As of October 2026, NOW's flexible prices are £7.99 a month for Entertainment, £9.99 for Entertainment and HBO Max, £9.99 for Cinema and £34.99 for All Sky Sports. Saver plans with a minimum term bring Entertainment down to £4.99 a month and Sports down to £19.99.
NOW, the Sky streaming service still searched for as NOW TV, has two prices for almost everything: a flexible monthly price you can cancel any time, and a cheaper Saver price that locks you in for six or twelve months. Knowing which one you're looking at is the whole trick to NOW pricing.
NOW membership prices: flexible monthly
| Membership | Flexible monthly price |
|---|---|
| Entertainment | £7.99 a month |
| Entertainment and HBO Max | £9.99 a month |
| Cinema | £9.99 a month |
| All Sky Sports | £34.99 a month |
| Football | £30.99 a month |
| Multi-Sport | £26.99 a month |
| Sports Day | £14.99 for 24 hours |
These are NOW's own 'fully flexible' prices, listed on its FAQ. Standard memberships include ads on NOW unless you add Boost or Ultra Boost.
NOW Saver prices: cheaper, with a minimum term
| Membership | Saver price | Minimum term | Then |
|---|---|---|---|
| Entertainment | From £4.99 a month | 6 months | Up to £9.99 a month unless cancelled |
| Entertainment and HBO Max | From £6.99 a month | 6 months | Up to £9.99 a month unless cancelled |
| Cinema | From £6.99 a month | 6 months | Up to £9.99 a month unless cancelled |
| Sports | From £19.99 a month | 12 months | Up to £34.99 a month unless cancelled |
The current Entertainment offer on NOW's home page is £4.99 a month on a 6 month Entertainment Saver plan, against £7.99 on the flexible plan. After the 6 month minimum term, NOW says the membership auto renews at £7.99 a month unless you cancel, and you can cancel any time effective at the end of the minimum term.
The catch with Saver plans
Saver plans only work out cheaper if you'd have kept the membership for the whole minimum term anyway. If you sign up to Sports Saver for one season, remember it's a 12 month term. If you want one big match, a Sports Day membership at £14.99 for 24 hours may cost less than a month. And when any Saver term ends, the price rises to the standard rate unless you cancel or switch.
What each NOW membership includes
- Entertainment: Sky Originals, exclusive US shows and the biggest returning series from HBO.
- Entertainment and HBO Max: everything in Entertainment, plus every series from HBO Max Basic with Ads.
- Cinema: NOW says more of the latest blockbusters than anywhere else, and hundreds of films.
- Sports: Sky Sports on NOW, with All Sky Sports, Football, Multi-Sport and day memberships to choose from.
Boost and Ultra Boost
Boost and Ultra Boost are add-ons you can upgrade to on Entertainment, Cinema or Sports month memberships. Boost gives you ad free streaming, Full HD and Dolby Digital 5.1 on 2 devices at once. Ultra Boost adds 4K Ultra HD and Dolby Atmos on 3 devices at once. NOW notes that ad free excludes live channels and trailers, and neither add-on removes ads from live sports and channels.
Which NOW membership costs least for what you watch
| If you mainly watch | Cheapest route on NOW's prices |
|---|---|
| Sky dramas and HBO's returning series | Entertainment Saver from £4.99 a month for 6 months |
| Every HBO Max series | Entertainment and HBO Max Saver from £6.99 a month |
| Films | Cinema Saver from £6.99 a month |
| A whole sports season | Sports Saver from £19.99 a month for 12 months |
| Football for a month or two | Football at £30.99 a month flexible |
| One big match or race | Sports Day at £14.99 for 24 hours |
The pattern is simple: the longer you'll commit, the cheaper NOW gets, and the shorter your need, the more you'll pay per day. Sports is where the gap is widest, so it's worth planning around the fixtures you care about rather than leaving a flexible membership running between them.
Watching NOW
You can watch NOW on more than 60 devices, online at NOWTV.com, or in the app on the go. If you're paying through a third party, such as Vodafone, Apple or EE, NOW says some offers, including the month ad free, aren't available to you.
Do you need a TV Licence for NOW?
If you watch live channels on NOW, including live Sky Sports, you're watching TV as it's broadcast, and GOV.UK's TV Licence rules apply to live TV on any channel or service. If you only watch on demand, GOV.UK says services like All 4 and Amazon Prime Video don't need a licence, though BBC iPlayer always does. If you're comparing NOW with other streaming services on price, see what Netflix costs and the Disney+ price.
The verdict
NOW is good value on a Saver plan if you'll keep it for the term, and expensive on flexible Sports. My advice: take Entertainment on the £4.99 Saver if you'll watch for six months, put the renewal date in your calendar, and buy Sports only when there's a run of games you care about, using a day membership for one off matches.
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Frequently asked questions
How much is NOW TV a month?
As of October 2026, NOW's flexible prices are £7.99 a month for Entertainment, £9.99 for Entertainment and HBO Max, £9.99 for Cinema and £34.99 for All Sky Sports.
How much is NOW Sports?
NOW All Sky Sports is £34.99 a month flexible, or from £19.99 a month on a 12 month Saver plan. Football is £30.99, Multi-Sport £26.99 and a Sports Day membership £14.99 for 24 hours.
What is the NOW Entertainment Saver plan?
It's a 6 month minimum term plan, currently £4.99 a month. After the term, NOW says it auto renews at £7.99 a month unless cancelled.
Does NOW have adverts?
Yes. Standard memberships include ads on NOW unless you add Boost or Ultra Boost, and those add-ons don't remove ads from live sports and channels.
Is HBO Max on NOW?
Yes. The NOW Entertainment and HBO Max membership includes every series from HBO Max Basic with Ads, from £6.99 a month on a Saver plan or £9.99 flexible.
How many devices can I watch NOW on at once?
With Boost, you can stream on 2 devices at once; with Ultra Boost, on 3 devices at once.
What happens when a NOW Saver plan ends?
NOW says Saver plans move to up to £9.99 a month for Entertainment, Entertainment and HBO Max and Cinema, and up to £34.99 a month for Sports, unless you cancel.
Can I cancel NOW any time?
On flexible memberships, yes. On Saver plans, you can cancel any time, effective at the end of the minimum term.
