Superpower Review 2026 for Busy Business Owners Who Put Their Health Last

In this blog post I'm going to walk you through Superpower, the health membership that tests 100+ biomarkers in a single blood draw and then tells you exactly what to do about them. This Superpower review is written for one particular kind of person. You run a business. You look after your clients, your team, your family and your inbox. And you come last.

I know that person well, because for years she was me.

Why I was so excited to write this Superpower review

I'll be honest with you from the start. I'm obsessed with health.

Not in a green-juice-and-a-filtered-selfie way. In a "how does this work, what are the numbers, and what can I change" way. I've been through my own health transformation (I've lost 55 kg, which still makes me blink when I write it down), and it changed how I think about everything, including how I run my business.

So when Superpower got in touch and asked me to review it, I was beyond excited. This is exactly my kind of thing. Data, a clear plan, and a feedback loop that tells you whether what you're doing is working. I spent hours going through every corner of it, from the biomarker library to the Superpower blog to the member reviews, and the more I read, the more I loved what they're building.

The biggest lesson from my own health turnaround was a simple one. You can't fix what you can't see. Superpower is built around that exact idea.

Why this Superpower review matters for business owners

Here's the pattern I see over and over again with the business owners I work with.

They'll spend hours analysing a dip in website traffic. They'll check their sales dashboard three times before breakfast. But ask them when they last had a full blood test and you get a long pause, followed by something like "I think it was before Covid?"

We treat our businesses like they're the engine and ourselves like we're the fuel tank nobody checks. Then we wonder why the afternoon slump turns into a three-month slump.

If that sounds familiar, you might also find my piece on the signs of burnout and how business owners recover useful. Burnout rarely arrives with a fanfare. It creeps in.

What I love about Superpower is that it treats your health the way a good marketer treats a campaign. Get a baseline. Look at the data. Make changes. Measure again. That's a language business owners already speak.

What is Superpower?

Superpower is a health membership that combines lab testing, a personalised action plan, AI support and access to a dedicated care team. Instead of one blood test and a PDF of numbers you don't understand, you get an ongoing relationship with your own health data.

The company was founded by Jacob Peters, Max Marchione and Kevin Unkrich. Jacob and Max have both spoken publicly about their own long, frustrating experiences with health problems that went undiagnosed, and you can feel that in the Superpower manifesto. Superpower raised a $30 million Series A led by Forerunner, and it says it now has more than 64,000 members and has analysed over 6 million biomarkers.

Members clearly love it. The Superpower app has a 4.9 out of 5 rating from more than 1,600 ratings on the App Store, Superpower has a 4.5 out of 5 rating on Trustpilot, and you can read what members say on the Superpower reviews page.

In short, the first thing this Superpower review needs to tell you is that this isn't a weekend project. It's a well-funded company with a clear point of view: that most of us only find out about health problems when it's late, and that it doesn't have to be that way.

How does Superpower work?

Superpower breaks the process into three simple steps, and they're laid out clearly on its how it works page.

1. Build your baseline. Your first blood draw gives you a wide view of your health. You book it in the app in about 15 minutes, and the draw itself is quick. You can go to a partner lab (Quest Diagnostics in most states and Washington, DC, or BioReference Laboratories in New Jersey and New York), or choose an at-home draw for an extra fee.
2. See what matters. Your results land in a dashboard that shows what's working, what needs attention and where to focus. Superpower says results are typically ready in about a week, and you get a text when they're in.
3. Build your protocol. Kin, Superpower's AI, and the care team help you take targeted action across lifestyle, diet, supplements and, where appropriate, treatments.

And here's the bit I'd underline twice. Kin will identify and recommend which biomarkers you should retest, so you can check whether the changes you've made are working. That's the difference between finding out something and doing something about it.

What does Superpower test?

Superpower tests 100+ biomarkers in a single blood draw, so one quick appointment gives you a wide view of your health.

If you're new to all this, Superpower's own guide to biomarker testing is a brilliant place to start. The biomarkers are grouped into health areas that most of us have only ever heard about in passing, including:

• Heart and vascular health, including ApoB, Lipoprotein(a), LDL and HDL cholesterol and hs-CRP
• Metabolic health, including HbA1c for longer-term blood sugar
• Thyroid health, including TSH (Superpower explains these in its piece on thyroid health biomarkers)
• Sex hormones, including estradiol
• Energy, including cortisol, DHEA-S and IGF-1 (more in Superpower's guide to energy biomarkers)
• Nutrients, including vitamin D, vitamin B12, folate and ferritin
• Liver and kidney health, including ALT, AST, GGT, creatinine, cystatin C and eGFR (see liver health biomarkers)
• Inflammation and immune system markers (covered in immune system biomarkers)

Superpower has also written in depth about DNA health biomarkers and body composition biomarkers, if you want to go further. I read them all (of course I did), and they're some of the clearest health explainers I've come across.

