Stan Store is a link-in-bio shop for creators who sell digital products, bookings, courses and memberships from one page. The catch, as of Oct 2026, is where the selling tools live: neither plan takes a Stan transaction fee, but email broadcasts, upsells, discount codes and payment plans are listed only on the 99-dollar Creator Pro plan.
Stan sets out its pricing in a guide on its own blog rather than a plain pricing table, so I read Stan's own pricing guide and pulled out what each plan holds. The headline is a good one for sellers, but the detail underneath changes which plan you'll end up on.
Stan's two plans and what each one holds
| Plan | Price | What's included | The limit that bites |
|---|---|---|---|
| Creator | 29 dollars a month, or 300 dollars a year | A storefront for mobile and desktop, calendar and booking tools, store and product analytics, an unlimited course builder with course analytics, recurring subscriptions, lead magnets and email collection, community features, AutoDM for Instagram | Collects emails, but the guide lists no broadcast or flow tools on this plan |
| Creator Pro | 99 dollars a month, or 948 dollars a year | Everything in Creator, plus discount codes, limited-quantity offers, upsells and order bumps, Stan Payments with Afterpay and Klarna, affiliate management, contact import, email broadcasts and flows, pixel tracking for Meta, Google, Pinterest and TikTok | The step up in monthly price is where the selling tools begin |
Prices as listed in Stan's own pricing guide, as of Oct 2026, check the vendor's page before you buy. The guide says the yearly Creator plan saves 48 dollars and the yearly Creator Pro plan saves 240 dollars, and it names no currency.
No Stan fee, but the sales tools sit on Pro
Stan's own pricing guide makes a clear promise: Stan doesn't charge transaction fees, on either plan. You'll still pay the standard Stripe or PayPal processing fee on each sale, which is the normal charge for taking card payments, but Stan itself doesn't take a slice of what you sell.
The bit to read slowly is the Creator Pro list. Email broadcasts and email flows, discount codes, limited-quantity offers, upsells and order bumps, payment plans through Stan Payments, Afterpay and Klarna, affiliate management and ad-pixel tracking are all listed under Creator Pro only. Creator gives you lead magnets and email collection, so you can build a list from day one, but the tools to email that list sit on the 99-dollar plan.
So the jump from 29 to 99 dollars isn't for nicer extras. It's the difference between a shop that collects emails and a shop that sells to them. If you plan to send a launch email, run a discount or add an order bump at checkout, plan for Creator Pro from the start rather than finding out later.
The guide puts it the same way in its own words: you upgrade to Creator Pro for dynamic pricing, payment plans, pixel tracking and unlimited emails. That's a fair summary of who needs it.
What Stan Store does day to day
- Build a storefront that works on mobile and desktop, which is the page your link in bio points to.
- Sell digital products and courses, with an unlimited course builder and course analytics on both plans.
- Take bookings through the calendar and booking tools.
- Set up recurring subscriptions and run a community for paying members.
- Collect emails with lead magnets, and answer Instagram messages automatically with Stan AutoDM.
- On Creator Pro, send email broadcasts and flows, run discount codes, and offer upsells and payment plans.
If you're working out what to put in the shop first, these digital product ideas for solopreneurs are a good starting point, and if you're starting with no following yet, I've written about selling digital products without an audience too.
Who Stan Store fits, and who'll want something else
It fits:
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- Creators who want one link-in-bio shop for digital products, bookings, courses, memberships and a community.
- Sellers who'd rather pay a flat monthly price than hand over a cut of each sale, since Stan lists no transaction fee on either plan.
- Instagram-led creators who'll use AutoDM to answer messages and collect emails.
It's a weaker fit for:
- Anyone who wants a free plan. Stan's own pricing guide lists none.
- Sellers who need email sequences, upsells or payment plans but don't want to pay 99 dollars a month.
- Shops selling physical stock, since the guide's plan lists describe digital products, bookings, courses and memberships.
Stan Store advice: pick the plan by how you'll sell
I'd decide this on one question: will you email the people who sign up? If the answer's no, and you mainly want a tidy shop with bookings and courses behind your link in bio, Creator at 29 dollars a month covers that, and you won't pay Stan a cut on top. If the answer's yes, or you want discounts, order bumps or payment plans, go straight to Creator Pro, because those tools aren't on the lower plan at all. Either way, remember the Stripe or PayPal processing fee still comes out of each sale, and check Stan's guide before you buy, as plans move.
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Frequently asked questions
Does Stan Store take a transaction fee?
No. Stan's own pricing guide says Stan doesn't charge transaction fees. You only pay the standard Stripe or PayPal processing fee.
How much is Stan Store?
As listed in Stan's own pricing guide, as of Oct 2026, Creator is 29 dollars a month or 300 dollars a year, and Creator Pro is 99 dollars a month or 948 dollars a year.
Can I send emails on the Stan Creator plan?
Creator collects emails through lead magnets, but email broadcasts and email flows are listed under Creator Pro only.
Which Stan plan has payment plans and upsells?
Creator Pro. The guide lists upsells and order bumps, discount codes, payment plans through Stan Payments, Afterpay and Klarna, and affiliate management on that plan.
