To set up a LinkedIn service page, click the Me icon, open your profile, click the add-section button below your profile picture and choose to add services. List the services you offer, add an optional description, then click Save (or Publish on the app). Your services then appear in a Services section on your profile.
If you freelance, consult or run a small service business, a service page is the closest thing LinkedIn has to a shop window on your own profile. It tells people what you do in their search terms, not your job title's, and it gives buyers a reason to message you.
Here's how LinkedIn's help centre says to set it up, what each part of the setup does, and what's different with and without a Premium plan.
How to add services to your LinkedIn profile
- Click the Me icon on your LinkedIn homepage, then open your profile.
- Click the add-section button below your profile picture, then choose to add services.
- If it's your first time, review the setup information and continue.
- Add the services you provide.
- Optionally write an About description, set your work location and say whether you're open to remote work.
- Choose whether buyers can message you regardless of their connection degree.
- Click Save. On the mobile app the steps are the same, but the last one is Publish.
Some versions of LinkedIn's help page start from the Me icon and an Open to button, choosing Providing services. If your screen shows that route instead, the setup that follows is the same.
What each part of the setup does
| Setup field | Why it matters |
|---|---|
| Services offered | The terms buyers search for, so use the words your clients use |
| About description | Optional, but it's where you explain who you help and how |
| Work location and remote | Tells local buyers you're near and remote buyers you're open |
| Message regardless of connection degree | Lets people who aren't connected to you get in touch |
| Media | Examples of your work, which needs a Premium subscription to add |
The messaging option is the one I'd switch on. A service page that only your existing connections can message isn't doing much new work for you. The services list is the other field to slow down on. It's tempting to tick everything you could do, but a short, specific list tells a buyer straight away whether you're the right fit.
With or without Premium
LinkedIn is open about the difference. Without a Premium plan, people see a preview of your service description in the Services section of your profile. With Premium Business, Sales Navigator or Recruiter Lite, you also get a Services Showcase preview and a Request services button that gives buyers a direct way to ask for your help. Adding media to the page also needs a Premium plan.
Whether that's worth it depends on how many enquiries LinkedIn already sends you. Start with the free version, see if the Services section gets noticed, and decide from there.
The choice you can't switch later
LinkedIn's help page notes that you can't currently switch whether your services are offered on your personal profile or on a Company Page after setup. Its Page types guide says a service page needs either a personal profile or a Company or University Page behind it. So decide early: if clients hire you personally, use your profile. If they hire your firm, set it up from the Company Page instead. If that Page doesn't exist yet, adding admins to a LinkedIn Page covers who should run it.
Make the rest of your profile back it up
A service page sends people to your profile, so the rest of it needs to agree with what you're offering. Put a relevant project or client result in your Featured section, make sure your headline names the service, and keep your experience section current. If you're also looking for a job, Open to Work is a separate setting with its own visibility choices, so don't mix the two signals by accident.
Mistakes I see most often
- Too many services: a long list reads like you'll do anything. Pick the handful you're known for.
- Job-title language: clients don't search for your internal titles. They search for the problem they want solved.
- No About description: it's optional, but leaving it blank wastes the space where you'd persuade someone.
- Messages switched off: if only connections can reach you, the page can't bring in anyone new.
- Set and forget: services change, and an out-of-date page sends the wrong enquiries. Put a reminder in your diary to read it through every few months, the same day you update your headline and Featured section.
Writing services that get found
- Use the plain name of the service a client would type, such as bookkeeping or website design, not a clever label.
- List the services you want more of first.
- Write the About description for the buyer: who it's for, what they get, how working with you starts.
- Keep it current. A service page listing things you stopped offering wastes everyone's time.
My advice
Set it up from the right place first, because profile versus Company Page is the one decision you can't undo. Then switch on messages from anyone, write the About description for your best kind of client, and give it a month before deciding whether Premium's extra buttons are worth adding.
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Frequently asked questions
How do I create a LinkedIn service page?
Click the Me icon, open your profile, click the add-section button below your profile picture and choose to add services. Fill in the setup and click Save.
Is a LinkedIn service page free?
Yes, you can set one up without Premium. Adding media and the Request services button need a Premium Business, Sales Navigator or Recruiter Lite plan.
Where do my services show on LinkedIn?
In the Services section of your profile, once you save or publish them.
Can I move my services from my profile to a Company Page?
LinkedIn says you can't currently switch whether services are offered on your profile or on a Company Page after setup.
Can people who aren't connected to me message me about my services?
Yes, if you choose to allow buyers to message you regardless of connection degree during setup.
Do I need a Company Page for a service page?
No. LinkedIn says a service page needs a personal profile or a Company or University Page.
