- Recorded by a person or made by AI?
- Eight video tools for sales and onboarding
- Video messaging tools in a table
- Four ways these tools make and share video
- Where your videos live after you hit send
- My advice for sales, success and onboarding teams
- A two-week pilot with real customers
- Frequently asked questions
The best Bonjoro alternative depends first on whether your videos need to be recorded by a real person or can be generated with AI. After that, choose between sales-led messaging, interactive two-way video, a full hosting platform or AI-personalised video, and check where each video will live once it's sent.
Picture a new customer opening a welcome email and finding a short video of you saying their name. That's the moment Bonjoro is built around, alongside testimonial collection and screen recording. If you're looking elsewhere, it's usually because you want more sales features, a two-way conversation, better hosting or a way to personalise video without filming every clip.
The eight alternatives below are in no particular order. There's one decision to make before you read them.
Recorded by a person or made by AI?
Settle this first, because it splits the list in two. Some tools centre on a person recording a short clip: Sendspark and BombBomb work that way, much like Bonjoro. Others lean on AI avatars, cloned voices or data-driven personalisation, per their own pages, and HeyGen, Hippo Video and Idomoo sit on that side.
AI-made video scales much further, since nobody has to sit in front of a camera for each recipient. But it changes what the recipient thinks they're getting. A personal video feels personal because someone took the time. If a customer later realises the face and voice were generated, that goodwill can turn into the opposite. Neither approach is wrong. Just choose knowingly, and decide whether you'll tell people how the video was made.
Eight video tools for sales and onboarding
Listed A to Z, one line each.
BombBomb
Best for: Salespeople and account managers who record their own clips and want them noticed in email, text and LinkedIn messages.
HeyGen
Best for: People who want to send video without filming each one, using an AI avatar with their own face and voice, per the vendor.
Hippo Video
Best for: Sales, marketing and support teams building personalised videos with lifelike avatars across many languages, automated with what the vendor calls agentic AI.
Idomoo
Best for: Brands that want personalised videos made at scale by an all-in-one video agent, which the vendor says needs no templates.
Sendspark
Best for: B2B sellers who record one video and personalise it for many prospects, with voice cloning and dynamic backgrounds according to the vendor.
VideoAsk
Best for: Anyone who wants recipients to reply with video, audio or text, turning a one-way message into a face-to-face conversation at scale.
Vidyard
Best for: Businesses that want one video platform for leads and pipeline, used at every customer moment in the vendor's own words.
Wistia
Best for: Marketing teams that want to host, record and edit video and webinars, with an ad-free player and measurement of what drives impact, per the vendor.
Video messaging tools in a table
| Tool | Video style | Good for |
|---|---|---|
| BombBomb | Sales video messaging | Getting noticed in email, text and LinkedIn |
| HeyGen | AI avatar video | Sending clips starring your own avatar |
| Hippo Video | AI generated video | Personalised videos with avatars in many languages |
| Idomoo | AI generated video | Data-driven personalised video at scale |
| Sendspark | Sales video messaging | Recording once, personalising for many prospects |
| VideoAsk | Interactive video | Two-way video conversations |
| Vidyard | Video platform | Video across the whole customer journey |
| Wistia | Video hosting | Business video and webinars, recorded and edited |
Four ways these tools make and share video
Recorded by a person. The sales-led messaging tools suit teams who want a human face in the inbox, with features built around prospecting and follow-up rather than polished production.
Interactive. VideoAsk lets the recipient reply with video, audio or text, so a message can become a conversation. That's a good fit for onboarding questions, feedback requests and support.
Want AI doing the heavy lifting in your marketing?
I build the systems that handle the boring 80 percent, so you get your week back. Done properly, with the human kept in.
Hosted video. Wistia is a full video and webinar platform with hosting, recording and editing. Vidyard is also a broad business video platform, aimed at leads and pipeline. These make sense if video is part of your marketing, not just your follow-up emails.
AI generated. The avatar and personalisation tools suit teams sending far more videos than anyone could record by hand, such as large onboarding or renewal campaigns.
Where your videos live after you hit send
Most personal videos go out as a link, not a file. The recipient clicks through to a page the vendor hosts, which means the message only works as long as that vendor and your account are still around. Switch tools later and old links in past emails may stop working.
So ask two things on any trial: can you download your videos in a standard format, and what happens to shared links if you leave? It matters most for onboarding and testimonial videos you'll want to reuse for years.
My advice for sales, success and onboarding teams
Keep the human part where it counts. A welcome video, a thank-you to a big customer or a reply to a complaint is where a real person on camera earns its place. Save AI-generated video for volume jobs where the recipient expects a polished message rather than a personal one.
Pick your side of that line, shortlist two tools from it, and run a small pilot before you move every workflow. For wider ideas on keeping customers close, my guide to personal communication that keeps customers coming back pairs well with any of these tools, and my list of customer messaging platforms covers the chat side.
A two-week pilot with real customers
- Pick one moment to test, such as new sign-ups or demo follow-ups.
- Send half your contacts a video from one tool and half from the other, for two weeks.
- Track replies, bookings or whichever response matters to you, not just views.
- Note how long each video took to make and send.
- Download a few videos to check you can keep them if you leave.
Do you make video messaging or personalised video tools? Tool makers can ask to be considered for a featured place on this list.
Want your tool on this list? Featured spots and reviews here are paid partnerships. Here's how to partner with me.
Frequently asked questions
Should I tell customers if a video was made with AI?
It's worth settling before you start. Many businesses prefer to be open about it, and rules on disclosure and on using someone's likeness vary by country, so check local guidance.
Do personal videos work better than plain emails?
It depends on your audience and the moment. A short pilot that compares replies or bookings from video and plain emails will tell you more than any general claim.
What's interactive video?
It's video the recipient can answer, by recording a reply or responding with audio or text. It turns a one-way message into a conversation.
Can I keep my videos if I change tools?
Check before you commit. Look for a way to download videos in a standard format, and ask what happens to shared links once your account closes.
Is a video hosting platform the same as a video messaging tool?
Not quite. Hosting platforms focus on storing, playing and measuring video across your site and marketing, while messaging tools focus on sending quick clips to individuals.
