- Custom fields per company, by plan
- Leads and deals draw from the same pool
- Checking your usage
- What happens at the cap
- Adding a custom field
- Other per-company limits worth knowing
- Keeping your field count down
- How HubSpot and Airtable approach fields
- My advice before you add another field
- Frequently asked questions
Pipedrive caps custom fields per company by plan: 30 on Lite, 100 on Growth, 300 on Premium and 500 on Ultimate. Older plans ran 30 on Essential, 100 on Advanced, 300 on Professional, 500 on Power and 1000 on Enterprise. At the limit Pipedrive deletes nothing, but it stops you adding more fields by hand.
Custom fields per company, by plan
The limit is per company, not per user or per pipeline, so every custom field anyone creates counts towards one shared total.
| Item | Limit | Applies to |
|---|---|---|
| Custom fields per company | 30 | Lite (new) / Essential (old) |
| Custom fields per company | 100 | Growth (new) / Advanced (old) |
| Custom fields per company | 300 | Premium (new) / Professional (old) |
| Custom fields per company | 500 | Ultimate (new) / Power (old) |
| Custom fields per company | 1000 | Enterprise (old plan) |
| Usage alerts | 80% and 100% | Admin users |
Pipedrive says the old plan limits have since been updated to reflect the new plan limits, so if you're on an older plan, check your own usage page rather than relying on the old numbers.
Leads and deals draw from the same pool
Leads use the same fields as deals. When you create a custom deal field, a matching field for leads is created with the same name and properties. That's convenient, because a lead's details carry straight over when it becomes a deal, but it also means you can't plan the two separately.
Checking your usage
Go to Settings > Company > Usage to see how many custom fields you've used. Admins are also notified in the app and by email at 80% and 100% of a limit, so you'll get a warning before you hit the ceiling.
What happens at the cap
The Pipedrive Knowledge Base is clear that nothing is deleted when you're over a limit. Your existing fields and their data stay exactly as they are. What changes is that you're blocked from manually adding more of whatever you've exceeded.
The obvious fix, deleting an old field to make room, comes with a warning. Deleting a custom field deletes the field and all its existing data. If a field holds anything you might need, export it first.
Adding a custom field
- Open the account menu, then Personal preferences, then Data fields.
- Choose the entity, such as deals, people or organisations.
- Click + Custom field.
- Enter a name and choose a field type. Those are the only required items.
- Save the field.
Choose the type with care: the custom field type can't be changed after creation. Some field properties also depend on your plan. A field description and important fields need Growth, while formula fields, read-only user specification and required fields need Premium.
Other per-company limits worth knowing
Custom fields aren't the only cap. On the new plans, automations are limited to 50 on Growth, 150 on Premium and 250 on Ultimate, and sequences to 5 on Growth, 25 on Premium and 50 on Ultimate. Each automation can have 10 actions per path, 10 delay steps per path, a 90 day total time limit per path, and a maximum of 7 days in any wait-for-condition step.
Keeping your field count down
- Before creating a field, search Data fields for one that already does the job.
- Use a field type with options for anything with a fixed list of answers, so one field covers what might otherwise become several.
- Review fields once a quarter and export, then remove, any nobody's filled in for months.
How HubSpot and Airtable approach fields
HubSpot lets you create custom properties, and its knowledge base documents field types such as text, dropdown and date. My comparison of HubSpot and Pipedrive goes into the wider differences.
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Airtable uses views to show, hide and rearrange fields in a table, which is a different way of handling field clutter.
My advice before you add another field
Treat custom fields as a shared allowance for the whole company, and remember leads and deals share it. Check Settings > Company > Usage before a big setup project, pick field types you won't need to change, and export before you delete. If you're outgrowing the limits, my roundup of Pipedrive alternatives covers other options.
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Frequently asked questions
How many custom fields does Pipedrive allow?
30 on Lite, 100 on Growth, 300 on Premium and 500 on Ultimate. Old plans ran 30, 100, 300, 500 and 1000.
What happens when I hit the limit?
Pipedrive keeps your data but blocks you from adding more fields by hand.
Where can I see my usage?
Under Settings > Company > Usage.
Can I change a custom field's type?
No. The type can't be changed once the field is created.
Do leads use the same custom fields as deals?
Yes. Leads use the same fields as deals.
