Asset 20 8 2
Does AI recommend your business? Run the free check →

Join 15,000 business owners, marketers and entrepreneurs. The Sunday newsletter you'll be annoyed only arrives once a week.

Article

Outlook Categories: How to Create, Assign and Rename Colour Categories

Outlook categories are colour labels you put on emails, calendar events, contacts and other items so related things are easy to spot and group. You right-click an item, select Categorize and pick a category, and you can give the same item two or three categories by doing it again.

Here's the catch. If your email account is set up in Outlook as IMAP, you can't assign categories at all. Microsoft is blunt about it: the IMAP account type doesn't support categories. If the option is missing for you, check your account type before you go hunting through settings.

What a colour category does, and what it doesn't

Outlook starts you off with default categories that have generic names such as Red Category and Blue Category. You can rename them, change their colours or create your own. The colour shows in your inbox and inside the open item.

Two things Microsoft points out that most people never notice. Other people don't see the categories you assign, so they're your private filing system, not a message to anyone. And in the newer Outlook, the colour you pick is the colour of the category text, not the background of the label when it's applied.

Where to manage categories in each version

VersionAssignRename or recolour
New Outlook for WindowsRight-click a message, or Categorize on the ribbonSettings, Accounts, Categories, then Edit
Classic OutlookRight-click a message, or Tags then CategorizeTags, Categorize, All Categories, then Rename
Outlook on the web and Outlook.comRight-click a message, or Categorize on the ribbonSettings, Accounts, Categories, then Edit

As of October 2026, Microsoft's two help pages on categories don't agree on renaming. The colour categories page shows an Edit option to rename one in new Outlook and on the web, while the use categories page says you can't rename them and should create a new one instead. If you don't see Edit, make a new category with the name you want and apply it before removing the old one.

How to assign and create categories in new Outlook

  1. Select the message or messages you want to label.
  2. Right-click and select Categorize, or select Categorize on the ribbon.
  3. Pick a category. Repeat to add a second or third.
  4. To make a new one, select Categorize, then New category.
  5. Type a name, choose a colour and select Save. It's created and applied to what you selected.

The Categorize list only shows your most recently used categories. If you can't see the one you want, select All categories or Manage categories at the bottom of the list. To remove one, clear the tick next to it. If you select several messages at once, the list only ticks the categories that are on every one of them.

How to create and rename a category in classic Outlook

  1. In any mail folder, under Tags on the ribbon, select Categorize, then All Categories.
  2. In the Color Categories box, select New.
  3. Type a name, choose a colour and, if you want, a shortcut key, then select OK.
  4. To rename one, select it in the Name list, select Rename, type the new name and select OK.

In the same box, tick a category before you select OK and Outlook applies it to whatever you've got selected in the main window. In the classic version of Outlook on the web, the route is different again: right-click a message, select Categorize, then Manage categories, where you can change a category's colour with the arrow next to it or select Delete to remove it.

Classic Outlook extras worth setting up

Classic Outlook has two time savers the newer versions don't list. The first is shortcut keys. Go to Tags, Categorize, All Categories, tick a category and choose a key from the Shortcut Key list. Select a message and press the key to apply that category, and it works on several items at once.

The second is the Quick Click category. In table views, for example with the reading pane turned off or moved under the message list, you get extra columns including Category. Set a Quick Click category through Tags, Categorize, Set Quick Click, and then one click in that column applies it.

Two more classic Outlook quirks. The first time you use one of the default categories, Outlook prompts you to rename it. And if you rename a category that's already in use, every item with it updates to the new name. If right-clicking a message only offers flag options, right-click in the blank space to the right of the sender's name instead.

Categories on calendar events

You can categorise calendar events the same way: right-click the event, select Categorize and pick one. There's a limit with recurring meetings, though. You can't put a category on a single instance of a series, only on the whole series. In classic Outlook, the Tags group sits on the Appointment or Meeting tab for calendar items.

Work with me

Want AI doing the heavy lifting in your marketing?

I build the systems that handle the boring 80 percent, so you get your week back. Done properly, with the human kept in.

Seeing everything with one category

In new Outlook and on the web, open your Category list, select Add to Favorites for the category you want, and it appears in the Favorites folder list in your inbox. That gives you a one-click view of every message with that label.

My verdict on Outlook categories

Categories are the most flexible way to tag mail in Outlook because one email can sit in two or three groups at once, which folders can't do. I'd keep the list short, name them by client or job rather than colour, and set shortcut keys in classic Outlook for the ones you use daily. If you want labels applied without lifting a finger, use rules that run as mail arrives, and for the bigger system around them, here's how I organise an Outlook inbox.

Tagging mail is a start. Getting your team to spend less time sorting and more time on the work that pays is where I help. I run AI training and workshops for teams, and help businesses with AI enablement, AI automation and GEO, which is about getting your business seen and cited in AI answers. Most of that work is with SaaS marketing teams and small businesses. Here's how we can work together.

Frequently asked questions

Why can't I assign categories in Outlook?

If you use Outlook with an IMAP account, you can't assign categories. The IMAP email account type doesn't support categories.

Can other people see my Outlook categories?

No. Other people won't see the categories you assign.

Can I give an email more than one category?

Yes. Select Categorize again and pick another category. You can assign a second or third category the same way.

Can I categorise one meeting in a recurring series?

No. You can't apply a category to an instance of an appointment or meeting series, only to the entire series.

How do I set a shortcut key for a category in classic Outlook?

Select Tags, then Categorize, then All Categories, tick the category in the Name list and choose a key from the Shortcut Key list.

Published and maintained by the Lilach Bullock team, covering marketing, AI and business growth.
Your buyers are asking AI who to use. Does it say you?

See for free whether ChatGPT, Claude, Perplexity, Gemini and Google name you, and get the plan to become the answer.

Check my AI visibility →
Sundays only

Get the Sunday newsletter.

One email a week. AI experiments, marketing tactics, and the workflows Lilach is building right now in her own business.

Subscribe free

Let’s get your marketing running on AI.

Book a free 30-minute call

We figure out what you need, where AI fits in, and what working together would look like.

Book the call →

Or take the 30-second calculator

You’ll see the hours and the money quietly leaking out of your week, and the three workflows worth building first.

Take the calculator →

Or grab the free AI resource library

Prompt packs, templates, checklists, and swipe files. The exact tools I build for paying clients. Yours, free.

Get the library →
Keep reading

More from the blog.