Write for Us Branding: Branding and Rebrand Blog Guest Post Guidelines

Most branding pitches fail because they explain brand theory instead of showing a rebrand that happened. Editors see the same headlines every week: why branding matters, what makes a good logo, why consistency builds trust, and none of it helps a small business owner decide what to change this month. What this blog wants instead is one naming decision, one visual identity change or one rebrand, and what happened after, told by the person who made the call, not a designer describing branding in the abstract.

My readers are business owners and marketers who often built their brand themselves and are wondering whether it still fits the business they have become. They come here for what worked, what didn't, and why, not a mood board with no outcome attached. If your post helps a small business owner decide whether to rename, redesign or hold steady, it belongs here.

60-second branding guest post check

A strong submission can answer yes to all five points:

• Have you run the rebrand or naming project you are describing
• Can you name real numbers, timeframes or outcomes
• Does your first paragraph answer the reader's question outright
• Have you left out any pitch for your own design studio or tool
• Would a small business owner learn something they can use this week

Read the guidelines and submit your guest post.

What we publish

• Rebranding a small business without losing existing customers
• Naming decisions and what changed after the switch
• Visual identity refreshes on a lean budget
• Brand strategy for a business that has outgrown its original name
• Building brand consistency across a small team
• When a rebrand went wrong and what it cost to fix
• Turning founder personality into a brand people remember
• Measuring brand impact beyond a new logo
• Building a brand story that holds up as the business grows

If your post could be published on any branding site with the logo swapped, it is not for us.

What we don't accept

• What is branding style explainer posts
• Generic listicles of branding tips with no examples
• Posts written mainly to showcase a design portfolio
• Thin AI written content with no first hand experience
• Recycled advice copied from other branding blogs

What you get

• Your article in front of an engaged audience of business owners, marketers and founders
• One relevant, contextual link back to your own site
• A byline and the credibility of an established, high-traffic blog
• Editorial help to make the piece as strong as it can be before it goes live

How to submit

Send your pitch or draft through the contact form. Include the topic, the one specific problem the post solves, and a line on your first-hand experience with it. One idea per pitch works best. You will hear back on whether it is a fit before you write the full draft.

What a strong branding pitch looks like

A weak pitch says "I'd love to write for you about why strong branding matters for small businesses." A strong one says "I ran a rebrand for a ten year old family business and want to write about why we kept the old name but changed everything else, and what happened to enquiries in the three months after launch." One is a brochure. The other is worth reading.

The angles that get accepted fastest

• A rebrand you ran with the real result, good or bad
• A naming mistake that cost time or customers and what you changed
• A visual identity update a small business could copy this month
• A branding step most guest writers skip, like internal buy in
• A contrarian take on rebrand timing backed by what you have seen work

Looking for more places to pitch? The free write for us finder lists sites that take guest posts in your niche, and the free backlink checker shows what a placement is worth.

For all guest post guidelines in one place, start at the write for us guidelines hub.

Frequently asked questions

Does Lilach Bullock accept branding guest posts?

Yes. Branding guest posts are welcome when they come from someone who has run a real rebrand, naming project or visual identity change and can show what happened. We publish articles on rebrand strategy, naming, visual identity and brand consistency, written by people with first hand experience. Generic explainer posts about what branding is get declined.

What branding topics do you accept?

Rebrand strategy for small businesses, naming decisions, visual identity refreshes, brand consistency across a small team, rebrands that went wrong, founder led branding and measuring brand impact. The common thread is a specific decision solved with a clear, usable takeaway rather than a broad overview of brand theory.

Can I include a link back to my own site?

One contextual link back to your own site is fine when it is relevant and adds value for the reader. Posts written purely for link building with no real value are not published. We do not publish posts that exist mainly to promote a paid design or branding tool.

Do you accept previously published content?

No. Every submission to this blog must be original and not published anywhere else first, including your own blog, Medium, LinkedIn articles or a client's site under a different byline. Republished or lightly reworded content is declined, and we do check before anything goes live, so save the original for your own channels.

How do I submit a branding guest post?

Send your pitch through the contact form and include the topic, the specific rebrand or decision the post covers, and a line on your first hand experience with it. One idea per pitch works best. You will hear back on fit before you write a full draft.

Do you accept sponsored or commercial partnerships?

Commercial and partnership enquiries are handled separately from editorial guest posts. If you are a studio, agency or brand looking to work together rather than pitch an article, say so in the contact form and you will get the right details back.

How long should a branding guest post be?

There is no fixed word count, but posts that perform best usually run between one thousand two hundred and two thousand words, because that is what it takes to walk a reader through one real rebrand or naming decision. A tight post that solves one problem beats a padded overview every time.

What makes a branding pitch stand out?

A specific outcome, a specific business, and a title that names the decision rather than the topic. Something like why we kept our old name and changed everything else beats broad advice like tips for better branding. Editors want a point of view that could only come from someone who lived it.

Related pages in the write for us family: business write for us, small business write for us, digital marketing write for us, SaaS write for us, social media write for us, AI write for us, technology write for us, email marketing write for us, SEO write for us, and the full list of 5,000 websites that accept guest posts.