On top of the core panel, Superpower offers add-on tests at member pricing, including gut health, environmental toxins and heavy metals, and the Grail Galleri multi-cancer screen. Its article on rethinking prostate cancer screening is a good example of how seriously it takes early detection.

Beyond static lab dumps: what makes Superpower different

If you've ever had a standard blood test, you'll know the drill. You wait. You get a list of numbers, a few of them flagged. Someone tells you it's "mostly fine". And then nothing happens until next time, if there is a next time.

Superpower is built to fix exactly that. The whole point is continuous biomarker tracking with clear, clinical guidance on what to do next, instead of a one-off list of results with no next steps.

All your health data in one place

Your dashboard explains each biomarker in plain English (Superpower's own promise is "no medical jargon or PDFs"). You can upload past lab results and medical records, so your history sits alongside your new results. And you can connect wearables like Oura, Whoop and Apple Health, so your sleep and activity data adds context to your bloodwork.

As someone who loves a good dashboard, this is the bit that made me sit up. Most of us have health data scattered across an old GP letter, a fitness app and a drawer somewhere. Pulling it into one view is half the battle.

Biological age and 17 health scores

Superpower gives you a biological age and 17 unique health scores, so you can see at a glance which areas of your health are strong and which need work. Then, when you retest the markers Kin recommends, you can see whether the changes you made moved the needle. For a numbers person like me, that's catnip.

A personalised protocol, not a pile of advice

This is where it gets practical. The Superpower Protocol is your action plan, built from your labs, your past records, your wearable data and your goals. It covers diet, lifestyle, supplements and retesting timelines, so you know which actions are likely to make the biggest difference.

For a busy business owner, that focus matters. You don't need forty pieces of advice. You need the top three things to do this month.

Kin, the Superpower AI health assistant

I spend a lot of my working life with AI, so I couldn't wait to see how Superpower uses it. The answer is Kin, Superpower's AI, which you can ask everyday health questions in the app.

What makes Kin different from asking a general chatbot about your cholesterol is context. Superpower says Kin draws on your lab results, your medical records, your wearable data, your protocol and your goals. And it works within clinical guardrails designed by medical professionals.

Superpower's own example in its app listing says it all. A member asks why they're so tired in the afternoon, and the AI points to their ferritin and iron results, explains why that limits the oxygen reaching their brain and muscles, and even flags that their lunchtime coffee can cut iron absorption. So instead of a generic answer about what ferritin is, you get an explanation of what your result means for you, and what your plan suggests doing about it. That's exactly the job AI should be doing in health: translating complex biomarkers into insights a normal person can act on.

And when a question goes beyond what the AI should answer, you're not left on your own. Membership includes a dedicated care team for questions, scheduling and coordinating tests. Superpower is clear (see its FAQs) that it's there to complement your own doctor, not replace them, and that it isn't for emergencies. I think that's exactly the right line to draw.

Who's behind the medical side?

Superpower's medical advisory board includes Dr Leigh Erin Connealy, Dr Alex J. Tatem, Dr Robert Lufkin and Dr Abe Malkin, and Superpower says the board has affiliations with Oxford, Harvard, Stanford and UCLA.

Founder energy: why knowing your numbers matters when you run a business

This is the part I care about most, so let me put my marketing hat down for a minute.

When you run a business, your energy is your most valuable asset. Not your website. Not your CRM. You. Your ability to think clearly at 3pm, to show up for a sales call with something left in the tank, to make good decisions instead of tired ones.

And yet so many of us run on coffee, adrenaline and the vague hope that we'll sort ourselves out "after this launch". (There's always another launch.)

Low energy, poor sleep, brain fog and a short fuse can have all sorts of causes. Some of them show up in your bloodwork. Superpower's energy category includes markers like cortisol, DHEA-S and IGF-1, alongside nutrients like ferritin and vitamin B12 and your thyroid markers, and its guide to energy biomarkers explains why each one matters. I'm not a doctor, and I'd never tell you what your numbers mean. But I do know that guessing is a terrible strategy, in business and in health.

My own health turnaround didn't come from one dramatic moment. It came from paying attention, making small changes, and checking whether they worked. That's precisely the loop Superpower is built around: test, act, retest. It's the loop I wish I'd had years ago.

If stress is the bigger issue for you right now, my guide on how to lower stress when you run your own business is a good place to start. And if you need a gentle nudge to put yourself on the to-do list, I've also shared some self care ideas for busy business owners that don't need a spare week to pull off.

Got a team? Superpower works for employers too

If you employ people, this gets even more interesting. Superpower runs a programme for employers, so you can offer the same health membership to your team. Healthy, energised people do better work, and it's a benefit people will remember. And if there's someone in your life who never looks after themselves, you can gift a Superpower membership.

How much does Superpower cost?

Superpower costs $199, and that's now its permanent price, not a limited-time offer. For that, you get 100+ biomarkers tested in a single blood draw. You can see the current Superpower offer here.

