Userlist shows three plans: Basic, Professional and Enterprise. The page text doesn't display the base monthly figures for Basic and Professional, which are set by a slider, while Enterprise is by demo call, as of Nov 2026.
Userlist is an email automation platform for SaaS companies, built around company-level account data, with in-app messages and transactional email included. It's aimed at products where you need to email both the user and the account they belong to.
What the page does and doesn't show
Let's be clear about one thing first. The base monthly figures for Basic and Professional didn't display in the page text; they're driven by a slider on the page. So there's no base figure on this page, and you'll need to use the slider on Userlist's own site to see one.
What the page does show, as of Nov 2026, is the structure: what each plan includes, how many users come with it, and the rate for each additional 1,000 users. There's a Monthly or Annual (Save 20%) toggle too.
| Plan | Price as shown | Billing basis | Main limit | Who it suits |
|---|---|---|---|---|
| Basic | Base figure not displayed (slider-driven); each additional 1,000 users $10/month | Monthly or Annual (Save 20%) toggle | 10,000 users included; 20 custom properties; 20 custom events; 5 team seats included | Everything you need to get started with marketing and lifecycle email |
| Professional | Base figure not displayed (slider-driven); each additional 1,000 users $12/month | Monthly or Annual (Save 20%) toggle | 10,000 users included; 50 custom properties; unlimited custom events; 10 team seats included | Teams ready to invest in conversion experiments and advanced optimization |
| Enterprise | Let's talk (Book a Demo Call) | Set on the demo call | Custom message limits; custom team seats | Companies with high-volume sending needs |
The catch in how Userlist counts users
Userlist counts every user in the account, not only active ones. The monthly fee uses the 30-day high-water mark of users, so it's the highest number you reached in that window that counts, not the number you ended on.
That has a practical consequence. Dormant users, people who signed up once and never came back, still cost money unless you remove them through the API. If your product has a long tail of inactive sign-ups, cleaning them out regularly is what keeps you inside the 10,000 users included, or keeps the additional 1,000-user blocks down.
The page also says the per-1,000 rates go down as the list grows, which it describes as dynamic pricing. So the $10/month and $12/month rates are the starting rates per extra 1,000 users, not a flat figure at every size.
What changes between the Userlist plans
- Basic: marketing and lifecycle email, in-app messages and internal notifications, segments for users and companies, broadcasts, visual workflows, transactional email and a 60-min Roadmapping Session for new accounts, with 10,000 users, 20 custom properties, 20 custom events and 5 team seats included.
- Professional: everything in Basic, along with A/B split testing, conversion goals, advanced workflow features, advanced integrations and group training for your team, with 50 custom properties, unlimited custom events and 10 team seats included. Outbound webhooks also start here.
- Enterprise: a custom company-level integration, done-for-you data planning, a dedicated account manager, monthly review calls and high-volume optimization, with custom message limits and team seats.
The page marks Professional for teams who are ready to invest in conversion experiments. In practice the difference from Basic is testing, goals and more room for custom data.
Discounts and the trial
There's no free plan. The page says it offers a free 14-day trial for all plans, with card details asked upfront. Early-stage SaaS companies raising under $500k total can get a 50% discount for the first 12 months on new accounts, per the page. Annual billing carries the Save 20% label on the toggle.
If you're comparing Userlist with other lifecycle email tools, our guides to email automation tools, AI email marketing tools and Campaign Monitor alternatives cover the field.
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My advice on reading Userlist's page
The page shows the tiers separated by custom properties, custom events, team seats and testing features, with 10,000 users included on Basic and Professional and additional 1,000-user blocks at $10/month and $12/month. Enterprise is a demo call. The base monthly figures for Basic and Professional didn't display in the page text, so they're not stated here.
So there are two things to check on Userlist's own site: the slider figure for your user count, and how many of your users are dormant. Every user counts, active or not, at the 30-day high-water mark.
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Frequently asked questions
How much does Userlist cost?
The base monthly figures for Basic and Professional didn't display in the page text, as of Nov 2026. Each additional 1,000 users is $10/month on Basic and $12/month on Professional.
Does Userlist count inactive users?
Yes. It counts every user in the account, using the 30-day high-water mark, unless you remove users through the API.
Does Userlist have a free trial?
Yes. The page offers a free 14-day trial for all plans, with card details asked upfront.
Is there a startup discount on Userlist?
Early-stage SaaS companies raising under $500k total can get a 50% discount for the first 12 months on new accounts, per the page.
How many users are included on Userlist plans?
Basic and Professional both include 10,000 users. Enterprise has custom limits.
