Loox shows three plans: Beginner, which is free with a 'Start Free' button, and Convert and Unlimited, which both show a 'Starting at' monthly figure. All three are billed through Shopify, and the order count you run is what separates them.
Most people reading the Loox pricing page look at the three headline figures and stop there. The number that matters more is your order count, because that's what the free plan caps and what the Convert figure quietly moves with.
Loox is a Shopify app for photo and video product reviews, review request emails and referrals. Below is what its pricing page shows as of Nov 2026, plan by plan, along with the line most readers skip.
Where the order count trips stores up
The free Beginner plan stops at 500 total orders, and it leaves out video reviews, Google Shopping and Referrals. That cap is total orders, not orders a month, so a store that's growing will reach it.
The second point sits in a tooltip. Convert is shown as 'Starting at', and the tooltip on that label reads '300 orders included in base price + $40 per additional 300 orders'. A second view of the page shows '+ $50 per additional 300 orders' instead. Either way, the headline figure covers the first block of orders, and each extra block adds to it. If your orders are climbing, read that tooltip before you treat the Convert figure as your monthly bill.
The comparison table adds to the confusion a little: it lists total orders as Unlimited for Convert, while the tooltip describes the per-block charge. The Unlimited plan is the one the page describes with unlimited review requests and unlimited Referrals.
The three Loox plans in one table
| Plan | Price as shown | Billing basis | Main limit | Who it suits |
|---|---|---|---|---|
| Beginner | Free, with a 'Start Free' button | Part of Shopify's 30-day billing period; no annual commitment | Total orders: 500 | 'Launch your store and start building trust with the basics' |
| Convert | Starting at 49.99 USD/month (as of Nov 2026) | Monthly through Shopify billing; tooltip: '300 orders included in base price + $40 per additional 300 orders' | Comparison table says Unlimited total orders; tooltip describes the per-300 charge | 'Power your fast-growing business with full functionality' |
| Unlimited | Starting at 299.99 USD/month (as of Nov 2026) | Monthly through Shopify billing, cancel any time | Unlimited review requests; Unlimited Referrals | 'The ultimate toolkit for established brands' |
Convert and Unlimited show 'Start Free Trial' buttons, though the page doesn't state how long the trial lasts. The page also toggles between a 'Reviews' view and a 'Reviews & Referrals' view.
Moving up between Loox plans: what each step adds
Beginner
The free plan covers the basics: review request emails, a discount for photo reviews and multilingual support, up to 500 total orders.
Convert
This plan includes everything in Beginner and adds smart visual sorting, review highlights, video reviews, Google Shopping, Referrals, AI review stories, auto-translated reviews and AI review replies. It's also the first plan that lets you remove Loox branding.
Unlimited
The top tier includes everything in Convert, plus unlimited review requests, unlimited Referrals and priority support. It's the tier the page describes without an order-based ceiling on review requests.
If your store sells in more than one language, the auto-translated reviews on Convert are worth a look alongside our guide to translation apps for Shopify stores.
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Plain advice from the Loox plans page
The page shows three plans separated by order volume and features. Beginner is free up to 500 total orders and leaves out video reviews, Google Shopping and Referrals. Convert shows a 'Starting at' figure with 300 orders in the base and a per-block charge after that, and Unlimited shows a higher 'Starting at' figure with unlimited review requests and Referrals, all as of Nov 2026.
That's the whole picture the page gives you. The open question for any store is how many orders you'll run, because that's what moves you off the free plan and what moves the Convert bill. If you're comparing review apps more widely, our list of review and loyalty platforms for online stores sets out the other options.
Before you install: three things to check
- Your total order count. If you're near 500 total orders already, the free plan won't last long.
- The Convert tooltip. Hover over 'Starting at' and note the per-block charge on the day you sign up, since the page has shown two versions.
- Which features you need on day one. Video reviews, Google Shopping and Referrals all start at Convert, so a store that wants any of them won't stay on Beginner.
For the rest of the apps a newer store tends to add, our guide to Shopify apps for a small store is a sensible next read.
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Frequently asked questions
Is Loox free?
Loox has a free Beginner plan with a 'Start Free' button, as of Nov 2026. It caps total orders at 500 and leaves out video reviews, Google Shopping and Referrals.
What does Loox Convert include?
Everything in Beginner, plus smart visual sorting, review highlights, video reviews, Google Shopping, Referrals, removal of Loox branding, AI review stories, auto-translated reviews and AI review replies.
Why is the Convert plan shown as 'Starting at'?
Because the figure covers a first block of orders. The tooltip reads '300 orders included in base price + $40 per additional 300 orders', and a second view of the page shows '+ $50 per additional 300 orders'.
How is Loox billed?
Through Shopify. Beginner is part of Shopify's 30-day subscription billing period with no annual commitment, and Unlimited is billed monthly through Shopify with cancel any time.
Does Loox offer a free trial on paid plans?
Convert and Unlimited show 'Start Free Trial' buttons, but the page doesn't state how long the trial lasts.