Here's what that includes:

• 100+ biomarkers tested in a single blood draw, with Kin recommending which ones to retest
• Biological age plus 17 health scores
• A personalised plan that turns results into action
• Kin, the Superpower AI, plus a dedicated care team
• Health data upload and wearable connections
• Access to add-on tests, supplements, peptides and prescriptions through the member marketplace, at member pricing

A few practical things worth knowing before you sign up:

• Superpower is available across most US states and Washington, DC, so check your state is listed on its website.
• Lab visits are included, with Quest Diagnostics in most states and Washington, DC, and BioReference Laboratories in New Jersey and New York. An at-home draw is available in most major US metros for an extra fee.
• Pricing may vary in New York and New Jersey because of state fees.
• Membership is HSA/FSA eligible, so you can pay with pre-tax dollars.
• You can cancel anytime, and your membership stays active until the end of the year you've paid for.

Superpower's headline on its homepage puts it bluntly: "What could cost $10,000 is now $199." Anyone who has paid privately for a wide panel of blood tests will know the comparison isn't far-fetched.

Superpower vs Function Health

According to Superpower's own Superpower vs Function Health comparison (updated 15 October 2026), Function Health costs $365 a year, while Superpower is $199. Superpower also includes a curated supplement marketplace with member pricing and access to prescription medications, which its comparison lists as not included with Function Health. For a busy business owner watching every dollar, that's a meaningful difference.

What do Superpower members say?

Superpower publishes some striking numbers from its own members. In a survey of 143 members, 90 days after receiving their action plan, Superpower reports that 60% said it found something their doctor had missed, 93% rated it more useful than a checkup, and 77% found something new. You can read members' stories on the Superpower reviews page.

Superpower also says that, in an analysis of more than 3,000 members over a year, 78% found an out-of-range result that standard panels miss and 62% uncovered early cardiometabolic risk factors.

Those are Superpower's figures, and every body is different. But they tell you what the product is designed to do: surface the things a quick standard check can miss, and give you a plan to deal with them early.

Who is Superpower best for?

Based on everything I've looked at for this Superpower review, it's a great fit if you:

• Can't remember your last full blood test
• Feel "fine" but not great, and want to know why
• Like data and want to track your health the way you track your business
• Want clear next steps, not just a list of numbers
• Already use a wearable and want it to mean something
• Live in one of the US states Superpower covers

It isn't the place for urgent or emergency care (that's a job for your doctor or emergency services), and it's only open to people in the states Superpower currently serves.

My Superpower review verdict

Most health products sell you a test. Superpower sells you a feedback loop.

Test 100+ biomarkers in a single draw. See them explained in plain English. Get a personalised plan. Ask Kin questions in context. Talk to the care team when you need to. Retest the markers Kin recommends and see what changed. All for less than many of us spend on software subscriptions we forgot we had.

As someone who is completely obsessed with health, I love this. For the business owner who has been putting their own health at the bottom of the list, it's a pretty compelling reason to move it up. Because the business can't run without you, and you can't run on guesswork.

If you're in the US and you've been meaning to "get checked" for longer than you'd like to admit, become a Superpower member for $199, and see what you've been missing.

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Superpower review FAQs

Is Superpower worth it?

For most busy people who haven't had a full blood panel in years, Superpower offers a lot for the price: 100+ biomarkers in a single draw, a personalised plan, AI support and a dedicated care team for $199. Kin also recommends which biomarkers to retest, so you can see whether your changes are working.

Is Superpower legit?

Yes. Superpower is a venture-backed US company that raised a $30 million Series A led by Forerunner, runs its lab draws through Quest Diagnostics and BioReference Laboratories, has a medical advisory board of practising doctors, and has a 4.9 out of 5 App Store rating from more than 1,600 ratings. You can read member stories on its reviews page.

How many biomarkers does Superpower test?

Superpower tests 100+ biomarkers in a single blood draw, with optional add-ons for gut health, toxins and multi-cancer screening. Kin, its AI, then recommends which biomarkers are worth retesting.

How much does Superpower cost?

Superpower costs $199. It's HSA/FSA eligible, so you can pay with pre-tax dollars, and you can check the latest price on the Superpower checkout page.

How long do Superpower results take?

Superpower says results are typically ready in about a week, and in 10 days or less. You get a text when your results are in your dashboard.

What is Kin in Superpower?

Kin is Superpower's AI. It uses your lab results, medical records, wearable data, protocol and goals to answer everyday health questions, within clinical guardrails designed by medical professionals. For anything beyond the AI, you can reach Superpower's care team.

Does Superpower replace my doctor?

No. Superpower says it's designed to complement your primary care doctor, not replace them, and it isn't for emergencies or immediate health issues. Its FAQs cover this in more detail.

Where is Superpower available?

Superpower is available in most US states and Washington, DC. Lab draws are with Quest Diagnostics in most states and Washington, DC, and BioReference Laboratories in New Jersey and New York, with at-home draws in most major metros for an extra fee. Check the list of states on its website before you join.

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