Glossary first, because nearly every Pinterest number is a company metric. MAU means monthly active users and ARPU means average revenue per user, both as Pinterest defines and reports them. The headline: Pinterest reported 661 million global monthly active users in Q3 2026, up 10% year over year.
The independent figure is smaller and older. Pew Research Center's latest number for Pinterest is 36% of US adults who say they ever use it, from its June 2024 survey. Pew's 2025 and 2026 tables leave the Pinterest cell blank, so 2024 is the latest year Pew gives, and I haven't filled the gap with an estimate.
Last checked 12 November 2026.
A few more terms you'll meet below:
- Rest of World: every region outside the US, Canada and Europe, as Pinterest groups its users.
- Ever use: Pew's wording. It asks US adults whether they ever use a platform, not how often.
- Non-GAAP: adjusted EBITDA and free cash flow are measures Pinterest calculates outside standard accounting rules.
- Earnings call: figures a Pinterest executive said out loud to analysts. They're management statements, not audited numbers.
Pinterest at a glance
| Measure | Figure | Period | Source |
|---|---|---|---|
| US adults who ever use Pinterest (latest year Pew gives) | 36% | 2024 | Pew Research Center |
| US adults who ever use Pinterest | 31% | 2021 | Pew Research Center |
| Global monthly active users | 661 million | Q3 2026 | |
| Global monthly active users | 619 million | Q4 2025 | |
| Monthly active users, US and Canada | 107 million | Q3 2026 | |
| Monthly active users, Europe | 161 million | Q3 2026 | |
| Monthly active users, Rest of World | 394 million | Q3 2026 | |
| Revenue, full year | $4,222 million | 2025 | |
| Revenue, quarter | $1,174 million | Q3 2026 | |
| ARPU, US and Canada (quarter) | $8.38 | Q3 2026 | |
| ARPU, Europe (quarter) | $1.21 | Q3 2026 | |
| ARPU, Rest of World (quarter) | $0.23 | Q3 2026 |
Read the table in two halves. The Pew rows are a survey of American adults. Everything from the user counts down comes from Pinterest's own earnings releases and SEC filings, which are the company reporting on itself, so they're named on this page but not linked.
How many American adults use Pinterest, by Pew's count
Pew Research Center's social media fact sheet gives a Pinterest share for each survey year up to 2024. The line has crept up slowly rather than jumped.
- 36% of US adults said they ever use Pinterest in Pew's June 2024 survey, the latest year Pew gives for Pinterest (2024 data). Source: Pew Research Center.
- 35% of US adults said they ever use Pinterest in Pew's September 2023 survey (2023 data). Source: Pew Research Center.
- 31% of US adults said they ever use Pinterest in Pew's February 2021 survey (2021 data). Source: Pew Research Center.
- 28% of US adults said they ever use Pinterest in Pew's February 2019 survey (2019 data). Source: Pew Research Center.
- 29% of US adults said they ever use Pinterest in Pew's January 2018 survey (2018 data). Source: Pew Research Center.
So roughly a third of American adults, holding steady across six years of surveys. If you're comparing Pinterest with another visual platform, my Instagram statistics are laid out the same way, with the source and year on every line.
Where Pinterest's 661 million users are
These are Pinterest's own user counts from its quarterly releases. The regional split matters more than the global total, because, as the next sections show, a user in the US and Canada is worth many times more to the company than a user elsewhere.
- 661 million global monthly active users in Q3 2026, up 10% year over year (2026 data). Source: Pinterest Q3 2026 earnings release.
- 640 million global monthly active users in Q2 2026, up 11% year over year (2026 data). Source: Pinterest Q2 2026 earnings release.
- 619 million global monthly active users at the end of 2025, up 12% year over year (2025 data). Source: Pinterest Q4 2025 earnings release.
- 553 million global monthly active users at the end of 2024, the base for its 2025 growth (2024 data). Source: Pinterest Q4 2025 earnings release.
- 107 million monthly active users in the US and Canada in Q3 2026, up 4% (2026 data). Source: Pinterest Q3 2026 earnings release.
- 161 million monthly active users in Europe in Q3 2026, up 7% (2026 data). Source: Pinterest Q3 2026 earnings release.
- 394 million monthly active users in Rest of World in Q3 2026, up 13% (2026 data). Source: Pinterest Q3 2026 earnings release.
- Over 50% of Pinterest's users are Gen Z, its fastest growing cohort, per the CEO on the company's call; a management statement, not an audited figure (2025 data). Source: Pinterest Q4 2025 earnings call.
Most of the growth is outside North America. Rest of World grew 13% in the year to Q3 2026, against 4% in the US and Canada.
Searches, clicks and shopping intent
This is the part of Pinterest that interests marketers most: people go there to look for things. Every figure here is what Pinterest's management said, either in the Q4 2025 release or on the call that went with it.
- 80 billion+ searches a month happen on Pinterest, according to the CEO (2025 data). Source: Pinterest Q4 2025 earnings release.
- 50% or so of searches on Pinterest have commercial intent, a Pinterest executive said on the call (2025 data). Source: Pinterest Q4 2025 earnings call.
