Few things are as disappointing as a blog full of quality content that’s not getting any traffic. Okay, there are plenty of more depressing things in life, but for a digital marketer trying to grow their online business, it can still be quite frustrating.
That’s especially true when you consider just how powerful blogging can be if executed correctly.
Companies that publish regularly can expect to receive around 250% more traffic than otherwise, and those that blog usually get five times the traffic than those that don’t. Still, for those stats to apply to you, it’s essential to understand what strategies are actually likely to deliver the traffic to your articles and posts.
The good news is, there’s an abundance of opportunities for attracting traffic to your blog, with new advertising platforms and social media websites popping up every year.
So, to set you on the right track for flooding your blog with traffic in 2020 and beyond, let’s explore some of the most effective marketing strategies you could employ.
Use a Wide Variety of Promotion Techniques
When it comes to promoting your blog, there are plenty of people with very strong feelings about which approaches work best.
However, savvy marketers know that it’s not about one magic promotion technique but rather about the combination of techniques that help maximize your reach and ensure that even if one method fails, others will cover for it.
If you want to take your blog to the next level, you could consider repurposing your articles into videos, which can help to greatly expand your audience and attract a ton of people who like to consume information using visual media.
There are powerful video hosting platforms that will provide you with flexibility on how you want your videos to look, where you want them to be shared, and how you want to embed them on your site. Enhancing your blog with video content can produce excellent results because it will add another dimension to your content and help you separate yourself from the competition.
Creating videos is now easier than ever, and you can usually get by with a simple laptop camera or a smartphone. The content itself is far more important than the presentation when it comes to online video.
Guest posting has emerged as a critical strategy for bloggers that want to increase their online presence and boost their SEO efforts at the same time. By getting published on relevant websites, you can link back to your blog, attracting interested readers and also gaining a valuable backlink from a high-authority site.
In order to instantly attract qualified readers, you should seek out online communities that your target audience frequents and showcase your work there. Facebook groups, Quora questions, Reddit, and forums are all great places to insert your link and get people clicking through.
However, for this to work, make sure that you offer genuine help and not just go around spamming various threads.
Write Content Designed to Get Clicks
Whether you operate a business or are operating a blog that you want to make money with, one thing remains the same:
The topics that you choose to write about will play a major role in how much traffic you can attract.
Even though there might be countless subjects you’d like to write about, there’s a finite amount of time available for you to do it in. Therefore, you always have to prioritize the topics that will provide the most value to your audience and get people interested enough to click through.
Sure, you can include references about current events or even center your posts around them, but the news itself will have a short shelf life and become redundant as soon as the next big thing comes along.
Therefore, you should always focus your articles and other content around topics that will remain valuable even after a year or two. That way, with minor updates, you could ensure that once your articles start ranking on Google, they will receive a steady stream of traffic for many years to come.
When planning your content schedule, look into who your ideal readers are, and try to figure out what are their most pressing concerns.
If your audience has questions that they need an answer to, or obstacles that they need to overcome, writing about those subjects is the perfect way to attract the right traffic that will not only click through to your site but will also be interested in other stuff on your website as well.
You can even perform keyword research related to your niche and look into some of the best opportunities for high-traffic and search intent keywords. That way, all that effort you put into writing the article and promoting it will have the best chance of paying off with organic traffic from the search engines.
Start Using Email Marketing
The benefits of email marketing are hard to ignore. It not only helps retain your site’s visitors and make more sales but also provides you with numerous opportunities to gain insights about your audience and understand how to better cater to their needs.
However, email marketing isn’t a simple process, and even figuring out technical details like how to send out email blasts can be a tough task for a marketer that hasn’t done it before.
Many will recommend opting for specialized email marketing platforms, and they indeed have many benefits. However, as a blogger, you might not have the time to familiarize yourself with a new platform and might just want something you can plug into your Gmail account.
Today, you can use an extension for your browser to merge mail in Gmail and create powerful email marketing campaigns straight from your Gmail account.
Once you figure out the technical details of sending out emails, you will also need to figure out how to get people to subscribe in the first place.
Even if your content is top-notch and people love it, they will usually be hesitant about subscribing to a newsletter, at least without a very good incentive.
And random incentives aren’t ideal either, because even though you might be offering a generally valuable freebie, it might not be related to what the specific reader is currently interested in.
Therefore, your best bet is to use content upgrades for your articles, which will be directly related to the article that the reader just finished consuming and will offer an enhancement of that content that can provide more value.
Blogging can be one of the most effective ways to increase your online presence and grow your audience. However, for any of that to happen, you need to be able to drive traffic to your blog posts in the first place.
Using a wide variety of promotional techniques, designing your content in a way to get people to click, and making the most of your visitors by getting them on your email list are some of the best ways to ensure consistent growth of your blog.