Write for Us LinkedIn: LinkedIn Blog Guest Post Guidelines

A blog door, not LinkedIn's own publishing

If you came here wanting to post an article on LinkedIn itself, my guide to the best place to publish LinkedIn articles covers that. This page is for something else: a guest post on this blog, about LinkedIn, written for business owners and marketers who use it to win work, hire people or build a name. You keep your byline, and the post lives here.

The voice test: a weak pitch and a strong one

A weak pitch says "I'd like to write about ten tips to boost your LinkedIn presence." A strong one says "I'm a recruiter, and I want to explain why I read candidates' recent LinkedIn activity before their cover letters, what I look for in the first minute, and the profile changes that got two shy engineers their interviews." One is a brochure. The other is worth reading.

The angles that get accepted fastest

• The connection note that gets a reply, and the one that gets ignored
• What a founder learned from posting every weekday for a quarter
• Rewriting a headline for the client you want, not the job you had
• Getting employees to share company news without forcing it
• A recruiter's view of the profiles that get messaged first
• Turning one client story into a week of LinkedIn posts
• When a LinkedIn article beats a post, and when it doesn't
• Following up after a comment thread without sounding salesy

A LinkedIn guest post search mostly turns up two things: help pages about posting on LinkedIn itself, and generic guest post pages that list LinkedIn as one topic among dozens. Hardly anything tells a founder or a recruiter which blog wants their LinkedIn lessons. What I want is the detail behind a result: the connection note that got replies, the change to a company page that brought in applicants, and the post format a consultant dropped because it pulled likes and no leads.

My readers are business owners, consultants and marketers who use LinkedIn to find clients, hire and be known for something. They already use my guides to optimising a LinkedIn profile and growing on LinkedIn as a founder. A LinkedIn post here has to help them get a better reply, a better hire or a clearer reputation, without spamming anyone to do it.

60-second LinkedIn guest post check

A strong submission can answer yes to all five points:

• Do you use LinkedIn to sell, hire, recruit or build a reputation as part of your work
• Is your lesson about LinkedIn specifically, not social media in general
• Have you shown the method, not only the result
• Does everything you suggest stay inside LinkedIn's own rules
• Could a founder with half an hour a day put it to use

Read the guidelines and submit your guest post.

What we publish

• Thought leadership built on a specific lesson from running a team or a deal
• Outreach and connection messages, with the method shown
• Personal branding for founders, consultants and freelancers
• Company pages, employer brand and employee advocacy
• Recruiting and hiring on LinkedIn, from the recruiter's side
• Writing LinkedIn posts and articles that start real conversations
• Turning LinkedIn conversations into sales calls without being pushy
• Working out what LinkedIn activity brings in for a small business

If your post could be published on any LinkedIn site with the logo swapped, it is not for us.

What we look for in LinkedIn posts

Read each row as a LinkedIn subject, the angle I'd publish, and the angle that gets a polite no.

Topic	What gets accepted	What gets declined
Thought leadership	A specific lesson from running a team or a deal	Motivational posts
Lead generation	Outreach and profile work with the method shown	Automation hacks that break platform rules
Personal branding	How a founder or consultant built a voice	Generic profile tips
Company pages	Employer brand and employee advocacy lessons	Press releases
Hiring and careers	The recruiter's side of what works	Job ads

What we don't accept

• Motivational posts with no business lesson in them
• Automation hacks or scraping tricks that break platform rules
• Generic profile tips anyone could write
• Press releases and job ads dressed up as articles
• Thin posts, or posts already published on another site

What you get

• Your article in front of an engaged audience of business owners, marketers and founders
• One relevant, contextual link back to your own site
• A byline and the credibility of an established, high-traffic blog
• Editorial help to make the piece as strong as it can be before it goes live

How to submit

Send your pitch or draft through the contact form. Include the topic, the one specific problem the post solves, and a line on your first-hand experience with it. One idea per pitch works best. You will hear back on whether it is a fit before you write the full draft.

Looking for more places to pitch? The sites that accept guest posts page helps you build a shortlist of blogs in your niche.

The traffic behind a placement here

Straight from Google Search Console, 3 to 30 October 2026: this site was shown 3.6 million times in Google results and received 23,300 clicks. That is the readership a LinkedIn post joins. Want a firmer route than a pitch? Sponsored posts and link placements in articles that already rank are available too, and here is how to partner with me.

Frequently asked questions

Does Lilach Bullock accept LinkedIn guest posts?

Yes. LinkedIn guest posts are welcome from founders, consultants, sales teams, recruiters, marketers and the writers who work with them. That means a post on this blog about using LinkedIn well, not an article published on LinkedIn itself. I decline motivational posts, generic tips and anything that breaks the platform's rules.

What LinkedIn topics do you accept?

Thought leadership with a real lesson, outreach and lead generation, personal branding, company pages and employee advocacy, and hiring from the recruiter's side. Each post should show the method so a reader can try it on their own profile.

Should I pitch a sales or general social media post here?

If your post is mostly about selling, or about several social platforms at once, the sales and social media pages suit it better. This page is for posts where LinkedIn is the main subject. Every pitch reaches the same editor, so choose the closest page and I'll take it from there.

How long should a guest post be?

Most accepted posts run between 1,200 and 2,000 words. Length matters less than usefulness: a tight 1,200 word post with one clear lesson beats a 3,000 word overview every time. Use short paragraphs, clear subheadings and at least one real example.

Can I include a link back to my own site?

One contextual link back to your own site is fine when it is relevant and helps the reader. Posts written purely to build a backlink with no real value for the reader are not published.

Do you accept previously published content?

No. Every submission must be original and not published anywhere else first, including your own blog, Medium, LinkedIn or a guest slot on another site. Republished or lightly reworded content gets declined, and we check before anything goes live.

Can I use AI tools to help write my guest post?

You can use AI to help with research or tidying your draft, but the experience, examples and opinions must be yours. Posts that read like generic AI output, with no first-hand detail, are declined.

Do you accept sponsored or commercial partnerships?

Commercial and partnership enquiries are handled separately from editorial guest posts. If you are a brand or agency wanting to work together rather than pitch an article, say so in the contact form and you will get the right details back.

How long does a decision take?

We aim to come back to you within a few working days. If the pitch is specific and clearly written, with the result in the first line, the decision is much faster.

Do you edit guest posts before they go live?

Yes. Every accepted post gets an editorial pass for clarity, structure and accuracy, and you may be asked for an extra example or a missing number. The aim is to make your piece as useful as it can be, not to change your voice.

Can I pitch more than one idea?

Yes, but send them one at a time or as a short numbered list with one line each. The strongest pitch goes first, and a single clear idea with a real result almost always beats several vague ones.

How do I submit a LinkedIn guest post?

Send your pitch through the contact form with the topic, the specific result or lesson you will cover, and a line on your own experience using LinkedIn to sell, hire or build a reputation. One idea per pitch works best, and you will hear back before you write the full draft.

Related pages in the write for us family: B2B marketing write for us, sales write for us, branding write for us.