are too big and it might be really challenging to get accurate information.

With the automation of your LinkedIn, it is way easier to import the list of leads in Excel as well as export it in the needed format.

–        Automation is essential for the proper analysis. If you are a small business owner and don’t bother about the lead generation system, it might be difficult to figure out what works and what doesn’t. Most automation tools in LinkedIn offer access to the charts with the lead’s information where you can easily understand the tendencies with your services/products. Also, you can quickly check strategies that are more successful with your audience and those that aren’t.

The analysis can be either generic or specific that is based on a certain campaign. By reviewing graphs, you can easily figure out how many steps are needed for customer engagement, track the number of positive/negative responses, and work with these leads.

To get even more detailed results, it is possible to utilize A/B testing for the various campaigns to get more relevant results.   

Helpful Tools for automation of your LinkedIn profile

Linked Helper

Linked Helper is a great option if you are searching for an automated LinkedIn tool. It is not only helpful for the automated campaigns, but also there is an inbuilt CRM. This helper is a perfect instrument with a variety of features for the proper messaging and engagement processes. Except for the standard features, you can also use funnels, have higher limits of sending, and use personalization. In case you need any assistance, the professional support team works 24/7.

Expandi

This tool is considered to be the safest one if compared with competitors. The main features are connected with the launching of cold campaigns, and scraping information from LinkedIn. With Expandi, it is possible to exceed LinkedIn limitations and use an additional 100 requests/week.  

A great feature that is offered to the user is automated engagement. This means between the follow-ups; the tool can like the posts or visit profiles. You can customize all the processes according to your requirements.

MeetAlfred

This tool is probably the cheapest one, so if you want to test an inexpensive solution MeetAlfred is right for you. It is mainly based on the campaigns. Except for the LinkedIn outreach, you can also try Twitter/Email messaging to your leads and increase the chances of a positive response.

As for the pricing, you can test this tool with a free trial or purchase an individual plan for less than $40 per month. Larger companies with higher sending limits can contact the support team and discuss the pricing directly with MeetAlfred.  

Summing up

LinkedIn automation can be done with minimum investments, and it can lead to huge business growth in the future. You don’t need a large team of professionals to launch your first automated campaign that will function 24/7 without your interference. Automating your profile will be beneficial to any business that wants to save time/money, improve the engagement level, enhance the analysis, change alignment, and faster growth.

Author bio

Yana Soro

I’m a Marketing Manager with a huge experience in content creation as well as in SEO. A couple of years ago, I helped several businesses with content creation strategies and their implementation. I have written more than 400 articles which are mainly related to marketing, SEO, sales, and other similar topics. 

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