Write for Us Shoes: Shoes and Footwear Guest Post Guidelines

Most footwear content is either a trend list or a product page in disguise. What this blog wants is the business and the expertise behind the shoe: how a small footwear brand launched, how a shop cut returns on sizing, what a fitting specialist wishes every buyer knew, and what the reader can do with that knowledge.

My readers are business owners, founders, creators and marketers, and some of them sell fashion and footwear online or in shops. They want lessons they can copy, so a shoes post needs real numbers, real customers and advice that goes beyond what is fashionable this month.

60-second shoes guest post check

A strong submission can answer yes to all five points:

• Do you design, sell, fit or market shoes for a living
• Can you share a real example, number or customer story
• Does your opening answer the reader's question straight away
• Would a footwear business owner or buyer know what to do next
• Have you removed any pitch for one brand, shop or product

Read the guidelines and submit your guest post.

What we publish

• Launching or growing a footwear brand, with what worked and what did not
• Cutting returns on sizing and fit in an online shoe shop
• Marketing shoes on social media, from someone who sells them
• Choosing work, running or specialist footwear, written by an expert
• Sustainable and repairable footwear, and whether customers pay for it
• Product photography and product pages that sell shoes
• Running a shoe shop or repair business on the high street
• Sourcing, manufacturing and quality lessons from a real brand
• Footwear for businesses: uniforms, safety shoes and staff comfort

If your post could be published on any shoes site with the logo swapped, it is not for us.

What we don't accept

• Thin trend and style lists
• Copied product descriptions
• Promotion of one brand, shop or product
• Posts with no first-hand footwear experience
• Previously published posts republished from another site

What you get

• Your article in front of an engaged audience of business owners, marketers and founders
• One relevant, contextual link back to your own site
• A byline and the credibility of an established, high-traffic blog
• Editorial help to make the piece as strong as it can be before it goes live

How to submit

Send your pitch or draft through the contact form. Include the topic, the one specific problem the post solves, and a line on your first-hand experience with it. One idea per pitch works best. You will hear back on whether it is a fit before you write the full draft.

What a strong shoes pitch looks like

A weak pitch says "I want to write about the top shoe trends every woman should know." A strong one says "We added a foot length guide and a fit note from real customers to every product in our online shoe shop, and size related returns fell by almost a third, so I want to show the exact wording and layout we used." One is a brochure. The other is worth reading.

The angles that get accepted fastest

• How a small footwear brand sold its first thousand pairs
• Cutting size related returns in an online shoe shop
• What a fitting specialist wishes every buyer knew
• Selling shoes on Instagram and TikTok with real numbers
• Repair, resoling and aftercare as a business
• Sustainable materials and whether shoppers pay more for them
• Photographing shoes so they sell
• Safety and work footwear choices for a small team
• Running an independent shoe shop against the big chains
• Manufacturing mistakes a new footwear brand can avoid
• Pricing shoes when costs rise
• Collaborations and limited drops, and what they did for sales

Looking for more places to pitch? The free write for us finder lists sites that take guest posts in your niche, and the free backlink checker shows what a placement is worth.

Frequently asked questions

Does Lilach Bullock accept shoes guest posts?

Yes. Shoes and footwear guest posts are welcome from brand owners, retailers, designers and footwear specialists who can share real examples. We publish practical articles and decline thin style lists and brand promotion.

What footwear topics do you accept?

Footwear brands, shoe retail, sizing and fit, marketing shoes online, sustainable footwear, repairs and aftercare, specialist and work footwear, sourcing and manufacturing.

Is this different from the fashion guest post page?

Yes. This page is only about shoes and footwear businesses. Wider clothing and style pitches suit the fashion page better, but every pitch reaches the same editor.

Can I write about my own footwear brand?

You can share what you learned building it, with real numbers, as long as the post helps readers who will never buy from you. Posts that read like an advert are declined.

How long should a guest post be?

Most accepted posts run between 1,200 and 2,000 words. Length matters less than usefulness: a tight 1,200 word post with one clear lesson beats a 3,000 word overview every time. Use short paragraphs, clear subheadings and at least one real example.

Can I include a link back to my own site?

One contextual link back to your own site is fine when it is relevant and helps the reader. Posts written purely to build a backlink with no real value for the reader are not published.

Do you accept previously published content?

No. Every submission must be original and not published anywhere else first, including your own blog, Medium, LinkedIn or a guest slot on another site. Republished or lightly reworded content gets declined, and we check before anything goes live.

Can I use AI tools to help write my guest post?

You can use AI to help with research or tidying your draft, but the experience, examples and opinions must be yours. Posts that read like generic AI output, with no first-hand detail, are declined.

Do you accept sponsored or commercial partnerships?

Commercial and partnership enquiries are handled separately from editorial guest posts. If you are a brand or agency wanting to work together rather than pitch an article, say so in the contact form and you will get the right details back.

How long does a decision take?

We aim to come back to you within a few working days. If the pitch is specific and clearly written, with the result in the first line, the decision is much faster.

Do you edit guest posts before they go live?

Yes. Every accepted post gets an editorial pass for clarity, structure and accuracy, and you may be asked for an extra example or a missing number. The aim is to make your piece as useful as it can be, not to change your voice.

Can I pitch more than one idea?

Yes, but send them one at a time or as a short numbered list with one line each. The strongest pitch goes first, and a single clear idea with a real result almost always beats several vague ones.

How do I submit a shoes guest post?

Send your pitch through the contact form with the topic, the specific result or lesson you will cover, and a line on your own footwear experience. One idea per pitch works best, and you will hear back before you write the full draft.

Related pages in the write for us family: business write for us, small business write for us, digital marketing write for us, SaaS write for us, social media write for us, AI write for us, technology write for us, email marketing write for us, SEO write for us, and the full list of 5,000 websites that accept guest posts.