Asset 20 8 2
Does AI recommend your business? Run the free check →

Join 15,000 business owners, marketers and entrepreneurs. The Sunday newsletter you'll be annoyed only arrives once a week.

Article

Lose It vs MyFitnessPal: Which Calorie Counter Suits You?

Lose It! suits people who want a simple, guided weight loss plan with a daily calorie target and a friendly community. MyFitnessPal suits people who want a big food database, an AI Coach and detailed macro and workout tracking across 40+ connected apps and devices. If losing weight is your one goal, start with Lose It!; if you're tracking nutrition for training or health, start with MyFitnessPal.

Here's a detail neither app shouts about: on both of them, scanning a barcode is a Premium feature, so the free versions are closer than you'd think. I read Lose It!'s site, MyFitnessPal's site and both App Store listings.

Lose It! and MyFitnessPal side by side

Lose It!MyFitnessPal
Free planYes, free basic featuresYes, start for free
Food database56+ million items and recipes20.5M+ foods, including restaurant dishes
Barcode scanningA Premium featurePart of the Premium tier
AI helpPhoto and AI voice meal loggingAI Coach, meal scan and voice logging
GLP-1 supportLog medication, see estimated GLP-1 levelsLog doses, set reminders, note how you feel
Connects withFitbit, Garmin, Withings, Google Fit, HealthKit40+ trackers, smartwatches and apps, Wear OS

The barcode detail both free versions share

Lose It!'s listing splits its features neatly. The free basics are calorie tracking, a weight loss plan built around you, and community support with friends and groups. The barcode scanner sits in its Premium list, alongside photo logging, AI voice logging and advanced tracking.

MyFitnessPal does the same. Its Premium tier is where you'll find barcode scan, meal scan and voice logging, custom macro goals, ad-free logging and a Net Carbs Mode for low-carb diets. So if quick scanning in the kitchen is what you're after, plan on an upgrade with either app, or be ready to search and tap instead.

How Lose It! plans your weight loss

Lose It! starts with the goal. Complete your profile and it works out a personalised daily calorie target and a schedule for reaching your goal weight, then helps you log food, exercise, weight and intermittent fasting in one place. It offers more than 25 health goals to pick from, and has been around since 2008.

On Premium, you can log a meal by saying something like two eggs and toast, or by taking a photo. Advanced tracking adds macros, blood pressure, glucose, cholesterol, sleep and body measurements.

How MyFitnessPal tracks the bigger picture

MyFitnessPal is built for detail. Its listing says users have created over 100 billion food logs, and its database of 20.5M+ foods includes restaurant dishes, which helps when you eat out for work. A built-in AI Coach answers questions about your nutrition, macros and workouts using your own history, and there's a water tracker and a meal planner.

It's strong on fitness, too: log workouts and steps, connect 40+ fitness trackers, smartwatches and health apps, and use it on a Wear OS watch. Premium Plus adds full meal planning with 1500+ recipes.

If you're on a GLP-1 medicine

Both apps have added support for people on GLP-1 medicines. Lose It! lets you log your medication, view estimated GLP-1 levels and see how each phase may line up with your hunger. MyFitnessPal lets you log doses, set medication reminders and record how you feel, so you can spot patterns in side effects. Talk to your doctor about what to track.

Who each tracker suits

Lose It! suits people who want a clear plan and a daily number to hit, and who like the encouragement of a group. MyFitnessPal suits gym-goers, runners and anyone counting protein or macros, especially if they already wear a fitness tracker. If you're building a routine alongside your tracking, this calisthenics workout plan for beginners and these back workouts you can do at home are good places to start.

Work with me

Want AI doing the heavy lifting in your marketing?

I build the systems that handle the boring 80 percent, so you get your week back. Done properly, with the human kept in.

My advice on Lose It or MyFitnessPal

Log every meal for one week on the free version of the app that matches your goal, and don't judge it before day seven, because the first few days are always fiddly. If you're mainly losing weight, Lose It!'s plan and community make the habit easier. If you're training, eating out a lot or tracking macros, MyFitnessPal's database and AI Coach are worth having.

Do you make health or fitness apps? Tool makers can ask to be considered for a featured place in comparisons like this one.

Frequently asked questions

Is Lose It! free?

Yes. Lose It!'s App Store listing lists free basic features: calorie tracking, a weight loss plan and community support.

Does MyFitnessPal have a free version?

Yes. MyFitnessPal's site invites you to start for free, with Premium and Premium Plus as upgrades.

Can I scan barcodes for free on either app?

No. Both apps list barcode scanning as a Premium feature.

Does MyFitnessPal work on a smartwatch?

Yes. Its listing mentions Wear OS support, with calorie, workout, water and macro tracking on your wrist.

Can Lose It! log a meal from a photo?

Yes, on Premium. Lose It! lists photo meal logging and AI voice logging among its Premium features.

Published and maintained by the Lilach Bullock team, covering marketing, AI and business growth.
Your buyers are asking AI who to use. Does it say you?

See for free whether ChatGPT, Claude, Perplexity, Gemini and Google name you, and get the plan to become the answer.

Check my AI visibility →
Sundays only

Get the Sunday newsletter.

One email a week. AI experiments, marketing tactics, and the workflows Lilach is building right now in her own business.

Subscribe free

Let’s get your marketing running on AI.

Book a free 30-minute call

We figure out what you need, where AI fits in, and what working together would look like.

Book the call →

Or take the 30-second calculator

You’ll see the hours and the money quietly leaking out of your week, and the three workflows worth building first.

Take the calculator →

Or grab the free AI resource library

Prompt packs, templates, checklists, and swipe files. The exact tools I build for paying clients. Yours, free.

Get the library →
Keep reading

More from the blog.