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Toothpaste Tubes and Christmas Cards: How to Supercharge Your Sales With Automation

Whatโ€™s your take on B2B sales automation โ€“ the best thing since loaves came in toaster-sized chunks or a complex and expensive hassle you could do without? If youโ€™ve tried sales automation and implemented it properly, Iโ€™ll wager youโ€™re in the former camp: sales automation is the best thing since sliced bread. If youโ€™ve yet to make that step however, I donโ€™t blame you for being sceptical.

The concept underpinning B2B sales automation is a simple one to grasp: set up a series of automated marketing messages, each designed to target prospects at different stages of the buying cycle, then sit back and let the magic happen. The reality? Well, it sounds like an awful lot of hard work.

Iโ€™m not going to tell you that setting up sales automation wonโ€™t involve effort on your part. (News flash: nothing worth having ever does.) What I am going to tell you however is that the benefits of automation will make all that setup time feel as effortless as swiping right on your favourite dating app. A properly focused, well-worded automation sequence wonโ€™t just pay for itself several times over โ€“ it will boost your bottom line by a percentage that no other marketing method can match. How much are we talking exactly?

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Youโ€™ll find out in a moment, because Iโ€™m a tease. You see the answer to that lies in my latest blogpost on behalf of Sparklane. In 5 Reasons Why You Should Be Using Sales Automation for B2B, youโ€™ll discover โ€“ thatโ€™s right โ€“ five reasons why you should be using automation, but thatโ€™s not all. Youโ€™ll also learn:

  • The increase in leads and conversions this move will bring you
  • The increase in revenue you can expect after adopting automation
  • How automation helps you stay relevant and adapt to changing consumer tastes
  • What automation has to do with screwing caps on toothpaste tubes

Toothpaste tubes? Thatโ€™s right, toothpaste tubes, a job, if you may recall, which was performed by Mr Bucket in Charlie and the Chocolate Factory. In my Sparklane article youโ€™ll find out exactly how that ties in with automation and youโ€™ll also learn what Christmas cards have to with B2B sales automation (clue: not a lot).

Iโ€™ll let you read the article and reach your own conclusions about sales automation, but Iโ€™ll wrap things up here by saying this: B2B automation is all about targeting prospects with the right message at the right time. Just as Alanis Morissette sang about โ€™10,000 spoons when all you need is a knifeโ€™, bombarding your leads with irrelevant messages is not going to turn them into customers. They need a knife, and that knife comes in the form of a precise marketing message thatโ€™s timely and topical. Once which cuts through the confusion and delineates the only sensible option available to them โ€“ to buy, and to buy from you no less. Thatโ€™s the power of sales automation and thatโ€™s exactly what youโ€™ll do, time and time again, if you follow the advice contained in my latest Sparklane article. Check it out and then start using its practical tips to steal a march on your competitors and turn your leads into lifelong customers.

[clickToTweet tweet=”Toothpaste Tubes & Christmas Cards: How to Supercharge Sales w/ Automation via @lilachbullock” quote=”Toothpaste Tubes & Christmas Cards: How to Supercharge Sales w/ Automation via @lilachbullock”]

Convert more, sell more, make more. Automation is awesome. Here are five reasons why you need it in your life right now.

Can you afford *not to* set up sales automation?

Personalise, optimise andโ€ฆwhat are the other three? Find out in 5 Reasons Why You Should Be Using Sales Automation for B2B.

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About Lilach Bullock


Hi, Iโ€™m Lilach, a serial entrepreneur! Iโ€™ve spent the last 2 decades starting, building, running, and selling businesses in a range of niches. Iโ€™ve also used all that knowledge to help hundreds of business owners level up and scale their businesses beyond their beliefs and expectations.

Iโ€™ve written content for authority publications like Forbes, Huffington Post, Inc, Twitter, Social Media Examiner and 100โ€™s other publications and my proudest achievement, won a Global Women Champions Award for outstanding contributions and leadership in business.

My biggest passion is sharing knowledge and actionable information with other business owners. I created this website to share my favorite tools, resources, events, tips, and tricks with entrepreneurs, solopreneurs, small business owners, and startups. Digital marketing knowledge should be accessible to all, so browse through and feel free to get in touch if you canโ€™t find what youโ€™re looking for!

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