Voluum alternatives fall into three camps: ad trackers for media buyers, attribution platforms for brands and affiliate software for program managers. Work out which question you need answered, run the new tool alongside your current tracker for a week and only switch once the conversion numbers line up.
Click trackers, attribution platforms and affiliate software all get lumped together as Voluum alternatives, yet they answer different questions. A media buyer asks which campaign to cut today. A brand asks which channel deserves more next quarter. An affiliate manager asks who earned which commission.
Who should read this: performance marketers and affiliates
This list is for performance marketers and affiliates who track clicks and conversions across ad traffic sources. You might be buying traffic on several networks, running offers, or managing a partner program. What you need is data you trust, quickly enough to act on it.
If you're a solo affiliate, you won't need an attribution platform built for brands with a dozen channels. If you're a brand running a partner program, a media buyer's tracker won't give you commissions and payouts. That's why I've split the guidance below by the question you're trying to answer, rather than pretending every tool here competes head to head. They don't, and choosing the wrong camp is the most common mistake I've seen.
Eleven Voluum alternatives compared
| Tool | Category | Core use |
|---|---|---|
| Affise | Affiliate network software | Running an affiliate or partner network |
| ClickMagick | Ad tracking | Ad tracking and conversion attribution |
| ClickMeter | Link tracking | Branded short links with click analytics |
| Everflow | Partner marketing platform | Managing partnerships and tracking channels |
| Hyros | Ad tracking and attribution | Accurate ad performance data |
| Keitaro | Ad tracker | Tracking media buying campaigns |
| Northbeam | Attribution | Multi-touch attribution and media mix modelling |
| Post Affiliate Pro | Affiliate program software | Commissions, partners and payouts |
| RedTrack | Performance analytics | First-party cookie conversion tracking |
| Trackdesk | Affiliate tracking | Affiliate tracking with uncapped clicks |
| Wicked Reports | First-party attribution | Channel-level attribution calls |
Decide which question you're answering
Which campaign should I cut today? Keitaro, RedTrack and ClickMagick all describe ad tracking, which suits people buying traffic day to day.
Which channel deserves more next quarter? Northbeam and Wicked Reports focus on attribution across channels, and Hyros also sits on the attribution side.
Who earned which commission? Affise, Everflow, Post Affiliate Pro and Trackdesk describe affiliate or partner marketing software.
Do I just need trackable links? ClickMeter is a link shortener with analytics, which may be all you need for simpler campaigns.
The full list, alphabetical
In no particular order of preference, A to Z.
Affise
Best for: Networks and brands scaling performance partnerships that need affiliate network software at the core.
ClickMagick
Best for: Advertisers who want ad tracking and attribution focused on helping them scale campaigns.
ClickMeter
Best for: Marketers who mainly need branded short links, click analytics and QR codes rather than full campaign tracking.
Everflow
Best for: Brands managing affiliates, strategic partnerships and ad platform campaigns from one partner marketing platform.
Hyros
Best for: Businesses that want ad tracking and attribution data to see which ads are bringing results.
Keitaro
Best for: Media buyers who want a tracker to see which campaigns work and cut the ones that don't.
Northbeam
Best for: Marketers who want multi-touch attribution and media mix modelling across their marketing.
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Post Affiliate Pro
Best for: Businesses running their own affiliate program who need tracking, commissions and payouts on one platform.
RedTrack
Best for: Performance marketers who want conversions, revenue and events tracked with first-party cookies in one place.
Trackdesk
Best for: Affiliate managers who want affiliate tracking software that doesn't cap the clicks it records.
Wicked Reports
Best for: Teams that want first-party attribution plus weekly scale, chill or kill calls for each channel.
Tracking checks worth doing first
- Ask what happens without cookies. Most click tracking leans on cookies, and the rules for how browsers handle them are set out in IETF RFC 6265, the HTTP State Management Mechanism. Browsers keep tightening how cookies work, so ask each vendor how they track when cookies are blocked or short-lived.
- Run both trackers in parallel. Send the same traffic through your old and new tracker for a week and compare the conversion counts.
- Check your postbacks. Make sure every traffic source and offer can send conversions back to the new tool.
- Disclose your links. If you promote offers as an affiliate, my guide on how to disclose affiliate links covers what readers expect to see.
It's also worth agreeing internally on one source of truth. Ad networks, trackers and your shop or CRM will rarely show identical numbers, and teams waste hours arguing about which one is right. Pick the tool you'll trust for decisions, note how it counts a conversion, and use the others as a sense check rather than a competing report.
If your reporting also runs through web analytics, my look at Google Analytics alternatives pairs well with this list.
My advice for media buyers moving off Voluum
Don't migrate during a big launch. Pick a quiet week, run the new tracker alongside the old one and only switch your campaigns over once the numbers line up. If they don't match, find out why before you move a single campaign, because a tracker you don't trust is worse than no tracker at all.
Do you make ad tracking or affiliate software? Tool makers can ask to be considered for a featured place on this list.
Want your tool on this list? Featured spots and reviews here are paid partnerships. Here's how to partner with me.
Frequently asked questions
What's the difference between an ad tracker and an attribution tool?
An ad tracker records clicks and conversions per campaign so you can act fast. An attribution tool looks across channels to show which ones contribute to sales over time. Some tools do a bit of both.
Why do two trackers show different conversion numbers?
They may count clicks differently, use different attribution windows or lose data when cookies are blocked. Run them side by side and compare settings before trusting either one.
Can affiliate software replace a campaign tracker?
Sometimes. Affiliate platforms track partner clicks and conversions well, but media buyers testing many traffic sources often want a dedicated tracker as well.
Does first-party tracking help with cookie restrictions?
It can help, because first-party cookies are set on your own domain. It doesn't solve every gap, so ask how each tool handles users who block cookies entirely.
How long should I run two trackers in parallel?
At least a week of normal traffic, longer if your conversions are slow. You want enough data to see whether the counts match.
