Write for Us Sports: Sports Business and Marketing Blog Guest Post Guidelines

Most sports pitches fail because they read like sports journalism rather than a business story. Editors see the same angles every week: why sponsorship works, why fan engagement matters, why sports brands should use social media, and none of it tells a business owner what to do this quarter. What this blog wants instead is one club, one sponsorship deal, one fitness business or one fan community campaign, and what changed because of it, told by the person who ran it, not a sports writer paraphrasing a press release.

My readers are business owners and marketers, and a good number of them run gyms, clubs, sports brands or fan focused communities on tight budgets. They come here for what worked, what didn't, and why, not a recap of last weekend's fixtures. If your post helps a sports club owner or a fitness business plan next quarter with more confidence, it belongs here.

60-second sports guest post check

A strong submission can answer yes to all five points:

• Have you run the sponsorship, campaign or club strategy you are describing
• Can you name real numbers, partners or timeframes
• Does your first paragraph answer the reader's question outright
• Have you left out any pitch for your own tool or booking platform
• Would a club owner or fitness business learn something they can use this week

Read the guidelines and submit your guest post.

What we publish

• Sponsorship deals for grassroots or small sports clubs
• Marketing a fitness business on a lean budget
• Building a fan community that shows up outside match day
• Turning club social media into a revenue channel
• Membership and retention strategy for gyms and clubs
• Local partnerships that fund community sports teams
• Event marketing for amateur or semi professional sport
• Measuring sponsorship return on investment beyond exposure
• Building a personal brand as an athlete or coach

If your post could be published on any sports site with the logo swapped, it is not for us.

For a feel of the angle we like, read how football clubs grow fan communities on social media: one sport, practical lessons any business can use.

What we don't accept

• Match reports, fixture previews or player opinion pieces
• Generic listicles about why sport is good for brands
• Posts written to promote a sports tool or booking platform
• Thin AI written content with no first hand experience
• Recycled advice copied from other sports marketing blogs

What you get

• Your article in front of an engaged audience of business owners, marketers and founders
• One relevant, contextual link back to your own site
• A byline and the credibility of an established, high-traffic blog
• Editorial help to make the piece as strong as it can be before it goes live

How to submit

Send your pitch or draft through the contact form. Include the topic, the one specific problem the post solves, and a line on your first-hand experience with it. One idea per pitch works best. You will hear back on whether it is a fit before you write the full draft.

What a strong sports pitch looks like

A weak pitch says "I'd love to write for you about the growing importance of sport in modern marketing." A strong one says "I run partnerships for a semi professional football club and want to write about how we replaced one large sponsor with five local business partners and doubled our sponsorship income in a season." One is a brochure. The other is worth reading.

The angles that get accepted fastest

• A sponsorship deal you closed with the real numbers behind it
• A membership drop off you fixed and what changed
• A community event a small club could copy this month
• A fan channel most clubs ignore, like a newsletter or WhatsApp group
• A contrarian take on fan engagement backed by what you have seen work

Looking for more places to pitch? The free write for us finder lists sites that take guest posts in your niche, and the free backlink checker shows what a placement is worth.

Writing on a different subject? The write for us hub lists every topic this blog takes guest posts on.

Cricket and Football Write for Us: What We Accept

Cricket write for us and football write for us pitches are welcome, as long as they follow the same rule as everything else on this page: a business or marketing story, not a match report. Good fits include a cricket academy that filled its junior sessions through local partnerships, a grassroots football club that grew its sponsorship income, a fan site or podcast that built a loyal audience, or a kit brand that sells through club shops. Tell me what you did, what changed and over what period. Player ratings, transfer gossip, predictions and fantasy team picks are declined. Send your idea with one line on your role at the club, league or business, and I'll let you know if it's a fit before you write it.

Frequently asked questions

Does Lilach Bullock accept sports business guest posts?

Yes. Sports business and marketing guest posts are welcome when they come from someone who has run a real campaign, sponsorship or club strategy and can show what happened. We publish articles on sponsorship, fan communities, fitness business marketing and club growth, written by people with first hand experience. Match reports and player opinion pieces are declined.

What sports marketing topics do you accept?

Sponsorship for small clubs, fitness business marketing on a lean budget, fan community building, club social media, membership retention, local partnerships, event marketing and personal branding for athletes and coaches. The common thread is a specific result solved with a clear, usable takeaway rather than a general love letter to sport.

Can I include a link back to my own site?

One contextual link back to your own site is fine when it is relevant and adds value for the reader. Posts written purely for link building with no real value are not published. We do not publish posts that exist mainly to promote a paid booking or sponsorship platform.

Do you accept previously published content?

No. Every submission to this blog must be original and not published anywhere else first, including your own blog, Medium, LinkedIn articles or a club's site under a different byline. Republished or lightly reworded content is declined, and we do check before anything goes live, so save the original for your own channels.

How do I submit a sports business guest post?

Send your pitch through the contact form and include the topic, the specific result or lesson the post covers, and a line on your first hand experience with it. One idea per pitch works best. You will hear back on fit before you write a full draft.

Do you accept sponsored or commercial partnerships?

Commercial and partnership enquiries are handled separately from editorial guest posts. If you are a brand, club or agency looking to work together rather than pitch an article, say so in the contact form and you will get the right details back.

How long should a sports business guest post be?

There is no fixed word count, but posts that perform best usually run between one thousand two hundred and two thousand words, because that is what it takes to walk a reader through one real sponsorship deal or campaign. A tight post that solves one problem beats a padded overview every time.

What makes a sports marketing pitch stand out?

A specific result, a specific partner or club, and a title that names the outcome rather than the topic. Something like how we replaced one sponsor with five local partners beats broad advice like why sponsorship matters. Editors want a point of view that could only come from someone who lived it.

Related pages in the write for us family: business write for us, small business write for us, digital marketing write for us, SaaS write for us, social media write for us, AI write for us, technology write for us, email marketing write for us, SEO write for us, and the full list of 5,000 websites that accept guest posts.