If you run a business, you should know that marketing should be one of your top priorities. Not only should you focus on marketing in general, but you should know about social media marketing. Social media marketing is taking the world by storm and you must understand how it works if you want your business to compete amongst others. The problem with social media marketing is that many people go ahead with it before finding out how to use it effectively. This normally results in some mistakes being made which could have been prevented. This is why we have put together a list of some of the most common social media marketing mistakes that you should avoid; keep reading to find out more.
Social Media Marketing Mistakes to Avoid
One of the biggest mistakes that companies make when they are using social media to market their business is responding in a bad way to negative feedback. Customers like to vent when they have a bad experience but sadly this can have a negative impact on the way that the business is viewed, regardless of whether this is true or not. If you are going to reply to the customer, you should make sure that you are presenting a positive impression of your business to other customers that might be reading. You should also take on the criticism as constructive advice and from there you’ll be able to improve your business. Make sure not to just dismiss the negative feedback or make yourself seem like you are stooping to the customer’s level. Stay level-headed and you’ll be able to avoid this social media marketing mistake.
Not Scheduling Posts
If you are posting on social media, it is likely that there is a specific time of the day that would be best for targeting your customer base. This is easy to work out using analytics and you should always take on this advice carefully. The mistake that a lot of people make however is focusing on getting the posts out at the right time manually. This can take up a lot of extra time and mean that you are unable to focus on other aspects of your marketing plan or business. The good news is that you can automate your social media posts as well as other aspects of your IT system. Using services like HootSuite for your social media or Alyka a Digital Agency in Perth who have a team available 24/7, you can free up your time and still target the audience that you would like to.
The posts that you use for your social media marketing campaigns are very important. You’ll want to make sure that all of your content is interesting and that it will get some engagement from your customers or followers. Spamming newsfeeds with promotional posts is something which turns people away from following brands and so it is important that you consider this carefully before posting anything. You should use your social media accounts to engage with your potential customers and so make sure to connect with them and reply to their messages. Constant links to buy your product or the same post over and over will not work, and you’ll only be wasting your time.
Analytics are your best friend when it comes to social media marketing. You should always make sure that you are keeping on top of how your content is performing and from this, you’ll be able to see what you should improve on. There is no point in wasting your time posting things at the wrong time and getting nothing back. This is a mistake that many people make. You should try to create different types of content and post them on separate days to ensure that you can get accurate analytics for each type of content. This way, you can know what is working and you can do it more. Make sure to check your analytics daily to get an accurate recording, especially if you are posting things regularly enough to be getting engagement from your followers.
Making mistakes when you are running a social media marketing campaign can cost you a lot of money that you could be spending on other things. Social media marketing is very important right now and you should make sure that you take advantage of this free marketing technique before it starts to fade, and the next big thing comes along. If you are able to follow our tips in this article and avoid the mistakes that we have detailed, you’ll find that your social media marketing will improve and that you’ll be able to see better results.
Make sure to automate any tasks that you need to and get your IT services managed to save you some extra time to focus on the other elements of your business!