Etsy recommends listing photos at least 2000 pixels in width and height, and your first listing photo must be at least 635 pixels each way to avoid showing up lower in searches. Keep files under 1MB so they finish uploading.
Here's the verdict before anything else. Shoot or export your listing photos at 2000 pixels or more on both sides, make sure the first photo is never below 635 pixels, and keep the file under 1MB. Those three numbers come straight from Etsy's help centre, as of Nov 2026, and they cover most of what sellers get wrong.
Everything else on this page is the detail: banner sizes, logos, profile photos and a checklist to run before you upload. If you sell from a phone, the 1MB point matters even more, because a slow mobile connection is exactly where Etsy says large files may stall.
The three numbers that decide your listing photos
First, 2000 pixels. Etsy recommends your listing photos have a width and height of at least 2000 pixels. That gives shoppers enough detail to zoom in on texture, stitching or print quality, which is often what closes the sale.
Second, 635 pixels. This is the floor for your first listing photo. Etsy says it should be at least 635 pixels wide and tall to avoid showing up lower in searches. That's the catch most sellers miss: a small lead photo doesn't just look worse, it can cost you visibility before anyone sees it.
Third, 1MB. Etsy says images larger than 1MB in file size may not finish uploading, especially on a slower connection. So you want big dimensions and a small file at the same time, which means compressing sensibly rather than shrinking the picture.
Etsy size specs for every image slot
| Image | Etsy's size guidance |
|---|---|
| Listing photos | At least 2000 pixels wide and tall (recommended) |
| First listing photo | At least 635 pixels wide and tall |
| Logo | 500 x 500px recommended |
| Profile photo | 400 x 400px recommended |
| Team logo | 170 x 100px recommended |
| Order receipt banner | 760 x 100px minimum |
| Mini shop banner | 1200 x 160px minimum, 1600 x 213px recommended |
| Big shop banner | 1200 x 300px minimum, 1600 x 400px recommended |
| Carousel banner | 1200 x 300px recommended |
| Collage banner, 2 images | 600 x 300px minimum |
| Collage banner, 3 images | 400 x 300px minimum |
Notice the difference between minimum and recommended. A minimum is the smallest Etsy will take. A recommended size is what looks good. Where Etsy gives both, aim for the recommended figure.
Why banners trip people up
Banners are wide and short, so they crop badly if you design them like a normal photo. A mini shop banner at 1600 x 213px is roughly a thin strip. Put your shop name and one clear image in the middle, and keep anything important away from the edges.
Collage banners change with the number of images. Etsy lists a 600 x 300px minimum for two images and 400 x 300px for three. Pick your layout first, then size each picture to match. Carousel banners are simpler: Etsy recommends 1200 x 300px, the same as the big banner minimum, so one wide design can often serve both if you keep the key detail in the centre.
If you're weighing up whether to stay on Etsy or run your own store, the image work carries over either way; here's a straight comparison of Etsy and Shopify for small sellers.
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Pre-upload checklist
- Is every listing photo at least 2000 pixels on both sides?
- Is the first photo, the one shown in search, at least 635 pixels wide and tall?
- Is each file under 1MB, so it finishes uploading?
- Is your logo 500 x 500px and your profile photo 400 x 400px?
- Is your shop banner at or above the minimum, ideally at the recommended size?
- Have you checked the banner on a phone screen so nothing important is cut off?
- Does the first photo show the product clearly, with nothing distracting around it?
Run that list once per listing and you'll avoid the most common upload headaches. If writing the listing text is the slow part, these ChatGPT prompts for Etsy listings can speed it up.
What Etsy's image page doesn't say
Etsy's help page gives sizes and the 1MB upload warning. It doesn't set out a full list of accepted file formats alongside those sizes, so check the upload screen itself if you're unsure about a format.
My verdict
Don't overthink it. Work at 2000 pixels or more, compress to under 1MB, and give your first photo extra care because it carries your search visibility. Banners and logos are a one-time job: size them once against the table above and you won't need to touch them again until you rebrand.
Quick answers
What size should Etsy listing photos be?
Etsy recommends listing photos with a width and height of at least 2000 pixels. The first photo should be at least 635 pixels each way.
What is the maximum file size for Etsy photos?
Etsy says images larger than 1MB may not finish uploading, especially on a slower connection.
What size is an Etsy shop banner?
A big shop banner needs at least 1200 x 300px, with 1600 x 400px recommended. A mini banner needs at least 1200 x 160px, with 1600 x 213px recommended.
What size is an Etsy logo?
Etsy recommends 500 x 500px for a shop logo and 400 x 400px for a profile photo.
