The best replacement is the one that gets review requests out at the right moment and puts new reviews in front of the person who should answer them. Single-location service firms usually want simple automation, multi-location brands need central control, and agencies need many client accounts in one place. Start with which of those you are.
A review has a short life: you ask for it, the customer writes it, and someone at your end replies. Trustmary describes itself as a tool for collecting, analysing and showcasing customer feedback, turning good experiences into social proof. If you're moving on, the seven tools below cover the same life cycle in different ways. They're listed in no particular order, after a look at the part that matters most.
Requests out, replies back: the part to test
Two moments decide whether a review tool earns its place. The first is the request. How does it go out: by text, by email, from a link at the till, or automatically after a job is marked done in your booking system? A request that lands an hour after a great visit gets far more responses than one that arrives a week later, so timing and channel matter more than the look of the message.
The second moment is the reply. When a new review arrives on Google, Facebook or an industry site, who sees it, how quickly, and can they answer from one place? Some tools draft replies with AI, some send everything to a shared inbox, and some route reviews to the right location or manager. Tools in this category split by who they're built for and how much you set up yourself, so run the same real job through each: send a request to a friendly customer and answer the review it produces.
Seven Trustmary alternatives, alphabetically
A to Z and unranked. Each line reflects how the vendor describes its own product.
Birdeye
Best for: Multi-location brands; the vendor builds named AI coworkers aimed at visibility in AI answers, converting demand and keeping experience consistent at every site.
Broadly
Best for: Local service businesses wanting review management automated alongside call answering, lead capture and job booking, which the vendor groups as an AI workforce.
Chatmeter
Best for: Brand teams after AI-powered brand intelligence alongside review management; the vendor's homepage notes it has joined Alchemer, so ask how that affects your plan.
GatherUp
Best for: Local businesses wanting reviews, listings and what the vendor calls Review Defense together, aimed at being found in local and AI search.
NiceJob
Best for: Small service firms that would rather attract customers than chase them, using what the vendor calls AI-powered reputation marketing.
Reputation
Best for: Bigger brands turning reviews, listings and surveys into insight they can act on, with the vendor stressing trust and visibility in AI answers.
Reviewshake
Best for: Agencies and the businesses they serve, with every review in one inbox, AI-drafted replies, review requests and white-label reports, says the vendor.
Review tools compared
| Tool | Built for | Good for |
|---|---|---|
| Birdeye | AI coworkers for multi-location | Brands with many locations to keep consistent |
| Broadly | AI workforce for service firms | Service businesses wanting reviews, calls and bookings handled |
| Chatmeter | Brand intelligence and reviews | Brand teams watching reviews across locations |
| GatherUp | Reviews and listings | Local businesses tying reviews to local and AI search |
| NiceJob | AI review marketing | Small firms turning happy customers into new leads |
| Reputation | AI-native review intelligence | Larger brands combining reviews, listings and surveys |
| Reviewshake | Agency review management | Agencies managing reviews for several clients |
Which kind of business each one serves
Single-location service businesses
NiceJob and Broadly are aimed at local service firms such as trades, clinics and home services. Both automate review requests, and both pitch themselves as more than a review tool, with the second adding call answering, lead capture and job booking. If you're a small team without a marketing person, these are the natural starting point.
Multi-location brands
Birdeye, Reputation and Chatmeter are built for brands with many locations. Expect central dashboards, AI features aimed at search and AI answers, and wider brand insight that goes beyond star ratings. They're a lot of tool for a single shop, but they make sense when dozens of managers need to answer reviews in a consistent voice.
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Agencies and local search
Reviewshake is built for agencies, with every client's reviews in one inbox and white-label reports. GatherUp ties reviews to listings and local search, which appeals to businesses and agencies who care as much about being found as about the reviews themselves.
Honest advice for local businesses
Pick the tool that makes asking for reviews automatic, because that's the step small businesses skip when they're busy. Then make sure every review, good or bad, gets a reply from a real person, even if AI helps with the first draft. A short, specific reply to a complaint often does more for your reputation than a dozen five-star reviews.
Be wary of any tool that promises to keep bad reviews off public sites. Filtering who you ask, or quietly steering unhappy customers away from review sites, can break platform rules and damages trust when people notice. You're better off asking everyone, fixing what the complaints point to, and letting your replies show how you handle problems.
Rules on asking for reviews, offering incentives and choosing who gets asked vary by country and by review site, so check your local consumer protection regulator and each platform's own policies before you automate anything. For more help, read my guide on how to reply to Google reviews and my wider list of review management software.
A simple first week with a new review tool
- Connect your Google Business Profile and any industry review sites you rely on.
- Write one short request message in your own voice, and send it to a handful of recent happy customers.
- Set who gets notified about new reviews, and agree how quickly replies should go out.
- Reply to every review that arrives that week, including the older ones you missed.
- Look at which channel, text or email, brought the most responses and make it your default.
Do you make review management software? Tool makers can ask to be considered for a featured place on this list.
Want your tool on this list? Featured spots and reviews here are paid partnerships. Here's how to partner with me.
Frequently asked questions
How do I get more Google reviews?
Ask soon after a good experience, make the link easy to tap, and ask everyone rather than only the people you think are happy. Automated requests make that habit stick.
Should I reply to every review?
Yes, where you can. Replies show future customers that you listen, and a calm reply to a bad review often matters more than the review itself.
Can I offer customers a reward for a review?
Rules vary by country and by review site, and several platforms ban incentives. Check the site's own policy and your consumer protection regulator before offering anything.
Is AI fine for writing review replies?
It's handy for a first draft. Read and edit every reply before it goes out, so it sounds like you and mentions the details the customer raised.
Do multi-location businesses need a different tool?
Usually yes. With many locations you need central oversight, permissions for each manager and reports by location, which single-location tools often don't offer.
