The Wix dashboard is the management hub for each Wix site, where you handle payments, sales, contacts, settings, apps and analytics from one place. Only you and the collaborators you invite can see it; your site visitors never do.
Here's the catch with the newer sidebar. When you add a built-in tool group, such as Marketing or Analytics, Wix automatically installs the apps it includes and adds new pages to your site. Removing that tool group later hides its pages from your sidebar but doesn't delete any of your data. So add tool groups when you're ready to use them, not just to look around.
How to get into your site's dashboard
If you've only got one site, signing in takes you straight to its dashboard. With several sites, you land on the Sites page and click Select Site on the one you want. From inside the editor, hover over the Wix logo at the top left and click Go to Dashboard. To jump between sites, click the current site name at the top left of the dashboard and pick another.
Can't find your site? Wix's two usual reasons are that you're signed in to a different Wix account or looking at the wrong site's dashboard. Click the Profile icon at the top right to see which account you're in. If you might have signed up with another email address, the Account Email Locator checks which one you used. And if a site was deleted by mistake, it sits in the Trash folder on the Sites page, where you can restore it.
What each part of the dashboard does
Wix reorganised the menu in 2024 so similar items are grouped by what you're trying to do rather than by business app. As of October 2026, this is where things live.
| Dashboard area | What you'll find there |
|---|---|
| Home | Your plan, domain, business email and which editor the site uses, plus top stats such as sessions, form submissions and sales, orders or bookings. The Ask me anything box opens Aria, Wix's AI assistant |
| Getting Paid | Online payment setup, pay links, invoices, proposals and price quotes |
| Sales | All orders, subscriptions and gift card sales |
| Customers and Leads | Contacts, segments, form submissions, reviews, and loyalty or referral programmes |
| Site and Mobile App | SEO and GEO, site speed, accessibility, your mobile app, logo and brand |
| Apps | Wix business apps such as Wix Stores and Wix Bookings, and third party apps |
| Settings | Business info, website settings, language and region, roles and permissions, storage, domains and site member settings |
Site-wide actions sit behind the More Actions icon at the top right: rename the site, transfer it to a new owner, add collaborators, duplicate it or move it to trash. Duplicating doesn't copy all your business content, which is worth knowing before you rely on a copy. The search bar at the top finds tools, apps and help articles, and Favourite Pages keeps the screens you use most one click away.
How to add tools to your dashboard sidebar
This feature is for Wix accounts created after August 2026. Tool groups are Wix's own tools grouped by business function, separate from the third party apps you install through the Wix App Market.
- Go to your site's dashboard.
- Click Add More Tools at the bottom of the sidebar.
- Browse the available tool groups, such as Marketing, Analytics or Getting Paid.
- Click the tool group you want and click Add.
- To view, open or remove a group later, click Add More Tools, then Manage Tools, then the More app actions icon next to it.
Reading the Site Speed dashboard
The Site Speed dashboard lives under Site and Mobile App, and it's one of the more useful screens in Wix if you read it the right way. It has two sections. Real visitor experience shows Core Web Vitals from your real visitors, using Wix's own data. Google PageSpeed simulation is an estimate from Google Lighthouse, run as a low-end device on a slow 4G network, scored between 1 and 100.
The two often disagree, and that's expected. The simulation works under lab conditions, so the real visitor numbers are the better guide to what people experience. There's also a threshold: site speed data only appears once your site has had 10 or more sessions in the last 7 days. The headline figure comes from First Contentful Paint and compares you with other sites in your category, and each Core Web Vital, LCP, INP and CLS, gets a Good, Fair or Poor label based on Google's ranges. Click a metric to see its last 30 days and how each page performs. For the wider picture, my Wix SEO guide covers what to fix first.
Language, collaborators and dark mode
The dashboard and editor show in your Wix account's language, which you change from Account Settings in the user panel. That doesn't change your live site; for that you edit the content or use Wix Multilingual. Hindi stopped being supported from January 2024.
If a collaborator can't see some sections or site actions, it's their role and permissions, and only the site owner can change them. Dark mode isn't available for the dashboard as of October 2026; Wix lists it as a feature request it's collecting votes on. And if the dashboard looks broken on your desktop, Wix's first fix is clearing your browser cache and reloading.
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The Email Marketing dashboard
Email Marketing has its own dashboard inside your site's dashboard. It shows your subscriber total and new subscribers this week, campaign insights such as open, bounce and spam rates, and your monthly send balance, where one send is one email to one recipient. The campaign comparison view only appears after you've sent at least 3 campaigns to a minimum of 10 contacts.
My verdict on the Wix dashboard
I'd spend ten minutes setting up Favourite Pages and adding only the tool groups you'll use this month, because every group adds apps and pages to your site. Trust the real visitor section of Site Speed over the PageSpeed score. If you're still finding your way round the editor side, my Wix Editor guide and my beginner's walkthrough on how to use Wix fill in the rest.
Most of what busy owners do in a dashboard each week is checking the same numbers, and that's easy to hand to an automation. I run AI training and workshops for teams, and help businesses with AI enablement and workflow automation, so the busywork runs itself and people get time back. Most of that work is with SaaS marketing teams and small businesses. Here's how we can work together.
Frequently asked questions
Who can see my Wix dashboard?
Only you and any collaborators you're working with. Site visitors can't see it.
Why can't I find my site in my Wix dashboard?
You may be signed in to another Wix account or viewing the wrong site's dashboard. Check the account under the Profile icon, and use the site name drop-down to switch sites.
Why is my Wix Site Speed dashboard empty?
Site speed data only appears for sites that have had 10 or more sessions in the last 7 days.
Does removing a tool from the Wix dashboard delete my data?
No. Removing a tool group hides its pages from your sidebar but doesn't delete any of your data.
Can I use the Wix dashboard in dark mode?
Not as of October 2026. Wix lists dark mode for the dashboard as a feature request it's collecting votes on.
