Yes. Mailchimp has an official Mailchimp for Shopify app that sends customer and order data to a Mailchimp audience, so you can run targeted email and SMS. You'll need a Shopify account and manager access or higher in Mailchimp. Most fields sync in real time, while discount codes sync every few hours.
Short answer: yes, through one official app
The connection runs through an app called Mailchimp for Shopify. Once it's installed, Shopify customer and order data flows into your email account automatically, so you're not exporting spreadsheets every Friday afternoon.
Before you install it, check you meet the conditions.
- You need a Shopify account, and each connection links a single store to one audience.
- Manager access or higher in Mailchimp is required to change the integration.
- Features and functionality vary by plan, so check what your account includes before you build automations around it.
What customer and order data lands in your audience
The help pages say your audience is updated with each customer's email address, name, order information and custom fields like birthdays and phone numbers.
Timing matters if you're running promotions. If you create a code for a flash sale and email it straight away, it may not have reached your audience yet, so build in a gap or run a manual sync first. All fields except discount codes sync in real time. Discount codes sync every few hours, and you can trigger a manual sync from the Mailchimp app page inside Shopify if you can't wait.
On the marketing side, the integration page lists abandoned cart reminders, back-in-stock alerts, unique single-use discount codes, segment sync and campaign revenue shown in the Shopify dashboard.
Connecting your store in six steps
- Open the Mailchimp for Shopify app page and click Get started.
- Log in to your Shopify store, click Install, then Install app after reviewing the privacy and access details.
- Click Login to link your existing account, or Create account, then click Allow.
- Choose the Linked Audience, confirm contact types, and if you'd like, sync tags and map data fields.
- Click Sync now, then Turn on when the Enable Mailchimp App Embed banner appears.
- On Theme settings, confirm the Mailchimp for Shopify app embed is on and click Save.
Step four is where I'd slow down. Mapping fields and syncing tags now saves you rebuilding segments later, because those tags are what you'll target campaigns with. Keep that app embed switched on too. The help article says it must stay enabled, and it has to be on again if you change themes. It's easy to lose during a redesign without noticing.
Running two shops? Repeat the setup for the second store, ideally into a separate audience, so the customer lists don't blur together.
Pause your welcome emails before you connect
Here's the trap. Mailchimp Help says to pause any existing welcome email flows or classic automations before you connect, or your Shopify customers may get a redundant welcome email. Your existing abandoned cart automations tied to the audience also have to be recreated after connecting. Skip either step and a loyal customer could get greeted like a stranger, or miss the cart reminder you thought was running.
My order of play: pause the welcome flow, connect the store, rebuild the abandoned cart automation, then switch the welcome flow back on and send yourself a test order.
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If the app doesn't suit your shop
Omnisend lists 335+ pre-built integrations and offers a migration service from Mailchimp, which is worth knowing if you're thinking of moving. For a wider look at the options, my guide to Shopify apps for a small store covers more ground, and so does this comparison of MailerLite and Mailchimp.
My take for Shopify store owners
If you already use Mailchimp, connect it. The real-time sync and abandoned cart reminders are the bits that earn their keep. Just don't rush the install: pause the welcome flow first, rebuild your cart automation straight after, and check the app embed every time you touch your theme. Then put the data to work with these ecommerce email habits.
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Frequently asked questions
Does Mailchimp connect to more than one Shopify store?
Each connection links one store. Repeat setup for a second store, ideally with a separate audience.
What data comes across from Shopify?
Email address, name, order information, custom fields like birthdays and phone numbers, and some customer behaviour.
How fast does it sync?
All fields except discount codes sync in real time. Discount codes sync every few hours, with a manual sync available.
Who can set it up?
Someone with manager access or higher.
Can I send abandoned cart emails?
Abandoned cart reminders are listed as an automation, but existing abandoned cart automations must be recreated after connecting.
