With so many technological advancements in the last years, distance is no longer a problem. In the past, getting connected to people in other countries was very difficult but with every passing day, newer and better solutions are being introduced, making our lives easier. Businesses are significantly benefiting from this as with the help of technology, expanding business reach into foreign lands is no more just a dream. Globalization is a concept that has gained popularity over the past few years and many businesses stepped into international expansion while others are still afraid to spread their reach, and the major barriers standing in their way are risks, costs, and logistical challenges. Well, by choosing not to step into international expansion, businesses are missing out a major chance of making great profits. In this blog post, discover 3 ways to maximize international reach.
What if there would be some ways that will make international business expansion possible at lower costs? If you are confused and struggling to expand at a global level, here are some ideas that could bring you exactly where you want.
3 ways to maximize international reach
Expand at an international level
One of the reasons that businesses do not expand internationally is the language barrier. If your business’ online presence is only targeting your own country and is using any other language than English then you’re missing out quite a lot. By translating your website and marketing materials to English you’ll be able to tap on the international market. There are many places to get accurate document translation services, all you need to pay attention to is the translation cost. Language is no more a hindrance for businesses to expand at an international level.
Reach foreign markets in their local language
The majority of websites on the internet are in English but this is a problem when a business has potential customers in a foreign country where people do not speak or understand English. Therefore, the most important thing is to get your website localized. In order to connect with people of foreign countries you’ll have to address them in their language, which is not so difficult anymore as there are numerous translation and localization service providers online. You can get your business localized so that the customers in the foreign country can connect with your brand and see how it can benefit them. Localization is the perfect tool for businesses who wish to expand their roots in foreign countries.
Another factor that does not let the business go on with international expansion is customer payments. The question as to how the customer payments will be dealt with is something that makes many businesses reconsider their plans to expand to foreign lands. There are many mediums through which they can consider accepting customer payments but some of them such as PayPal have certain countries in their blacklist, where they do not facilitate transactions. If a company wishes to carry out its services in a country which is in the blacklist, it has to think of other ways to do it and this prevents the business to spread in the foreign land. But, Payoneer is an amazing tool through which businesses can not only receive customer payments but they can also send an invoice to their customers. Payoneer is kind of a virtual bank which facilitates transactions from all around the world. Therefore, do not let the customer payments become an obstacle in your way to success by stopping you from expanding your reach into a foreign country.
Another factor that does not let businesses consider international expansion is the question as to who will oversee the business in the foreign country. For a business to run successfully, proper workforce is required and without being physically present and without enough knowledge about the people of the foreign land it becomes a problem. But, this is no longer an issue due to outsourcing. Use Toptal and Upwork, the ultimate outsourcing solution. With these platforms, you can hire workers and carry out proper communication; while using tools such as Zoom and Slack is a great solution for conferencing.
Physical location of a business is not an issue anymore because technology is coming up with innovative and better solutions to every problem in the world, including communication with your clients no matter in the world they may be.