Asset 20 8 2
Does AI recommend your business? Run the free check →

Join 15,000 business owners, marketers and entrepreneurs. The Sunday newsletter you'll be annoyed only arrives once a week.

Article

folk CRM Alternatives (2026): 9 Relationship and Sales CRMs

The main alternatives for managing contacts and relationships without a heavy sales system split into two ends: personal relationship CRMs that remember people, dates and follow-ups, and lighter sales CRMs built around deals and pipelines, with a few capture and reminder apps in between. Decide which end you need before you compare features.

"A CRM, but nobody is a lead." That's how one tool on this list describes itself, and it sums up why plenty of people look past folk. Its pitch has moved from a light contact manager towards one platform for the whole sales motion, from prospecting to closing.

That's great if you want more pipeline. It's less great if you liked it for remembering people. The nine tools below are in no particular order and split by that difference, because it's the one that decides whether you'll enjoy the switch.

Relationship memory or sales pipeline: pick your end

The tools here split cleanly, and their own pages say so. Dex says it's built for people, not sales pipeline. Monica calls itself a CRM where nobody is a lead. At the other end, Twenty, Breakcold, NetHunt CRM, Teamgate and Capsule are all built around deals and pipelines, each in its own style.

So think about why you're leaving. If the product you're moving off got heavier than you wanted, with more sales features than you'll ever use, pick from the relationship end. If you're leaving because it didn't go deep enough on pipeline, pick from the sales end. Choosing from the wrong end is how a CRM switch goes wrong: you end up with either a lovely address book that can't track a deal, or a sales machine nobody on the team wants to open.

Within the sales end, the differences are about channel and team. One is open source and suits teams with a developer who'd like to build a custom CRM. One lives inside Google Workspace. One is built for selling over LinkedIn, WhatsApp and Telegram. One adds a dialer and sales leaderboards. One keeps things simple, with a long list of integrations.

All nine at a glance

ToolKind of CRMGood for
BreakcoldSocial-selling CRMSelling over email, calls, LinkedIn, Telegram and WhatsApp
CapsuleSimple contact and sales CRMSimple contacts and sales with a long list of integrations
CovveContact and lead capture appScanning cards, badges and QR codes into a CRM
DexPersonal CRM, reminders and notesReminders, notes and timelines for the people you know
MeshRelationship CRM across devicesReconnect reminders and news about your contacts
MonicaOpen-source personal CRM, self-hostedRemembering life events and conversations, privately
NetHunt CRMGmail-based sales CRMEmails, calls and deals together inside Google Workspace
TeamgateSales CRM with dialerA quick-to-set-up sales CRM with a dialer
TwentyOpen-source custom CRMTechnical teams building a CRM of their own

The nine CRMs, one line each

Alphabetical, in no particular order.

Breakcold

Best for: Salespeople who sell through LinkedIn, WhatsApp and Telegram as well as email and calls, wanting those messages inside an AI-native CRM with MCP for Claude.

Capsule

Best for: Small businesses that want a simple CRM for contacts, sales and relationships, connected to tools such as Zapier, Slack, Google, Microsoft, Xero and Shopify.

Covve

Best for: Event-goers who want to scan business cards, badges and LinkedIn QR codes, add voice notes and send contacts to a CRM; a capture app, not a full CRM.

Dex

Best for: Freelancers and founders who want relationships in one place, with reminders, notes, timelines and follow-ups, pulling in LinkedIn and email (vendor claim).

Mesh

Best for: Networkers who want a Rolodex across phone, desktop and web that prompts them to reconnect and shares career moves and news about contacts.

Monica

Best for: People happy to self-host a private, open-source personal CRM for life events, dates and past conversations; the page says hosted sign-ups are closed for now.

NetHunt CRM

Best for: Teams that live in Google Workspace and want emails, messages, calls and deal history together, with an option to connect AI assistants to records (vendor claim).

Teamgate

Best for: Sales-led teams that want a CRM with no feature clutter, quick set-up, a built-in dialer, lead prioritisation and sales leaderboards (vendor wording).

