Free CRM for Real Estate: 10 Options for Agents

Most agents don't lose deals to other agents. They lose them by forgetting to follow up. A CRM fixes that by reminding you who to call, what you last talked about and when a past client might be ready to move again.

The ten tools below are listed alphabetically and in no particular order, from general CRMs with free plans to real estate specialists. Each description comes from the tool's own site, read this week. For ideas on staying in touch with clients after the sale, see my guide to AI for retention in real estate.

Free real estate CRM options at a glance

In the free plan column, Yes means the tool's own site describes free use or a free plan, Trial only means a time-limited trial and No means neither is stated on the pages we read.

Tool	Type	Good for	Free plan
Agile CRM	All-in-one CRM	Small teams of agents	Yes
Apptivo	Business suite	Brokerages wanting more than CRM	Trial only
Bitrix24	CRM and workspace	Teams who also want tasks and chat	Yes
EngageBay	CRM and marketing	Email nurture for past clients	Yes
Freshsales	Sales CRM	A streamlined sales pipeline	Yes
HubSpot	Free CRM	A free CRM that doesn't expire	Yes
IXACT Contact	Real estate CRM	Keeping in touch with past clients	Trial only
REsimpli	Investor CRM	Wholesalers and investors	Free to start
Wise Agent	Real estate CRM	Agents wanting real estate workflows	Trial only
Zoho CRM	Sales platform	Customising your own pipeline	Yes

Ten free CRM options for real estate

Agile CRM

Best for: Small teams of agents who want contacts, email campaigns and a deal pipeline on a free plan for up to 10 users.

Apptivo

Best for: Brokerages that want CRM plus help desk, campaigns and field service tools in one suite.

Bitrix24

Best for: Real estate teams who want CRM, tasks, chat and video meetings in one free workspace for the whole office.

EngageBay

Best for: Listing agents who want to nurture past clients and leads with email marketing and simple automation on a free plan.

Freshsales

Best for: Busy teams who want a streamlined sales CRM pipeline from a large software company, starting for free.

HubSpot

Best for: Solo agents who want a free CRM with no time limit for contacts, deals and simple follow-up.

IXACT Contact

Best for: Agents who want a real estate CRM built around staying in touch, with ready-made emails and an agent website.

REsimpli

Best for: Real estate investors and wholesalers who want lead lists, skip tracing and marketing campaigns tied to their CRM.

Wise Agent

Best for: Agents and brokerages who want lead capture and follow-up automation designed for real estate workflows.

Zoho CRM

Best for: Teams that want to customise pipelines, fields and automations for property sales on a free starting plan.

The Do Not Call rule for cold calling

Here's the rule US agents need to build into any calling routine. The FTC says telemarketers and sellers who are required to use the National Do Not Call Registry must update their call lists with the registry at least every 31 days.

If you cold call homeowners in the US, choose a CRM that lets you mark and suppress numbers on the registry so nobody on your team rings them by mistake. Ask a compliance expert how the rules apply to your calls, as there are exceptions.

General CRM or real estate CRM?

General CRMs with free plans are flexible and widely used, and you can set them up with stages like new lead, viewing booked, offer made and closed. Real estate CRMs come ready-made for agents, with listing details, transaction stages and email campaigns built for property, but they usually start with a trial rather than a free plan.

If you're a new agent with a small database, a general free CRM is a great start. If you're managing a busy pipeline or a team, a real estate CRM may save setup time.

Setting up your CRM in a weekend

1. Import contacts from your phone, email and any spreadsheets.
2. Tag each contact as buyer, seller, past client or referral source.
3. Set up pipeline stages that match how your deals move.
4. Create follow-up tasks for every active lead.
5. Add reminders for key dates such as purchase anniversaries.
6. Block a time each week to work through your follow-ups.

Fields worth adding for property

• Buying or selling. And their timeline.
• Area and size preferences. Used only to match the right listings.
• Property type. House, flat, land or commercial.
• Key dates. Purchase date, lease end or move date.

Using your CRM to win listings

Sellers often choose the agent who stayed in touch. Use your CRM to send past clients and local contacts a simple market update every few months, and note anyone who mentions moving. When they're ready, you'll be the first person they think of.

Keeping client data safe

Client details are sensitive, so use strong passwords and two-step sign-in, limit who can export contacts and remove access when someone leaves your team. It's basic security, but it protects your clients and your reputation.

Do you make a real estate CRM? Tool makers can ask to be considered for a featured place on this list.

My plain advice on a free CRM for real estate

The CRM only works if you use it every day. Start simple: add every new contact, log every conversation and follow the reminders. A basic free CRM used consistently will win you more business than an advanced one you open once a week.

Your past clients are your biggest asset. Keep in touch with them on anniversaries and market updates, and they'll send you referrals for years. If you're still deciding how much CRM you need, my guide to the simplest CRM to start with helps.

Frequently asked questions

Is there a free CRM for real estate agents?

Yes. Several CRMs on this list describe free plans, and real estate CRMs often offer free trials. Check the table.

What should a real estate CRM track?

Contacts, leads, conversations, property preferences, deal stages and key dates such as purchase anniversaries.

Do I need to check the Do Not Call Registry?

The FTC says telemarketers and sellers required to use the registry must update their call lists at least every 31 days. Ask a compliance expert how it applies to you.

Can a general CRM work for real estate?

Yes. You can set up stages and fields for property deals, though a real estate CRM may save time.

How do I import my contacts?

Most CRMs import from spreadsheets, phone contacts and email, so tidy the file first and map the fields carefully.

What's the most important CRM habit?

Following up consistently. Set reminders and work through them every week.