The advancement of technology made shopping more convenient and comfortable. Now, if you are not in the mood or don’t have the time to visit brick-and-mortar stores, you don’t have to. You can find anything you want and need online. And what are online reviews effects on buying habits because of this?
Starting with fashion items and personal care, to electronics, appliances, furniture, and even groceries, they are all available in online stores and delivered directly to your doorstep. But, in spite of the fact that everything looks so simple, as the owner of an e-commerce business, you know that things are far from being simple. Competition in this particular business niche is harsh and you need to deposit constant efforts to keep clients coming on your website.
People at Premier Pups, as a small breed puppies online store, are very aware of that.
Online Reviews Effects on Buying Habits: The biggest challenge is to make people choose you over your competition
This is, definitely, one of the biggest challenges every e-commerce business owner has. Unless you came on the market with products that can’t be found anywhere else, which is unlikely, you will have to work hard to get the attention and trust of potential prospects. But, there is a way to change the habits of buyers in your favor, without spending too many resources on the method. We are talking about the power of online reviews on buying habits. It is recommended to encourage your customers to leave reviews of the products and services you provided, as online reviews are the best marketing method your business can enjoy.
Of course, as it may be easy to tell, you will need to have good care of your customers so that their reviews are positive reviews. While negative reviews are also useful, as they show you where you need to improve your services and business, positive online reviews are gold when it comes to attracting customers.
Let’s talk a little more about negative reviews
It is not advised, especially if we’re talking about big companies with a lot of products to sell, to only have positive reviews regarding your company. The chances are, if that is the case, that the owner of the company invested quite a few money in making the bad reviews go away or…not be visible anymore. And that’s also what the customer will think. It is normal to have bad reviews for your products, and that’s actually the way the real world works.
Also, these bad, nasty, or even justified comments sometimes, can be a gold mine when it comes to ideas of improving your business. Let the customers tell you what of your services doesn’t work and both parts will be happier afterwards.
Bad reactions can also give other customers a sense of what the risks are. What’s the worse thing that could happen? Oh, the TV remote control didn’t come with batteries included for 1 of 18656 customers that bought the same product? And no other customers have had worse experiences? That’s cool, I’ll buy it. The probabilities for that to happen to me are small, and if it happens, I’ll just buy two batteries from the store.
Just how much can online reviews influence a shopper’s decision-making process?
It’s time to be fully aware that online reviews can make a person purchase a product or not, choose a particular brand to the detriment of the other, and so on. This is why customer reviews are so important; they can turn visitors into clients with ease, or chase them away. So, how powerful are these reviews? When asked, approximately 85% of the shoppers declared that online reviews are extremely important in their decision-making process. Also, 87% of them stated that they don’t hesitate to leave an online review of the products and services they purchase, sharing with others their opinions and experiences. 71% of online shoppers say that the reviews play a very important role when they want to choose a wide range of products, starting with electronics, furniture, and others as well.
The truth is that, in comparison with online stores, you can’t actually see, feel, or try the products you intend to purchase. Thus, what others have to say about them, their personal experiences during the purchasing process and with the products turn out to be highly valuable information sources.
People value online reviews more than what a salesperson has to say
Salespeople are educated and trained individuals, but, in spite of these, people will always believe that other customers have to say rather than just seek for the recommendation of salespeople. This happens both when clients are looking for a new product and when they are comparing a known product with similar products from different brands. The opinions of others are simply more credible and trustworthy because they are the sincere thoughts of people, not the well-built marketing sentences formulated by people that were trained to sell.
Even if a person does visit a brick-and-mortar store and finds a product labeled as desirable, it is very likely for that person to also check the online reviews for that particular product. In fact, about 60% of people do this, especially when visiting a retail store with the purpose of purchasing a mobile device, for example.
Online reviews are just what new brands need
Making a new brand known to the public can turn out to be a real struggle. This happens not because people are not open to trying new brands, but because they are weary and not sure what to expect. They wish to avoid the disappointment of spending money on something that won’t be up to their expectancies. Well, this is where online reviews come in and change everything. Online reviews can convince people to try a new brand much better than any other type of marketing campaign. The reasons why this is happening were just presented in the previous paragraphs.
Conclusion: What are Reviews Effects on Buying Habits?
So, whether you are looking to start a new e-commerce business or make your current business more successful, the answer you’re looking for lies in online reviews. Get them from your clients and make sure that they are positive, and watch your business thrive.
Jason Goldstein works as a Marketing Specialist for Premier Pups and Premier Pups Reviews. He takes great pride in partnering with the best-certified breeders in Ohio to offer the highest quality, cutest puppies for adoption. He looks forward to sharing his love for pets with people through the agency.