Etsy Alternatives (2026): 10 Places to Sell Compared

Etsy has been the default home for handmade, vintage and digital products for a long time, and for good reason: shoppers already go there looking for exactly that. But plenty of sellers want more than one place to sell. Some feel lost among thousands of similar listings, some want more control over their brand and customer list, and some simply don't want every sale to depend on one site's rules.

I've gathered ten places to sell in no particular order, listed alphabetically. They range from craft selling sites with built-in shoppers to online shop builders where you bring your own audience. I've deliberately included smaller, independent options next to the big names, because a niche site can suit a maker far better than a giant one. Everything here comes from each site's own pages and directory listings. If you're new to selling online, my guide on how to sell on Etsy is still useful background, as most of the same habits apply everywhere.

Etsy alternatives compared at a glance

In the free plan column, Yes means you can open a shop or list items without a monthly plan, according to each site's own pages. Listing fees, commission or payment processing charges may still apply, so read the seller terms before you list.

Tool	Kind of site	Good for	Free plan
Amazon Handmade	Maker-only store	Approved artisans reaching a very large shopper base	No
Big Cartel	Online shop builder	Simple shops for artists and makers	Yes
eBay	Selling site	Vintage, preloved and one-off items	Yes
Folksy	Craft selling site	UK makers selling handmade and designed goods	Yes
Gumroad	Digital product store	Digital downloads, guides and online classes	Yes
Ko-fi	Creator page and shop	Supporters, commissions and small shop sales	Yes
Not On The High Street	Curated selling site	Curated gifts from small creative brands	No
Payhip	Online shop builder	Digital products, courses and physical items	Yes
Sellfy	Online shop builder	Digital, physical and print-on-demand products	Trial only
Storenvy	Selling site	Independent labels, artists and makers	Yes

Ten places to sell instead of, or as well as, Etsy

Amazon Handmade

Best for: Established makers who can pass the application and want their handmade goods in front of a huge audience.

Big Cartel

Best for: Artists and makers who want their own small shop with a clean look and very little setup.

eBay

Best for: Sellers of vintage, collectables and one-off pieces who want a familiar site with free listings for private sellers.

Folksy

Best for: UK-based makers of handmade or original designs who want a craft community without a monthly plan.

Gumroad

Best for: Designers, writers and teachers selling digital downloads who want no monthly plan.

Ko-fi

Best for: Illustrators and creators who already have fans and want tips, commissions and sales on one page.

Not On The High Street

Best for: Gift and homeware brands with strong product photos who are ready for a curated, application-only site.

Payhip

Best for: Creators selling downloads, courses or memberships, with the option to add physical products later.

Sellfy

Best for: Creators who want one shop for downloads, physical goods and print-on-demand merch without holding stock.

Storenvy

Best for: Indie labels and makers who want a free store on a site built around independent brands.

Selling site or your own shop: which Etsy alternative suits you

Every option on this list falls into one of two camps, and the right one depends on where your buyers come from.

• Selling sites bring shoppers to you. You list your items alongside other sellers and the site handles search, checkout and much of the trust. You'll usually give up a share of each sale and some control over how your shop looks.
• Online shop builders give you your own shop. You control the branding, the customer list and the experience, but you'll need to bring the visitors yourself through social media, email or search.
• Many makers use both: a selling site for discovery, and their own shop for repeat customers and bigger orders.

How to choose a place to sell your handmade, vintage or digital products

• What you sell: some sites only accept handmade or original designs, some are built for vintage, and some focus on digital downloads.
• Where your buyers live: a UK craft site may suit a UK maker better than a global one, and the reverse is also true.
• Seller fees and commission: read the seller terms carefully, including listing fees, commission and payment processing.
• Application rules: curated sites review your work before you can sell, so prepare strong photos and a short story about your brand.
• Customer details: check whether you can see buyers' email addresses and invite them back later.
• Delivery and digital files: make sure the site handles postage options or automatic download delivery for what you sell.
• Payouts: look at how and when sales reach your bank account.

Questions to ask before you move your Etsy shop

• Will I close my Etsy shop, or run a second channel alongside it while I see what works?
• Can I copy my listings across, or will I need to rewrite every description and upload photos again?
• How will people find my new shop in the first few weeks?
• Do my products fit the site's rules on handmade, vintage or resale?
• Who handles sales tax on digital downloads, and is that me?
• If the site changes its terms, how easily could I move again?

If you sell downloads, my guide to the best platform to sell digital products goes further, and how to select an ecommerce platform for a small business helps if you're ready to build your own shop.

Mistakes makers make when leaving Etsy

• Closing a working shop before the new one has any visitors. It's usually safer to run both for a while.
• Copying listings word for word without checking how search works on the new site.
• Opening shops on five sites at once and struggling to keep stock levels in step.
• Forgetting to tell existing customers where to find you next.
• Using different product photos and names everywhere, so your brand doesn't feel consistent.
• Ignoring the seller rules on what counts as handmade, which can get listings removed.

Why a smaller Etsy alternative can be a smart move for makers

Smaller craft selling platforms often have a closer community and fewer competing listings, so a good shop can stand a better chance of being noticed. Independent shop builders also tend to be simple to set up and friendly to one-person businesses.

The trade-off is reach. A small site has fewer shoppers, and an online shop builder has none until you bring them. Before you commit, check the site is still active with recent listings, read what other sellers say about support and payouts, and start with a handful of your best products rather than your whole range.

Do you make a place for makers or creators to sell? Tool makers can ask to be considered for a featured place on this list.

Final checks before you choose where to sell next

Pick one new place to sell and give it a fair trial with your strongest products and best photos. Keep your existing shop running while you learn what sells where, and tell your customers about the new option in your social posts and emails. After a few months, look at which channel brings in the orders you want and focus your energy there.

Frequently asked questions

Why do sellers look for Etsy alternatives?

Common reasons include wanting less competition from similar listings, more control over branding and customer details, a site closer to their local buyers, or simply not wanting their whole income to rely on one site.

Can I sell on Etsy and another site at the same time?

Yes, many makers do. Running a second channel alongside your existing shop lets you test demand without losing sales. Keep a close eye on stock so you don't sell the same item twice.

What's the difference between a selling site and an online shop builder?

A selling site lists your products alongside other sellers and brings shoppers to you. An online shop builder gives you your own branded shop, but you need to bring the visitors yourself.

Where can I sell handmade products in the UK?

There are UK-focused craft selling sites as well as global ones, and some curated gift sites accept small UK brands by application. Check each site's rules on handmade items and who can sell.

Is it worth opening my own online shop?

It can be, especially if you already have followers or an email list, because you control the branding and customer relationship. Many sellers keep a selling site for discovery and their own shop for repeat buyers.