Write for Us Insurance: Insurance Blog Guest Post Guidelines

Insurance content is usually either jargon or a sales pitch. What this blog wants is a plain explanation of what small business owners and freelancers should understand, drawn from real claims and real conversations, so the reader can ask better questions.

My readers run small businesses and freelance careers, and most of them only think about cover when something goes wrong. An insurance post has to explain the situation in plain words, show a real example, and help them ask the right questions before they need to.

60-second insurance guest post check

A strong submission can answer yes to all five points:

• Have you worked on the kind of case you describe
• Is it written for a business owner, not an industry insider
• Does your opening answer the reader's question straight away
• Have you removed any pitch for one insurer or policy

Read the guidelines and submit your guest post.

What we publish

• A claim that went well or badly, and what the owner would do differently
• The cover question freelancers and small businesses most often get wrong
• How an insurance broker or agency grew through content, with the result
• Cyber, liability or business interruption explained with a real example
• Insurtech or process changes that made life easier for clients

If your post could be published on any insurance site with the logo swapped, it is not for us.

What we don't accept

• Fear based posts written to sell a policy
• Promotion of one insurer, broker or product
• Generic insurance tips with no real example
• Previously published posts republished from another site

What you get

• Your article in front of an engaged audience of business owners, marketers and founders
• One relevant, contextual link back to your own site
• A byline and the credibility of an established, high-traffic blog
• Editorial help to make the piece as strong as it can be before it goes live

How to submit

Send your pitch or draft through the contact form. Include the topic, the one specific problem the post solves, and a line on your first-hand experience with it. One idea per pitch works best. You will hear back on whether it is a fit before you write the full draft.

What a strong insurance pitch looks like

A weak pitch says "I want to write about why every business needs insurance." A strong one says "The claims I see denied most often for small businesses come down to one question nobody asked at renewal, so I want to walk through three real cases and the question that would have changed each one." One is a brochure. The other is worth reading.

The angles that get accepted fastest

• A claim and what it taught
• The cover question people get wrong
• Insurance marketing with a result
• A renewal checklist an owner could use this week
• A contrarian view on bundled business cover

Looking for more places to pitch? The free write for us finder lists sites that take guest posts in your niche, and the free backlink checker shows what a placement is worth.

Frequently asked questions

Does Lilach Bullock accept insurance guest posts?

Yes. Insurance guest posts are welcome from an insurance broker, underwriter, claims specialist or insurance marketers and similar writers who have done the work and can share what happened. We publish practical articles with real examples and decline fear based sales posts.

What insurance topics do you accept?

We accept cover questions for small businesses and freelancers, real claims explained, cyber and liability basics, renewals and what to ask, insurance marketing, and insurtech that helps clients. The common thread is a specific lesson with a result attached, not a general overview of insurance.

Can I include a link back to my own site?

One contextual link back to your own site is fine when it is relevant and helps the reader. Posts written purely to build a backlink with no real value are not published.

Do you accept previously published content?

No. Every submission must be original and not published anywhere else first, including your own blog, Medium, LinkedIn, or a guest slot on another site under a different name. Republished or lightly reworded content gets declined, and we check before it goes live.

How do I submit an insurance guest post?

Send your pitch through the contact form with the topic, the specific result or lesson you will cover, and a line on your own experience doing the work you are writing about. One idea per pitch works best, and you will hear back before writing a full draft.

Do you accept sponsored or commercial partnerships?

Commercial and partnership enquiries are handled separately from editorial guest posts. If you are a brand or agency wanting to work together rather than pitch an article, say so in the contact form and you will get the right details back.

How long should an insurance guest post be?

There is no fixed word count, but posts that do well here usually run from 1,000 to 1,800 words. Long enough to show the example and the numbers, short enough that a busy owner finishes it. Cut anything that repeats what the reader already knows.

What makes an insurance pitch stand out?

A real result in the first sentence. Say what you did, what changed and over what period, then say what the reader will be able to copy. For example: The claims I see denied most often for small businesses come down to one question nobody asked at renewal, so I want to walk through three real cases and the question that would have changed each one.

Related pages in the write for us family: business write for us, small business write for us, digital marketing write for us, SaaS write for us, social media write for us, AI write for us, technology write for us, email marketing write for us, SEO write for us, and the full list of 5,000 websites that accept guest posts.