Write for Us Customer Success: Customer Success Blog Guest Post Guidelines

Customer success content spends most of its time arguing that customer success matters. What this blog wants is a real play, an onboarding you fixed, a churn signal you caught early, or an expansion motion that worked, with the effect on retention or revenue.

My readers run or advise businesses that live and die on retention. They want the play and the number, so a customer success post has to teach from a real account, not a manifesto.

60-second customer success guest post check

A strong submission can answer yes to all five points:

• Have you run the customer success work you describe
• Do you have a retention, churn or revenue result
• Does your opening answer the reader's question straight away
• Have you removed any pitch for a platform or tool
• Could a success team copy your play this week

Read the guidelines and submit your guest post.

What we publish

• An onboarding change that lifted retention, with the numbers
• A churn signal you learned to catch early, and what you did
• An expansion or upsell motion that worked, honestly
• A health score you built and whether it predicted anything
• Saving an account that was about to leave, step by step
• Moving from reactive support to proactive success
• A QBR or check-in format that changed behaviour
• What you stopped doing because it did not move retention

If your post could be published on any customer success site with the logo swapped, it is not for us.

What we don't accept

• Think pieces on why customer success matters
• Posts that promote one platform or tool
• Generic advice on keeping customers happy
• Previously published posts republished from another site
• Thin content under 800 words with no first-hand play behind it

What you get

• Your article in front of an engaged audience of business owners, marketers and founders
• One relevant, contextual link back to your own site
• A byline and the credibility of an established, high-traffic blog
• Editorial help to make the piece as strong as it can be before it goes live

How to submit

Send your pitch or draft through the contact form. Include the topic, the one specific problem the post solves, and a line on your first-hand experience with it. One idea per pitch works best. You will hear back on whether it is a fit before you write the full draft.

What a strong customer success pitch looks like

A weak pitch says "I want to write about why customer success is important for SaaS." A strong one says "We spotted that accounts who skipped the second onboarding call churned twice as often, so we made that call the default and ninety day retention rose by a fifth, and I want to show the call agenda that did it." One is a brochure. The other is worth reading.

The angles that get accepted fastest

• An onboarding fix with the retention lift
• An early churn signal and the response
• An expansion motion with the numbers
• A play a success team could copy this week
• A contrarian view on a success metric

Looking for more places to pitch? The free write for us finder lists sites that take guest posts in your niche, and the free backlink checker shows what a placement is worth.

Frequently asked questions

Does Lilach Bullock accept customer success guest posts?

Yes. Customer Success guest posts are welcome from a customer success leader, founder or operators and similar writers who have done the work and can share what happened. We publish practical articles with real examples and decline think pieces on why customer success matters.

What customer success topics do you accept?

We accept onboarding that lifts retention, catching churn signals early, expansion motions, health scores that predict, saving at-risk accounts, and proactive success. The common thread is a specific lesson with a result attached, not a general overview of customer success.

Can I include a link back to my own site?

One contextual link back to your own site is fine when it is relevant and helps the reader. Posts written purely to build a backlink with no real value are not published.

Do you accept previously published content?

No. Every submission must be original and not published anywhere else first, including your own blog, Medium, LinkedIn, or a guest slot on another site under a different name. Republished or lightly reworded content gets declined, and we check before it goes live.

How do I submit a customer success guest post?

Send your pitch through the contact form with the topic, the specific result or lesson you will cover, and a line on your own experience doing the work you are writing about. One idea per pitch works best, and you will hear back before writing a full draft.

Do you accept sponsored or commercial partnerships?

Commercial and partnership enquiries are handled separately from editorial guest posts. If you are a brand or agency wanting to work together rather than pitch an article, say so in the contact form and you will get the right details back.

How long should a customer success guest post be?

There is no fixed word count, but posts that do well here usually run from 1,000 to 1,800 words. Long enough to show the example and the numbers, short enough that a busy owner finishes it. Cut anything that repeats what the reader already knows.

What makes a customer success pitch stand out?

A real result in the first sentence. Say what you did, what changed and over what period, then say what the reader will be able to copy. For example: We spotted that accounts who skipped the second onboarding call churned twice as often, so we made that call the default and ninety day retention rose by a fifth, and I want to show the call agenda that did it.

Related pages in the write for us family: business write for us, small business write for us, digital marketing write for us, SaaS write for us, social media write for us, AI write for us, technology write for us, email marketing write for us, SEO write for us, and the full list of 5,000 websites that accept guest posts.