UserGuiding shows three plans as of Nov 2026: Starter and Growth, each with a yearly rate that covers up to 2,000 MAU, and Enterprise, which is Let's Talk. Above 2,000 MAU, the page sends you to book a demo for a custom quote.
UserGuiding is a no-code product onboarding tool: guides, hotspots, checklists, surveys and a knowledge base you add to your own product. Its plans look simple at first glance, but the figures on them only hold for a set number of monthly active users, and that's where most readers get caught out.
The surprise waiting past 2,000 MAU
Monthly active users, or MAU, are the people who use your product in a month. Both the Starter and Growth figures cover up to 2,000 MAU. Above that, the page says to book a demo for a custom quote, so if your product already has more active users than that, the figures on the cards don't apply to you.
The second surprise is what happens if you go over your quota. According to the page's FAQ, users stop seeing guides until you raise the quota or your MAU drops. There's no extra charge for going over, which sounds kind, but it also means onboarding quietly switches off for your users until you act.
The third is branding. White-label branding is an add-on, not part of any plan, so if you don't want the UserGuiding name showing to your users, ask about it before you sign.
UserGuiding plans and yearly rates, as of Nov 2026
| Plan | Price as shown | Billing basis | Main limit | Who it suits |
|---|---|---|---|---|
| Starter | From $249/Mo ($2,988 / YEAR; 'SAVE $1,200') | Monthly / Yearly toggle; the figure shown is the yearly rate | Starting from 2,000 MAU, range 0-10K; 15 active guides, 10 active hotspots | Page: 'Best value option in the market' (its words) |
| Growth (Most popular) | From $499/Mo ($5,988 / YEAR; 'SAVE $2,400') | Same toggle; yearly rate | Starting from 2,000 MAU, range 0-100K; 40 active guides, 40 active hotspots | Labelled 'MOST POPULAR' |
| Enterprise | Let's Talk (BILLED YEARLY, custom) | Billed yearly | Custom MAU; unlimited guides and hotspots | Custom MAU, security and SLA needs |
The page has a Monthly / Yearly toggle labelled 'SAVE up to 30%'. The figure next to each plan, $249/Mo and $499/Mo, sits beside the yearly total, so it's the rate on yearly billing rather than the monthly-billing figure.
Moving up across the UserGuiding plans
- Starter gives you All In-App Onboarding Experiences, Surveys & NPS, Analytics Reporting & Segmentation, Knowledge Base & Product Updates, Lighthouse AI (beta) and 50 free AI Assistant resolutions, with 15 active guides and 10 active hotspots.
- Growth raises that to 40 active guides and 40 active hotspots, and adds No-Code Event Tracking, Advanced Analytics Reporting, a Private Knowledge Base, Feature Request & Roadmap, Localization & AI-powered Auto-Translate, Custom Alerts, Session Replay, Team Member Role Management, A/B Testing & Goal Tracking and Premium Integrations.
- Enterprise removes the guide and hotspot limits and adds Migration Support, Security Audit & Compliance, a Custom Contract & SLA, SAML SSO & Team Member Activity Logs, SOC2, GDPR, HIPAA Compliance and Personalized Coaching & Support.
So the step from Starter to Growth is mostly about how many guides you can keep live and whether you get event tracking, session replay and testing. The step to Enterprise is about security, compliance and contract terms. Rules on data protection vary by country and sector, so check what your own regulator expects before you rely on a vendor's compliance list.
Add-ons and where your data is hosted
The page lists add-ons for extra material quotas, extra seats, extra containers and white-label branding, without figures. EU hosting is free on Growth and Enterprise, and a paid extra for Starter, which is worth knowing if your users are in Europe.
Free trial and refund
There's a free trial of 14 days, no credit card needed, and it's extendable on request. The page also states a 30-day money-back guarantee. No ongoing free plan is shown, even though the button reads 'Start for Free'.
Advice on reading the UserGuiding plans
The page shows three plans, with the Starter and Growth figures covering up to 2,000 MAU on yearly billing. The tiers are separated by active guides and hotspots (15, then 40, then unlimited), analytics and testing features, and security and contract terms. Anything above 2,000 MAU, and the whole Enterprise plan, needs a demo and a custom quote.
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For a wider view, our guide to product onboarding and adoption tools covers the field, and our list of Pendo alternatives looks at another set of neighbours. If roadmaps and feature requests are the draw, our roundup of feature request and roadmap tools is worth a look too.
Three things to raise on the demo call
- Your current MAU and how fast it's growing, so the quote reflects where you'll be, not just where you are.
- What you'll see, and when, if users stop seeing guides because you've reached your quota.
- Whether you'll need white-label branding, extra seats or EU hosting, since those sit outside the plan figures.
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Frequently asked questions
How much is UserGuiding as of Nov 2026?
The page shows, as of Nov 2026, Starter From $249/Mo ($2,988 / YEAR), Growth From $499/Mo ($5,988 / YEAR) and Enterprise as Let's Talk (BILLED YEARLY, custom). Starter and Growth cover up to 2,000 MAU.
What happens if I go over my MAU quota on UserGuiding?
The page's FAQ says users stop seeing guides until you raise the quota or your MAU drops. It says there's no extra charge for going over.
Does UserGuiding have a free plan?
No ongoing free plan is shown. There's a free trial of 14 days, no credit card needed, extendable on request, and a 30-day money-back guarantee.
Is white-label branding included in UserGuiding's plans?
No. White-label branding is listed as an add-on, along with extra material quotas, extra seats and extra containers.
Which UserGuiding plan includes SAML SSO?
SAML SSO and Team Member Activity Logs start at Enterprise, along with SOC2, GDPR, HIPAA Compliance and a custom contract and SLA.