- About 5x more shopping SKUs carry a paid ad impression than at the end of 2023, per the company's call (2025 data). Source: Pinterest Q4 2025 earnings call.
- 41% growth in ad impressions in Q4 2025, while ad pricing fell 19% year over year, per the company's call (2025 data). Source: Pinterest Q4 2025 earnings call.
Those search and click figures are why Pinterest gets talked about as a search engine as much as a social network. For the Google side of that comparison, my SEO statistics cover clicks, AI summaries and how people search in 2026.
Revenue, profit and what each user is worth
Pinterest's money figures come from its earnings releases and its Form 10-Q for the quarter ended 30 September 2026. Where the filing reports in thousands, I've given the millions figure Pinterest's own tables show.
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- $4,222 million in full-year 2025 revenue, up 16% year over year (2025 data). Source: Pinterest Q4 2025 earnings release.
- $1,319 million in Q4 2025 revenue, up 14% year over year (2025 data). Source: Pinterest Q4 2025 earnings release.
- $1,180 million in Q2 2026 revenue, up 18% year over year (2026 data). Source: Pinterest Q2 2026 earnings release.
- $1,174 million in Q3 2026 revenue, up 12% year over year (2026 data). Source: Pinterest Q3 2026 earnings release.
- $3,361 million in revenue for the nine months to 30 September 2026, against $2,902 million a year earlier (2026 data). Source: Pinterest Form 10-Q.
- $417 million in GAAP net income for 2025, with adjusted EBITDA, a non-GAAP measure, of $1,270 million (2025 data). Source: Pinterest Q4 2025 earnings release.
- $1,252 million in free cash flow for 2025, a non-GAAP measure (2025 data). Source: Pinterest Q4 2025 earnings release.
- $22 million in GAAP net income in Q3 2026 (2026 data). Source: Pinterest Q3 2026 earnings release.
- $1.80 global ARPU in Q3 2026, up 1% year over year (2026 data). Source: Pinterest Q3 2026 earnings release.
- $8.38 ARPU in the US and Canada in Q3 2026, up 10% year over year (2026 data). Source: Pinterest Q3 2026 earnings release.
- $1.21 ARPU in Europe in Q3 2026, down 7% year over year (2026 data). Source: Pinterest Q3 2026 earnings release.
- $0.23 ARPU in Rest of World in Q3 2026, up 9% year over year (2026 data). Source: Pinterest Q3 2026 earnings release.
- $30.84 full-year ARPU in the US and Canada and $5.12 in Europe (2025 data). Source: Pinterest Q4 2025 earnings release.
- $7.21 full-year global ARPU, up 4% from $6.94 (2025 data). Source: Pinterest Q4 2025 earnings release.
- $3,173 million of 2025 revenue came from the US and Canada, $775 million from Europe and $274 million from Rest of World (2025 data). Source: Pinterest Q4 2025 earnings release.
- $2,422 million of revenue in the nine months to 30 September 2026 came from US and Canada customers, $619 million from Europe and $320 million from Rest of World (2026 data). Source: Pinterest Form 10-Q.
Here's the pattern in plain words. The US and Canada hold 107 million of Pinterest's 661 million users, yet brought in $3,173 million of its $4,222 million revenue in 2025. In Q3 2026 a US and Canada user was worth $8.38 to Pinterest against $0.23 for a user in Rest of World. Europe was the one region where ARPU fell, down 7%.
Pinterest questions, quick answers
How many people use Pinterest?
Pinterest reported 661 million global monthly active users in Q3 2026, up 10% year over year.
How many US adults use Pinterest?
Pew Research Center's latest figure for Pinterest is 36% of US adults, from its 2024 survey. Pew left the Pinterest cell blank in its 2025 and 2026 rows.
Where are most Pinterest users?
In Q3 2026 Pinterest had 394 million monthly active users in Rest of World, 161 million in Europe and 107 million in the US and Canada.
How much does Pinterest earn per user?
In Q3 2026 Pinterest's ARPU was $8.38 in the US and Canada, $1.21 in Europe and $0.23 in Rest of World, against $1.80 globally.
How big is Pinterest's revenue?
Pinterest's 2025 revenue was $4,222 million, up 16%, and its Q3 2026 revenue was $1,174 million, up 12%.
How many searches happen on Pinterest?
Pinterest's CEO said the platform sees more than 80 billion searches a month, a company-reported figure from its Q4 2025 results.
How to cite this page
Lilach Bullock, 'Pinterest statistics', https://www.lilachbullock.com/pinterest-statistics/, 2026. Please can you also cite the original source named beside each figure: Pew Research Center for the survey shares, Pinterest for everything else.
How this page was checked
An original source here means the organisation that ran the survey or published the accounts. Pew's figures were read from its social media fact sheet, column by column, so a blank Pinterest cell stays blank. Pinterest's figures were read from its own earnings releases, call transcript and SEC filings; as company-published figures they're named but not linked. Statements made on an earnings call are labelled as management statements. Last checked 12 November 2026.
