Whatagraph shows two plans as of Nov 2026: Max, priced from 699 per month billed annually, and Prime, priced as Custom. Both plans are billed annually and both route to a demo rather than a self-serve sign-up.
Reporting tools love a credit system, and this one is worth understanding before anything else. Whatagraph describes itself as an agentic marketing intelligence platform that brings cross-channel marketing data into one governed layer for reporting, monitoring and acting, and its plans are sized by credits rather than by users or reports.
How Whatagraph credits work
A credit is one connected data account, for example 1 Facebook Ads account. Max starts from 50 credits. Users and reports are unlimited on both plans, so the credit count is the number that grows as you add clients and channels.
The page shows prices with a Eur selector, so the Max figure is in that currency on the page as shown.
Whatagraph's two plans, as of Nov 2026
| Plan | Price as shown | Billing basis | Main limit | Who it suits |
|---|---|---|---|---|
| Max | from 699 per month, billed annually (as of Nov 2026) | per month, billed annually | From 50 credits (1 credit = 1 connected data account, e.g. 1 Facebook Ads account); unlimited users; unlimited reports | For teams scaling reporting without scaling the team (page's words) |
| Prime | Custom | billed annually | Custom credits; unlimited users; unlimited reports | For teams with complex, high-volume reporting needs (page's words) |
Where the credit count trips agencies up
The Max figure is a 'from' price tied to a starting block of 50 credits. An agency with many client accounts to connect, across ads, analytics and social, runs into the credit count before anything else. The FAQ says extra credits can be bought until the next plan threshold, and then it's time to move up, which means moving to Prime, priced as Custom.
There's a second open-ended item. Agent usage comes in tiers: Base is included in every plan, Mid adds more agent usage plus computer use, browser and AI visibility, and Heavy adds video and motion ads. The FAQ says the charge depends on how much work agents take on and to book a call, so there's no listed figure above Base.
What changes across the two Whatagraph plans
Max includes IQ Agents, advanced integrations, data groups and blends, white-label reports, KPI overviews with alerts and a dedicated success manager. Prime includes everything in Max, then adds or opens up the following, per the page:
- Integrations: Max has advanced only; Prime adds premium integrations.
- Whatagraph IQ+: custom prompts and dimension creation are a No on Max and a Yes on Prime.
- Support: tailored onboarding, priority support and an Enterprise SLA are a No on Max and a Yes on Prime.
- Data out: public API access and transfer to BigQuery are a No on Max and offered as an add-on with Prime; transfer to Looker Studio is a Yes on Prime.
- Login and domain: Max has Google login; SAML and a custom report domain are add-ons on Prime.
If you're weighing this against other reporting tools, our guides to agency reporting platforms, KPI dashboard tools and whether a marketing dashboard is worth it are good next reads.
No trial, demo only
No free plan or trial is shown on the pricing page; both plans route to 'Get a demo'. That's common for tools sold to agencies and in-house teams, and it means you'll be talking to the vendor before you see the product with your own data. Go into that call with your credit count worked out.
Advice on what Whatagraph's page shows
The page shows two annually billed plans: Max, from 699 per month on a starting block of 50 credits, and Prime, priced as Custom. Premium integrations, IQ+, priority support and data transfer separate them, and agent usage above Base needs a sales conversation.
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Count the data accounts you'd connect for every client today, and the ones you'll add in the coming months. That number, more than the headline figure, tells you how long Max fits before the FAQ's next plan threshold comes into play.
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Frequently asked questions
How much is Whatagraph as of Nov 2026?
The page shows, as of Nov 2026, Max from 699 per month, billed annually, and Prime as Custom. The page shows a Eur selector.
What is a credit in Whatagraph?
A credit is one connected data account, for example 1 Facebook Ads account. Max starts from 50 credits, and Prime has custom credits.
Does Whatagraph have a free trial?
No free plan or trial is shown on the pricing page. Both plans route to 'Get a demo'.
What does Prime add over Max?
Prime adds premium integrations, Whatagraph IQ+, tailored onboarding, priority support and an Enterprise SLA, transfer to Looker Studio, and add-on options for public API, BigQuery transfer, SAML and a custom report domain.
Are AI agents included in Whatagraph plans?
The Base tier of agent usage is included in every plan. Mid and Heavy tiers add more usage and features, and the FAQ says the charge depends on how much work agents take on, so you book a call.
