Write for Us Advertising: Advertising Blog Guest Post Guidelines

Yes, advertising guest posts are accepted on this blog. The reader runs or buys paid ads for a living, so posts on paid ads, creative testing, media buying and measurement all fit. What gets declined is a generic overview of ad platforms with no campaign behind it, or a post that reads like a manual rewritten from a help page rather than lived experience running real budget.

Advertising content usually fails because it describes what a platform lets you do rather than what happened when real budget was spent on a real campaign. Readers who buy media for a living can spot a post written from a help page in one paragraph. What this blog wants instead is a specific campaign, the number it moved, what the creative or targeting change was, and what you would do differently next time, from someone who managed the spend.

My readers include marketers, founders and agency owners who spend real money on paid ads and need to know it worked. They come to advertising posts here for a specific lesson from a specific campaign: a creative that outperformed, a channel that stopped working, a measurement fix that changed the numbers. They are not looking for a platform tour; they already know how to open the ad manager.

60-second advertising guest post check

A strong submission can answer yes to all five points:

Did I manage or work directly on the campaign in this post?
Does the post name a real number the campaign moved?
Have I explained why the result happened, not just what happened?
Is this free of any pitch for a specific tool or platform?
Have I confirmed this has not run anywhere else first?

Read the guidelines and submit your guest post.

What we publish

Paid ad campaigns with a clear before and after result
Creative testing methods and what won, and why
Media buying decisions across platforms and channel shifts
Measurement and attribution fixes that changed reported numbers
Ad creative production lessons from real campaigns
Budget allocation and bidding strategy changes with results
Audience targeting lessons from campaigns that worked or failed
Agency and in-house advertising management lessons
Platform policy or privacy changes and how they changed a campaign

If your post could be published on any advertising site with the logo swapped, it is not for us.

What we don't accept

Generic explainers of how an ad platform works
Posts with no real campaign, budget or result behind them
Content written to promote a specific ad tool or platform
Previously published or reworded advertising content
Overviews with no numbers, examples or named outcome

What you get

Your article in front of an engaged audience of business owners, marketers and founders
One relevant, contextual link back to your own site
A byline and the credibility of an established, high-traffic blog
Editorial help to make the piece as strong as it can be before it goes live

How to submit

Send your pitch or draft through the contact form. Include the topic, the one specific problem the post solves, and a line on your first-hand experience with it. One idea per pitch works best. You will hear back on whether it is a fit before you write the full draft.

What a strong advertising pitch looks like

A weak pitch says I want to write about the basics of paid advertising for beginners. A strong one says I cut our cost per lead by forty percent by moving budget from broad targeting to three lookalike audiences, and want to write about how. One is a brochure. The other is worth reading.

The angles that get accepted fastest

A campaign that failed and the specific change that fixed it
A creative test with a clear winner and the reason it won
A budget or bidding change with a measured result
A measurement or tracking fix that changed the reported numbers
A channel shift with the reasoning and the outcome

Looking for more places to pitch? The free write for us finder lists sites that take guest posts in your niche, and the free backlink checker shows what a placement is worth.

Writing on a different subject? The write for us hub lists every topic this blog takes guest posts on.

Frequently asked questions

Does Lilach Bullock accept advertising guest posts?

Yes, advertising guest posts are accepted on this blog. We publish first-hand pieces on paid ads, creative testing, media buying and measurement, written by people who have managed real budget and can show what happened. General platform explainers with no campaign behind them are not what we are after.

What advertising topics do you accept?

Paid ad campaigns and results, creative testing and production, media buying across channels, budget and bidding strategy, measurement and attribution, audience targeting, and agency or in-house advertising management. The common thread is a real campaign with a real number attached.

Can I include a link back to my own site?

One contextual link back to your own site is fine when it fits naturally and adds value in that spot. Posts written purely to build links, with no real campaign or lesson behind them, are not published. Keep it relevant, not bolted on for the sake of it.

Do you accept previously published content?

No. Every submission needs to be original and not published anywhere else, including your own blog, Medium or LinkedIn. Reworded or lightly edited republished content is declined. We check before anything goes live, so save the piece for a first outing here instead.

How do I submit?

Send your pitch through the contact form before writing a full draft. Include the campaign or topic, the specific result the post is built on, and a line on your role in running it. One idea per pitch works best, and you will hear back before you invest time in a full piece.

Do you accept sponsored or commercial partnerships?

Sponsored and commercial partnerships are handled separately from editorial guest posts. If you are pitching on behalf of a brand, agency or ad platform for a paid placement, say so on the contact form and you will get the right process rather than an editorial reply.

How long should an advertising guest post be?

There is no fixed word count, but posts that land tend to run long enough to walk through one campaign or decision in real detail, usually around a thousand to fifteen hundred words. A real result matters far more than length.

What makes an advertising pitch stand out?

A specific number stands out immediately: cost per lead down by a stated amount, a creative that beat the control by a stated margin, a channel that stopped converting and why. Editors want a decision, a result and the reasoning behind it, not a tour of an ad platform's features.

Brands and agencies: sponsored posts and link placements on this blog are handled separately from editorial guest posts. See how to work with me or email [email protected].