Omnisend shows four plans: Free, Standard, Pro and Custom. Free shows $0/mo, Standard and Pro show figures that move with a contact slider and are quoted for paying 3 months upfront, and Custom says Let's talk.
On the Omnisend pricing page, the figure you see depends on where a slider sits. Omnisend prices by the number of contacts, and the Standard and Pro figures change as you move the contact selector, so two stores reading the same page can see very different numbers.
Omnisend is an email and SMS marketing platform with automation, web push, forms and AI features. Here's what its pricing page shows as of Nov 2026, at the page's default setting.
Who the slider counts
The page bills for subscribers and for non-subscribers who received automated messages. Unsubscribed contacts aren't billed. That matters if your automations send to people who never formally subscribed, such as abandoned cart shoppers, because they can count toward the contact total you're charged on.
The slider runs up to 150,001+ contacts, and past 150,000 contacts the Custom plan applies. The page also says pricing in local currency is an estimate and billing is in US currency.
Omnisend plans as shown on the page
| Plan | Price as shown | Billing basis | Main limit | Who it suits |
|---|---|---|---|---|
| Free | $0/mo (as of Nov 2026) | Per month, no credit card required | 500 monthly emails; 250 contacts; 500 web push notifications | Getting started and testing out email marketing |
| Standard | $11.20/mo shown at the default 251-500 contact setting when paying 3 months upfront (total of $48.00, $33.60 today, -30%); billed monthly after 3 months (as of Nov 2026) | Figure varies with the contact-list selector; 'Pay 3 months upfront (save 30%)' option | Emails and contacts per month set by the list-size selector; unlimited web push notifications | Growing and medium-sized businesses focused on email marketing |
| Pro (Agent Pro) | $41.30/mo shown at the default 251-500 contact setting when paying 3 months upfront (total of $177.00, $123.90 today, -30%); billed monthly after 3 months (as of Nov 2026) | Figure varies with the contact-list selector; 3 months upfront option | Unlimited monthly emails; contacts per the list-size selector; unlimited web push; SMS from $0.007 per SMS (varies by country and volume) | High-volume senders aiming at adding extra power with SMS |
| Custom | Let's talk (custom pricing offer) | Custom terms | Custom contact amount; unlimited monthly emails; unlimited web push | Businesses with custom needs, large amount of contacts or email volume |
The surprise in the Standard and Pro figures
The headline Standard and Pro figures aren't the plain monthly rate. They're the 3-months-upfront figure at the default 251-500 contact setting, with a 30% discount, and the plan is billed monthly after those 3 months. So the figure on the card is an introductory one, and it applies to a small list.
The second point is SMS. It isn't part of Standard at all. SMS starts at Pro and is charged per message, from $0.007 for high-volume US sends, with the rate varying by country and volume. Global SMS credits are added to the Pro plan on top of the plan figure.
What changes across the Omnisend plans
- Free: 250 contacts, 500 monthly emails and 500 web push notifications, plus free migration, 24/7 support and the Omnisend MCP.
- Standard: emails and contacts set by the list-size selector, unlimited web push, and the Omnisend Agent with 2 tools (Forms and Chat).
- Pro (Agent Pro): unlimited monthly emails, SMS, AI powered personalisations and the Agent Pro set of 5 tools: Forms, Chat, Dynamic content, Product recommender and Personalized sending time.
- Custom: a custom contact amount, unlimited emails and web push, the 5-tool Agent Pro set and SMS at what the page calls leading rates.
The page adds that account experts are free to anyone paying at least $400 per month. If you're weighing the platform against its best-known rival, our side-by-side of Omnisend and Klaviyo sets out how they differ.
Add-ons on Standard
Two add-ons are listed for Standard: personalised content and personalised sending time, each starting from $5/month and scaling with your contact list. On Pro, both are part of the Agent Pro tool set.
Plain advice on what the Omnisend page shows
Here's what the page shows. The figure follows your contact count first, with billing on subscribers and on non-subscribers who received automated messages. The Standard and Pro figures on the cards are 3-months-upfront figures at the default 251-500 contact setting, billed monthly after those 3 months. Monthly email caps, SMS and the 5-tool Agent Pro set separate the tiers, and Custom needs a conversation, as of Nov 2026.
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Before you open it, have your real contact count to hand, including the non-subscribers your automations reach, and a rough idea of whether you'll send SMS. If you're comparing email tools for an online store, our guide to email marketing for ecommerce and our list of other ecommerce email platforms cover the field.
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Frequently asked questions
Does Omnisend have a free plan?
Yes. As shown on the page as of Nov 2026, the Free plan is $0/mo with 250 contacts, 500 monthly emails and 500 web push notifications, and no credit card required.
Is the Omnisend Standard figure the monthly rate?
Not quite. The Standard figure on the card is the 3-months-upfront figure at the default 251-500 contact setting, with a 30% discount, and the plan is billed monthly after those 3 months.
Does Omnisend Standard include SMS?
No. SMS starts at Pro and is charged per message, from $0.007 per SMS, varying by country and volume.
Who does Omnisend bill for?
The page says it bills for subscribers and for non-subscribers who received automated messages. Unsubscribed contacts aren't billed.
When does the Omnisend Custom plan apply?
Past 150,000 contacts. The slider ends at 150,001+, and Custom covers a custom contact amount with unlimited emails and web push.
