Open your profile in the Instagram app, choose Edit profile, tap Page, then Connect or create. Sign in to Facebook when asked, select the right Page and finish with Connect. Two conditions apply: the account has to be a professional one, and you need full control of that Page. A personal account gets prompted to switch to a professional one as you go.
Before you begin, two conditions apply, and Meta's help page on connecting the two lists them up front: a professional account (business or creator) on one side, and full control of the Page on the other. Pick business or creator to suit how you use the account; both qualify.
If you didn't set up the Page yourself, check with whoever did that you have full control before you start. Without it, the link can't be made from your side.
Three other things are worth settling first:
- Which Page your posts should go to, if you run more than one.
- Which of your Facebook accounts holds that Page.
- Who has access to the Page and who has access to the Instagram account.
Connecting the account to your Page, tap by tap
- Open the Instagram app and tap Profile, or your picture at the bottom right.
- Select Edit profile.
- Scroll to Public business information on a business account, or Profile information on a creator account.
- Tap Page, then tap Connect or create.
- Tap Login to Facebook. Then tap Continue and check it's the right account.
- Choose the Page you want and tap Connect, or tap Create a new Facebook Page to make one.
Step six is where the choice of Page gets locked in, so read the Page name on that screen before you tap Connect.
If you'd rather work from Facebook, the route is different; see linking from the Facebook side.
What changes once the two are linked
Linking is more than a sharing switch. Four things change, and each has a rule worth knowing before you tap Connect.
| What linking affects | The rule | What to do about it |
|---|---|---|
| Cross-posting | Shares go out through the linked Page only | Choose that Page carefully |
| Management | Access to either side means control of both | Review who has access first |
| Portfolios | One business portfolio per account at a time | Check where the account sits now |
| Undoing it | Disconnect Page, in the same Page option | Reconnect with the right Page |
Who can manage what once the link is live
Linking does more than let you share posts: it joins up who can manage what. That's handy for a small team and a risk if an old helper still has access to one side.
A simple habit helps here. Write down everyone who can get into the Page and everyone who can get into the account, then cross off anyone who no longer works with you. Do it before linking, because afterwards every name on either list reaches both.
If you find someone who shouldn't be there, remove their access before you connect, not after. Once the two are joined, one forgotten login opens both doors.
The catch: one Page for sharing, one portfolio per account
Once a Page is linked, you can only share your posts across through that Page. Not a different Page, and not a personal profile. Run more than one Page? Pick the one you want your posts going to before you tap Connect.
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Say you run a Page for your main business and another for a side project. Posts shared from this Instagram account go only to the Page you linked. To send them to the other one instead, you'd disconnect and connect again with that Page.
A related limit sits behind it: Instagram accounts can only be in one business portfolio at a time. If the account already belongs to one, check which before you link, so the account ends up where you expect it.
Once the link is in place, your next job is probably getting people from your posts to your site; posting a link on Instagram covers that.
Related guides live in the Instagram Help: 81 Guides to Followers, Hashtags, Money, Accounts and Fixes.
Frequently asked questions
Do I have to switch to a professional account before I start?
No. Start from a personal account if that's what you have; partway through, the app asks you to move to business or creator.
Where do I tap to connect if I'm already on Edit profile?
Tap Page, then Connect or create.
Which Facebook account should I log in with?
The one that holds the Page. After you tap Login to Facebook, the Continue screen lets you review which account you're in, so switch there if you have more than one.
Can I make a new Facebook Page while linking?
Yes. At the final step, tap Create a new Facebook Page instead of choosing an existing one.
How do I unlink my Facebook Page later?
Go back into Edit profile, tap Page, then Disconnect Page. You can then connect the right one if you picked the wrong Page.
