Write for Us Real Estate: Real Estate Blog Guest Post Guidelines

Most real estate pitches read like a brochure: location matters, staging sells, now is a great time to buy. None of it tells an agent or an investor what to do on Monday. What this blog wants instead is one specific thing you tried in a real estate business, the lead flow, the listing, the follow-up system or the marketing channel, and what the numbers did afterwards.

I've spent years helping service businesses get found and get enquiries, and estate agents are some of the most marketing-hungry owners I meet. My readers are business owners and marketers who want to know what is worth their time. They read this blog for methods they can copy, so a real estate post has to teach the marketing or the operations, not sell the property.

60-second real estate guest post check

A strong submission can answer yes to all five points:

• Have you done the work you are describing in a real estate business
• Do you have a number, a timeframe or a result to point to
• Does your opening answer the reader's question straight away
• Have you removed any pitch for a listing, scheme or course
• Could an agent or a property manager act on it this week

Read the guidelines and submit your guest post.

What we publish

• How an agency generated seller leads from one channel and how many hours each lead took
• Using AI to write listings, follow up enquiries or qualify buyers, with the before and after
• Local SEO and Google Business Profile lessons from a working agency
• Email and SMS follow-up sequences that brought old leads back
• Video walkthroughs and short-form social that led to viewings
• What a property management firm automated first and what it saved
• Landlord and investor marketing that built a list, with numbers
• A CRM migration in an agency and what broke on the way

If your post could be published on any real estate site with the logo swapped, it is not for us.

What we don't accept

• Market forecasts and market predictions with no source
• Posts that promote one listing, development or investment opportunity
• Generic home buying or selling tips anyone could write
• Previously published posts republished from another site
• Thin content under 800 words with no example from a real business

What you get

• Your article in front of an engaged audience of business owners, marketers and founders
• One relevant, contextual link back to your own site
• A byline and the credibility of an established, high-traffic blog
• Editorial help to make the piece as strong as it can be before it goes live

How to submit

Send your pitch or draft through the contact form. Include the topic, the one specific problem the post solves, and a line on your first-hand experience with it. One idea per pitch works best. You will hear back on whether it is a fit before you write the full draft.

What a strong real estate pitch looks like

A weak pitch says "I want to write about why location is the most important factor when buying a home." A strong one says "We rebuilt our valuation follow-up as a five email sequence and booked 31 extra appraisals in a quarter, and I want to show the sequence and the numbers." One is a brochure. The other is worth reading.

The angles that get accepted fastest

• A lead generation result from your own agency with the hours it took
• An AI or automation change that saved admin time in lettings or sales
• A marketing channel you dropped and why
• A process another agent could copy this week
• A contrarian view on a common piece of property marketing advice

Looking for more places to pitch? The free write for us finder lists sites that take guest posts in your niche, and the free backlink checker shows what a placement is worth.

Frequently asked questions

Does Lilach Bullock accept real estate guest posts?

Yes. Real Estate guest posts are welcome from an agent, broker, property manager, investor or proptech founders and similar writers who have done the work and can share what happened. We publish practical articles with real examples and decline market predictions with no data behind them.

What real estate topics do you accept?

We accept lead generation for agents, listing marketing, local SEO, follow-up systems, AI and automation in agencies, property management operations, video and social for property, and investor or landlord marketing. The common thread is a specific lesson with a result attached, not a general overview of real estate.

Can I include a link back to my own site?

One contextual link back to your own site is fine when it is relevant and helps the reader. Posts written purely to build a backlink with no real value are not published.

Do you accept previously published content?

No. Every submission must be original and not published anywhere else first, including your own blog, Medium, LinkedIn, or a guest slot on another site under a different name. Republished or lightly reworded content gets declined, and we check before it goes live.

How do I submit a real estate guest post?

Send your pitch through the contact form with the topic, the specific result or lesson you will cover, and a line on your own experience doing the work you are writing about. One idea per pitch works best, and you will hear back before writing a full draft.

Do you accept sponsored or commercial partnerships?

Commercial and partnership enquiries are handled separately from editorial guest posts. If you are a brand or agency wanting to work together rather than pitch an article, say so in the contact form and you will get the right details back.

How long should a real estate guest post be?

There is no fixed word count, but posts that do well here usually run from 1,000 to 1,800 words. Long enough to show the example and the numbers, short enough that a busy owner finishes it. Cut anything that repeats what the reader already knows.

What makes a real estate pitch stand out?

A real result in the first sentence. Say what you did, what changed and over what period, then say what the reader will be able to copy. For example: We rebuilt our valuation follow-up as a five email sequence and booked 31 extra appraisals in a quarter, and I want to show the sequence and the numbers.

Related pages in the write for us family: business write for us, small business write for us, digital marketing write for us, SaaS write for us, social media write for us, AI write for us, technology write for us, email marketing write for us, SEO write for us, and the full list of 5,000 websites that accept guest posts.