Twenty

Best for: Technical teams with a developer who want open-source, modular building blocks for a custom CRM they can self-host.

Capture and reminder apps in between

Mesh sits between the two ends. It's a Rolodex and CRM across phone, desktop and web that prompts you to reconnect and shows career moves and news about the people you know. Covve is narrower still: a capture app that scans business cards, event badges and LinkedIn QR codes and sends the contacts to a CRM, rather than a full CRM itself.

Work with me

Want AI doing the heavy lifting in your marketing?

I build the systems that handle the boring 80 percent, so you get your week back. Done properly, with the human kept in.

These suit people whose problem isn't a pipeline at all. It's remembering who they met, where, and when to get back in touch. Paired with a light sales CRM, a capture app can also save a lot of typing after an event.

My advice for freelancers and small teams

If you're a freelancer or founder whose business runs on relationships, start at the relationship end and add a capture app if you go to a lot of events. If you're a small sales team that needs to see every deal and its next step, start at the sales end and pick the one that matches the channels you sell on. If you've a developer and very particular needs, the open-source route lets you build exactly what you want, in exchange for their time.

Before you choose, bring a real week of contacts and follow-ups into your top two and use them for that week. My roundup of Attio alternatives covers more sales-leaning CRMs, and my guide to free CRM software is worth a look if you're keeping things lean.

Moving your contacts out cleanly

Export everything before you cancel anything: contacts, companies, notes, tags and any custom fields, usually as a spreadsheet file. Open it and check the notes came with it, because notes are where the relationship history lives and they're the part that most often goes missing.

Tidy the file before you import it. Merge duplicates, decide which fields you need, and map each column to a field in the new tool. Import a small batch first, check it looks right, then bring the rest across. Keep the export somewhere safe for a few months in case you need to look something up.

Personal data rules vary by country, so check what applies to you with your data protection regulator before you move customer details between tools.

Do you make a CRM or contact management tool? Tool makers can ask to be considered for a featured place on this list.

Want your tool on this list? Featured spots and reviews here are paid partnerships. Here's how to partner with me.

Frequently asked questions

What is a personal CRM?

A personal CRM helps you remember the people you know: when you last spoke, what you talked about, birthdays and when to get back in touch. It's built for relationships, not sales deals.

What's the difference between a relationship CRM and a sales CRM?

A relationship CRM focuses on people, notes and reminders. A sales CRM is organised around deals moving through the stages of a pipeline, with tasks and reports for a sales team.

Can I import my contacts from one CRM to another?

Usually, yes. Most CRMs export contacts as a spreadsheet file and import them the same way. Notes, files and custom fields can take more work, so check them after the import.

Is an open-source CRM a good choice for a small business?

It can be, if someone can set it up and look after it. Self-hosting gives you control of your data, but updates, backups and security become your job.

Do I need a CRM if I'm a freelancer?

Not always, but it helps once you're juggling more than a handful of clients and leads. Even a simple personal CRM stops follow-ups falling through the cracks.

Can a CRM work inside Gmail?

Some can. A few CRMs run inside Google Workspace or connect to your email, so contacts and conversations sit next to your inbox.

Published and maintained by the Lilach Bullock team, covering marketing, AI and business growth.
Your buyers are asking AI who to use. Does it say you?

See for free whether ChatGPT, Claude, Perplexity, Gemini and Google name you, and get the plan to become the answer.

Check my AI visibility →
Sundays only

Get the Sunday newsletter.

One email a week. AI experiments, marketing tactics, and the workflows Lilach is building right now in her own business.

Subscribe free

Let’s get your marketing running on AI.

Book a free 30-minute call

We figure out what you need, where AI fits in, and what working together would look like.

Book the call →

Or take the 30-second calculator

You’ll see the hours and the money quietly leaking out of your week, and the three workflows worth building first.

Take the calculator →

Or grab the free AI resource library

Prompt packs, templates, checklists, and swipe files. The exact tools I build for paying clients. Yours, free.

Get the library →
Keep reading

More from the blog.