Yotpo is a reviews and user-generated content tool for online shops that want automated review requests, a branded reviews widget and moderation in one place. The catch, as of Oct 2026, is that its paid plans are priced by monthly order volume: Starter and Pro both list up to 500 orders a month, and anything past that moves to a custom quote.
Yotpo charges for orders, not seats, and that one choice shapes everything else on its pricing page. If you're searching for a Yotpo review, you probably want to know what you'd pay and what you'd get before you book a sales call. I read Yotpo's own pricing page, the Reviews and UGC tab, and this page sticks to what it shows, including the parts it leaves blank.
Yotpo Reviews and UGC plans side by side
| Plan | Price on the page | What it adds | Where it stops |
|---|---|---|---|
| Free | The feature table lists a Free column; no price card is shown for it | Automatic review requests, reminders, reviews import, email templates, the reviews widget, the reviews tab, moderation tools and the SEO page | No order cap or price shown for it in the text I read |
| Starter | 89 dollars a month | A fully branded review experience, on-site display, tools to collect and share content, and support centre tutorials | Up to 500 orders per month |
| Pro | 169 dollars a month | Everything in Starter, plus shop-level reviews, AI-driven display features, AI tools that help shoppers write better reviews, and AI chatbot and email support | Up to 500 orders per month; product sampling is a paid add-on |
| Premium | Custom quote | Everything in Pro, plus a reviews AI summary, roles and permissions, widget and email translations, syndication across domains, retail syndication, AI analytics and dedicated onboarding and success managers | You only see a figure after you contact sales |
| Enterprise | Custom quote | Everything in Premium, plus custom API setup, omni-channel review collection, syndication across brands and markets, and dedicated security and compliance | Built for enterprise scale; sales call first |
These are the figures on Yotpo's Reviews and UGC tab as of Oct 2026, shown in dollars per month on the plan cards. Plans change, so check the vendor's pricing page before you buy.
Why the 500-order line matters more than the plan name
Yotpo doesn't price by seats or by how many people log in. It prices by monthly order volume, and the plan cards say so in plain words: the label above the prices reads monthly order volume. That's a sensible way to charge a shop, because more orders means more review requests going out, but it changes the question you should ask. You're not choosing a plan by team size. You're choosing it by how many orders you expect to process each month.
Here's the part that surprised me. Starter at 89 dollars a month and Pro at 169 dollars a month both list the same ceiling: up to 500 orders per month. So the step from Starter to Pro buys you no extra order headroom at all. What you're paying for on Pro is tooling: shop-level reviews, AI-driven display features, AI prompts that help shoppers write fuller reviews, and chat plus email support. If your shop is happy with the basics, Pro's extra cost is about features, not growth.
Past 500 orders, the page doesn't show a priced tier. Premium and Enterprise both say reach out for a custom quote. So a shop that's growing past that line can't work out its next bill from the pricing page, and that's the thing I'd want in writing before I spent weeks setting up widgets and email templates. It's not a trick, but it's easy to miss if you only look at the two prices that are printed.
Two more gaps are worth knowing. The feature table lists a Free column alongside Starter, Pro and Premium, yet the text I read shows no price card and no order cap for it, so I can't tell you how far free goes. And Yotpo's other products, Loyalty and Referrals and the AI Discoverability bundle, sit on separate tabs with their own pricing that wasn't in the text I read. If you came for reviews plus a points scheme, plan on a separate conversation. If you're still deciding whether Yotpo is the right kind of tool at all, there's a wider look at review management software for small businesses that covers the category.
One more number on the page: Kick-start Credits. Yotpo gives free credits during your first month, on top of the monthly order amount in your plan. Three columns in the table show 200, and the Premium column shows Unlimited. That helps you get early reviews in, but it's a first-month boost, not a permanent raise to the 500-order line.
What Yotpo does across collection, display and moderation
The feature tables are long, so here's what they list on every column, Free included, which means you can count on it whichever plan you're on:
- Collecting reviews: automatic post-purchase review request emails, SMS and email reminders, a reviews import so you keep the reviews you already have when you switch, and a library of email templates.
- Showing reviews: a customisable product page reviews widget, review summaries on product, category and home pages, review sorting, and a standalone reviews tab that opens a lightbox of site and product reviews.
- Moderating reviews: moderation tools, a sentiment and profanity check, auto publish for all reviews or only those above a minimum you set, review comments, tagging, pre-defined reply templates, custom views and filters, and media surfaced inside the moderation screens.
- Search: an SEO page that shows your reviews on a crawlable dedicated page.
Some features aren't on every tier. Photo and video reviews, review coupons, the reviews carousel, product grouping and the option to remove Yotpo branding show fewer cells than there are columns. AI Reviews Summary, Smart Sorting, Attribute Filters and Community Q&A are only on higher tiers, and Smart Filters, the Advanced CSS Editor and the Custom Display Widget appear on fewer still. The text I read doesn't let me say cleanly which plan holds each one, so if any of those is the reason you're buying, ask Yotpo to confirm the tier before you sign. AI-assisted review replies say talk to us, and live moderation by Yotpo's Professional Services Team is an add-on for an extra fee.
If you're planning to lean on the AI side, it helps to know what AI can and can't do with shop reviews before you pay for it. There's a practical guide to using AI for customer reviews in an online shop that walks through it.
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Which online shops Yotpo fits, and which should pass
Yotpo fits you if:
- You run an online shop with a modest order count and expect to stay under 500 orders a month for a while.
- You want post-purchase review requests, reminders, a branded widget and moderation running without much hand work.
- You're switching from another reviews setup and want to bring your existing reviews with you.
- You're comfortable being priced by order volume rather than by seats.
I'd pass, or at least slow down, if:
- You expect many more than 500 orders a month and need a price you can see before you talk to anyone.
- You want loyalty or referral tools priced from the same page, because those sit on other tabs.
- One specific AI feature is the whole reason you're buying and you can't get the tier confirmed in writing.
Photos and videos from shoppers are part of the appeal for a lot of shops, and Yotpo's visual UGC galleries sit in that space. For a broader view of tools built around shopper content, see this round-up of platforms for user-generated content.
Verdict on Yotpo for a growing shop
I'd look at Yotpo if you run an online shop under the 500-order line and want review requests, reminders and a branded widget running in the background. I'd start by asking what the Free column covers and whether Starter does the job, because Pro's extras are mostly AI display and support rather than more orders. I'd skip it, or get the quote in writing first, if you're already well past 500 orders a month, because the page can't tell you what you'll pay there.
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Frequently asked questions
Is Yotpo free?
The feature table on Yotpo's pricing page lists a Free column next to Starter, Pro and Premium, but the text I read shows no price card or order cap for it. The two plans with printed prices are Starter at 89 dollars a month and Pro at 169 dollars a month, both for up to 500 orders per month.
How does Yotpo charge for its reviews plans?
By monthly order volume, not by seats. Starter and Pro each list up to 500 orders per month, while Premium and Enterprise are custom quotes you get by contacting sales.
What does Yotpo Pro add over Starter?
Pro includes everything in Starter, plus shop-level reviews, AI-driven display features, AI tools that help shoppers write better reviews, and AI chatbot and email support. Product sampling is available on Pro as a paid add-on. Both plans list the same 500-order monthly limit.
Are Yotpo's loyalty tools included in these plans?
Not on the Reviews and UGC tab. Loyalty and Referrals and the AI Discoverability bundle sit on separate tabs of the pricing page, and their prices weren't in the text I read.
