Asset 20 8 2
Does AI recommend your business? Run the free check →

Join 15,000 business owners, marketers and entrepreneurs. The Sunday newsletter you'll be annoyed only arrives once a week.

Write for Us Skincare: Skincare Blog Guest Post Guidelines

Yes, skincare guest posts are accepted on this blog. The ideal writer is a skincare brand founder, esthetician, cosmetic formulator, skin clinic owner or beauty ecommerce marketer who has done the work and can show what happened. We decline routine lists and miracle product claims with no lesson for the reader, and articles written only to promote one product, brand or clinic.

Skincare content online is mostly ten step routines and product roundups. What this blog wants is the business side: how a skincare brand found its first customers, how a formula got tested and launched, what made a clinic fully booked, told by someone who built it.

My readers run small businesses and work in marketing, and some of them sell beauty and skincare. They want to know what grows a brand in a crowded market, so a skincare post has to come from someone who has done it.

60-second skincare guest post check

A strong submission can answer yes to all five points:

  • Do you work in or run the skincare business you describe
  • Do you have a real sales figure, booking count or result
  • Does your opening answer the reader's question straight away
  • Have you removed any pitch for one brand or clinic

Read the guidelines and submit your guest post.

What we publish

  • Launching a skincare brand, with the first sales numbers
  • Formulating and testing a product, with what customers responded to
  • Growing a skin clinic or esthetics business, with the bookings it brought in
  • Selling skincare online through content, email or social, with results
  • Building reviews and repeat orders, with the system you use

If your post could be published on any skincare site with the logo swapped, it is not for us.

What we don't accept

  • Routine lists and miracle product claims
  • Promotion of one product, brand or clinic
  • Generic beauty tips with a skincare label
  • Previously published posts republished from another site

What you get

  • Your article in front of an engaged audience of business owners, marketers and founders
  • One relevant, contextual link back to your own site
  • A byline and the credibility of an established, high-traffic blog
  • Editorial help to make the piece as strong as it can be before it goes live

How to submit

Send your pitch or draft through the contact form. Include the topic, the one specific problem the post solves, and a line on your first-hand experience with it. One idea per pitch works best. You will hear back on whether it is a fit before you write the full draft.

What a strong skincare pitch looks like

A weak pitch says "I want to write about the best skincare routine for glowing skin." A strong one says "Our small skincare brand grew repeat orders by a third in six months after we added a refill option and a simple email reminder, so I want to show the offer, the email and the numbers." One is a brochure. The other is worth reading.

The angles that get accepted fastest

  • Launching a skincare brand
  • Testing a new formula
  • Filling a skin clinic diary
  • Turning buyers into repeat customers
  • A contrarian view on influencer gifting

Looking for more places to pitch? The free write for us finder lists sites that take guest posts in your niche, and the free backlink checker shows what a placement is worth.

Frequently asked questions

Does Lilach Bullock accept skincare guest posts?

Yes. Skincare guest posts are welcome from writers who have done the work and can share what happened. We publish practical articles with real examples and decline routine lists and miracle product claims with no lesson for the reader.

What skincare topics do you accept?

We accept launching and growing a skincare brand, formulation and product testing, running a skin clinic or esthetics business, selling skincare online, and reviews and repeat orders. The common thread is a specific lesson with a result attached, not a general overview.

Can I include a link back to my own site?

One contextual link back to your own site is fine when it is relevant and helps the reader. Posts written purely to build a backlink with no real value are not published.

Do you accept previously published content?

No. Every submission must be original and not published anywhere else first, including your own blog, Medium, LinkedIn, or a guest slot on another site under a different name. Republished or lightly reworded content gets declined, and we check before it goes live.

How do I submit a skincare guest post?

Send your pitch through the contact form with the topic, the specific result or lesson you will cover, and a line on your own experience doing the work you are writing about. One idea per pitch works best, and you will hear back before writing a full draft.

Do you accept sponsored or commercial partnerships?

Commercial and partnership enquiries are handled separately from editorial guest posts. If you are a brand or agency wanting to work together rather than pitch an article, say so in the contact form and you will get the right details back.

How long should a skincare guest post be?

There is no fixed word count, but posts that do well here usually run from 1,000 to 1,800 words. Long enough to show the example and the numbers, short enough that a busy owner finishes it. Cut anything that repeats what the reader already knows.

What makes a skincare pitch stand out?

A real result in the first sentence. Say what you did, what changed and over what period, then say what the reader will be able to copy. For example: Our small skincare brand grew repeat orders by a third in six months after we added a refill option and a simple email reminder, so I want to show the offer, the email and the numbers.

Related pages in the write for us family: business write for us, small business write for us, digital marketing write for us, SaaS write for us, social media write for us, AI write for us, technology write for us, email marketing write for us, SEO write for us, and the full list of 5,000 websites that accept guest posts.

Brands and agencies: sponsored posts and link placements on this blog are handled separately from editorial guest posts. See how to work with me or email [email protected].