Frill shows four plans, Startup, Business, Growth and Enterprise, each with a figure on the page, and Enterprise also sends you to sales. The page doesn't say whether those figures are on monthly or yearly billing, as of Nov 2026.
Frill is a feedback board, roadmap and announcements tool for product teams, and its pricing works differently from most software you'll compare it with. Teammates, managers, admins, widgets and tracked users are unlimited on every plan, so you won't be counting seats. You'll be counting ideas and surveys.
Frill's four plans as shown
| Plan | Price as shown | Billing basis | Main limit | Who it suits |
|---|---|---|---|---|
| Startup | $25 per month | Not stated on the page (Monthly/Yearly toggle shown) | 50 Active Ideas; 1 survey of each type | Entry tier for product teams |
| Business | $49 per month | Not stated on the page (Monthly/Yearly toggle shown) | Unlimited Active Ideas; 3 surveys of each type | Not stated on the page |
| Growth (Popular) | $149 per month | Not stated on the page (Monthly/Yearly toggle shown) | Unlimited ideas; unlimited surveys | Not stated on the page |
| Enterprise | $349 per month (button: Talk to sales) | Not stated on the page (Monthly/Yearly toggle shown) | Enterprise-grade support | Enterprise-grade with the support to match |
One thing to be clear about: the page shows a Monthly and Yearly toggle, but it doesn't say which basis the displayed figures use. The page itself doesn't state it, so these figures are quoted exactly as shown, as of Nov 2026, with no basis implied. Check the toggle on the page before you assume either.
What forces a move up the plans
Because seats and users are unlimited on every tier, the limits that push you up are elsewhere. The first is ideas: Startup allows 50 Active Ideas, and Business lifts that to unlimited. A busy feedback board can pass 50 open ideas quickly, so that's the number to watch.
The second is surveys. Startup includes 1 survey of each type, Business 3 of each, and Growth and Enterprise unlimited. The third is Privacy and White Labeling. On the lower tiers they're add-ons; on Growth they're built in. If you need a private board or your own branding, that's where the decision sits.
What changes between Frill's tiers
- Startup: unlimited teammates and managers, unlimited tracked users, unlimited admins and widgets, 50 Active Ideas and 1 survey of each type.
- Business: everything in Startup plus unlimited ideas and 3 surveys of each type.
- Growth: everything in Business plus unlimited ideas, Privacy, surveys and White Labeling built in. The page marks it as popular.
- Enterprise: SOC2 compliance, audit logs, IP whitelisting, dedicated hosting and dedicated support, with a Talk to sales button beside the figure.
The survey types listed are NPS, CSAT, Open Feedback, Quick Poll and Idea Poll, and the survey limit applies to each type rather than to surveys overall.
The add-ons on the lower plans
Three add-ons are described on the page. Privacy lets you keep your board private, pre-approve ideas and users, keep ideas private and make the board invite only. Surveys gives you unlimited surveys with the add-on. White Labeling removes the Powered by tagline, adds your favicon and sends emails from your own domain.
The page doesn't print a separate figure for each add-on, so ask Frill what they'd add to a Startup or Business plan before you compare that against Growth. If you're weighing Frill against similar tools, our guides to Canny alternatives and customer feedback tools cover the wider field.
Trial and the Enterprise extras
There's a 14-day free trial with no credit card required, and no ongoing free plan is shown. Enterprise is described as enterprise-grade with the support to match, and the extras it lists are mostly about security and hosting: SOC2, audit logs, IP whitelisting and dedicated hosting. Those are the items that tend to come up in a security review, so they're worth raising early if your company has one.
For a look at feedback tools that sit closer to in-app guidance, see our roundup of digital adoption platforms.
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Plain advice from what Frill's page shows
The page shows that Frill's tiers are separated by ideas, surveys, and whether Privacy and White Labeling are add-ons or built in, not by seats. Startup caps Active Ideas at 50, surveys run 1, 3 and then unlimited per type, and Enterprise adds security and hosting items behind a Talk to sales button.
It also shows what it doesn't say: whether the displayed figures are monthly or yearly. That's the one question to answer on the page itself before you plan around any of them.
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Frequently asked questions
Does Frill have a free plan?
No ongoing free plan is shown. There's a 14-day free trial with no credit card required, as of Nov 2026.
Are Frill's prices monthly or yearly?
The page shows a Monthly and Yearly toggle but doesn't state which basis the displayed figures use. Check the toggle on the page.
How many ideas does Frill Startup allow?
Startup allows 50 Active Ideas. Business and above are unlimited.
Does Frill charge per user?
No. Teammates, managers, tracked users, admins and widgets are unlimited on every plan.
Which Frill plan includes White Labeling?
White Labeling is built into Growth. On the lower plans it's listed as an add-on.
