- What changed for Apple Business Connect users
- How to put your business on Apple Maps, step by step
- The 60-day verification deadline
- Who should sign up: you or your agency
- If someone else already manages your location
- What you can add to your place card
- What's available in the US, UK, Australia and Canada
- Keeping your Apple Maps listing accurate
- My verdict
- Frequently asked questions
Apple Business Connect has been folded into Apple Business at business.apple.com. To put your business on Apple Maps, sign up for Apple Business, add a location under Brands, then Locations, and verify your organisation. Apple says you have 60 days after signing up to verify, or your organisation and its data are deleted.
If you set up Apple Business Connect a while ago, you'll notice the name on the sign-in page has changed. Apple now runs listings, place cards, device management and work accounts from one place called Apple Business. The listings part works much as before, but there are a couple of new rules worth knowing before you start.
What changed for Apple Business Connect users
Apple's guide says you can sign in to Apple Business with the personal Apple Account you used for Apple Business Connect. When you do, you choose between two paths:
| Choice when you sign in | What you get |
|---|---|
| Create an Apple Account for Work | A new Managed Apple Account and the full Apple Business feature set |
| Keep using your personal Apple Account | Brand and location management only |
If all you care about is your Apple Maps listing, keeping your personal account works. If you'll want device management or other features later, Apple's guide says you'll need the managed work account.
How to put your business on Apple Maps, step by step
- Go to business.apple.com and select Sign up now, or sign in if you used Apple Business Connect before.
- Enter your organisation's name, website and address. Apple says adding the website is optional but can speed up verification.
- Use a real person's legal name for the first administrator. Apple returns sign-ups with names like IT Coordinator.
- In your browser, choose Brands, then Locations, then Add Location and Add single location.
- Enter the business name, check the pin sits on the right building and drag the map if it doesn't.
- Add your primary category, status, phone number, website and opening hours, then choose or create your brand.
- If this is your first location, verify your organisation and send it to Apple for review.
Apple's guide adds one practical tip: make sure your email filters allow mail from all apple.com domains, or you might miss the verification messages.
The 60-day verification deadline
This is the detail I'd underline. Apple says that after you sign up, you have 60 days to verify your organisation. Verification can take multiple business days depending on how many applications Apple has and whether it can reach your contact. If your organisation isn't approved during that window, Apple deletes the organisation, its data and its Managed Apple Accounts. Start the verification the same day you sign up.
Who should sign up: you or your agency
Apple's guide describes two kinds of user. An organisation is the business owner managing its own brands and locations. A third-party partner is an agency or data provider that manages how businesses appear for other people. If you're a small business, sign up as the organisation and don't tick the agency box. If an agency looks after your listings, Apple says you can send them a registration link so they can get verified and manage your locations for you.
If someone else already manages your location
When you enter your business name, you might see a note saying This location is already managed. Apple's guide says to carry on, add the location and request a transfer of management afterwards. It's common when a former agency or an old listings tool set the place card up.
What you can add to your place card
- Business details. Your brand name, location and an About section.
- Hours and contact. Phone, email, website and opening hours, including holiday or seasonal hours.
- Photos and logo. Apple suggests photos of your storefront, products and atmosphere.
- Showcases. A module on the place card for new items, deals or events, with a button such as a link to book.
- Custom actions. Buttons for customers to book, order or schedule an appointment from the place card.
Apple says claimed businesses get 30% more views, which is a good reason to finish the profile rather than stopping at the address.
What's available in the US, UK, Australia and Canada
Apple's feature availability page shows Brand and Location Management, which covers your place card, in all four countries. The differences are in the extras.
| Country | Place card management | Branded Mail | Ads on Apple Maps |
|---|---|---|---|
| United States | Yes | Yes | Yes |
| Canada | Yes | Yes | Yes |
| United Kingdom | Yes | Yes | No |
| Australia | Yes | Yes | No |
Apple's grow page says ads on Apple Maps are only open to advertisers with businesses in the United States and Canada, and offers new advertisers the first $150 as of October 2026, with eligibility limits and terms applying.
Want AI doing the heavy lifting in your marketing?
I build the systems that handle the boring 80 percent, so you get your week back. Done properly, with the human kept in.
Service businesses on Google face a similar change, explained in the Google Verified guide.
Keeping your Apple Maps listing accurate
Customers can report a problem from your place card, for example if it says you're open and you're closed. Apple reviews these reports and can edit your location name, status or hours, then emails your administrators. You can accept the change or contest it from Brands, then Locations. Apple says a review of a suggested name change can take up to five business days.
On the Google side, listing problems are handled in the Google Business Profile suspension guide.
My verdict
Every iPhone user who opens Apple Maps sees your place card, not your Google profile, so it's worth an afternoon. Sign up, verify on day one, add your hours, photos and a showcase, and keep your details identical to Google. My guide to adding a business to Google Maps covers the Google side, and the Apple Maps versus Google Maps comparison explains why both matter.
Frequently asked questions
Is Apple Business Connect still available?
Its listings features now sit inside Apple Business at business.apple.com, and you can sign in with the personal Apple Account you used for Apple Business Connect.
How long is the verification window on Apple Business?
Apple says you have 60 days after signing up. If your organisation isn't approved in that window, it's deleted along with its data.
Can I add my business to Apple Maps in the UK and Australia?
Yes. Apple's feature availability page lists Brand and Location Management for the United Kingdom and Australia. Ads on Apple Maps are limited to the United States and Canada.
What if my location is already managed by someone else?
Apple says to continue, add the location and then request a transfer of management.
Can I use my personal Apple Account for Apple Business?
Yes, if you used it for Apple Business Connect, but Apple says you'll only get brand and location management features with it.
