As of October 2026, Constant Contact starts at $10.20 a month for Lite, $29.75 a month for Standard and $68 a month for Premium, all billed annually. Those are starting prices: your real price depends on how many contacts you have.
Constant Contact prices by plan and by list size, so two businesses on the same plan can pay very different amounts. The starting prices are the floor for the smallest list. Here's what each plan costs, what changes your bill, and the overage rule most people only discover after a big send.
Constant Contact plans and starting prices
| Plan | Starting price | Users | Monthly email sends |
|---|---|---|---|
| Lite | $10.20 a month, billed annually | 1 user | 10 times your number of contacts |
| Standard | $29.75 a month, billed annually | 3 users | 12 times your number of contacts |
| Premium | $68 a month, billed annually | Unlimited users | 24 times your number of contacts |
| Multi-Account | Talk to sales | Teams needing 5+ accounts | Custom |
Constant Contact's note under the prices says plan price is based on number of contacts and email sends, and overage fees may apply. There's also a monthly billing toggle; prepaying for 12 months is the cheaper way to buy.
The overage rule
This is the line worth reading twice. Each plan has a monthly send limit tied to your contact count: 10 times your contacts on Lite, 12 times on Standard and 24 times on Premium. Constant Contact's FAQ says that if you go over, nothing stops and your emails still go out, but additional sends are billed at $0.002 for every send over the maximum. That's small per email, but it adds up for a business that emails a large list several times a week on Lite.
What each plan includes
| Feature | Lite | Standard | Premium |
|---|---|---|---|
| Drag and drop editor, AI copy generator, templates | Yes | Yes | Yes, plus dynamic content |
| Email scheduling and subject line A/B testing | No | Yes | Yes |
| Automation templates | 1 | 3, plus AI campaign builder and resend to non-openers | Unlimited, plus custom and ecommerce automations |
| Custom segments | 1 | 10 | Unlimited |
| Reporting | Basic | Advanced, with opens and clicks | Advanced |
| Ads tools | Social media ads manager | Social media ads manager | Adds Facebook lookalike targeting, Google Ads manager and SEO recommendations |
| Onboarding and support | Live 1:1 onboarding, live phone and chat | Same as Lite | Priority onboarding and a dedicated support team |
Every plan includes events, selling products and taking payments, and 300 integrations including Google, Microsoft, Canva, Zapier and Shopify.
SMS marketing costs
SMS is priced separately for US customers. Premium plans include 500 messages a month. Lite and Standard customers can add SMS starting at $10 a month for 1 to 500 messages.
Discounts and the refund guarantee
- Prepay for 12 months and Constant Contact says you save up to fifteen percent.
- Nonprofits that prepay can save up to thirty percent, according to the pricing page.
- There's a 30 day guarantee: you can cancel and get a full refund within 30 days of signing up, subject to the terms.
That refund window is the safety net. If you're switching from another tool, use the first month to import your list, rebuild your main template and send a couple of campaigns before the 30 days are up.
Why your price may be higher than the headline
The starting prices assume a small list. Constant Contact's FAQ is clear that your exact price depends on the number of contacts on your list, and the page links to a table of pricing tiers. In practice, a business with a few thousand contacts will pay more than the figures above on every plan. The upside, as the FAQ puts it, is that you only pay for the audience you have, so it pays to clean out unengaged contacts before you move up a tier.
How to choose a Constant Contact plan
- Count your contacts first, because that sets your real price on every plan.
- Count how often you email: if you send more than 10 times your list size a month, Lite's limit will trigger overage charges.
- Choose Standard if you need more than one user, scheduling, A/B testing or more than one automation.
- Choose Premium for unlimited users, segments and automations, or the Google Ads tools.
- Prepay annually once you're sure, and use the 30 day guarantee to test first.
If you're comparing tools, read Constant Contact vs Mailchimp or browse these Constant Contact alternatives before you commit.
My verdict
Standard is the plan I'd point most small businesses to: three users, scheduling, A/B testing and the resend to non-openers feature are what turn a newsletter into a sales tool, and it's still modest on a small list. Lite is fine if you send one newsletter a month. Whatever you pick, price it on your actual contact count, keep an eye on the send limit, and lean on that 30 day refund window while you test.
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Frequently asked questions
How much does Constant Contact cost?
As of October 2026, Constant Contact starts at $10.20 a month for Lite, $29.75 a month for Standard and $68 a month for Premium, billed annually. Your price rises with your number of contacts.
What happens if I go over my Constant Contact send limit?
Constant Contact says your emails still go out, but additional sends are billed at $0.002 for every send over the maximum.
How many users does each Constant Contact plan include?
Lite includes 1 user, Standard 3 users and Premium unlimited users.
Does Constant Contact offer refunds?
Yes. Constant Contact offers a 30 day guarantee: you can cancel and get a full refund within 30 days of signing up, subject to its terms.
Is there a Constant Contact nonprofit discount?
Constant Contact says nonprofits that prepay can save up to thirty percent, compared with up to fifteen percent for other prepaying customers.
How many automations does Constant Contact Standard include?
Standard includes 3 automation templates, the AI campaign builder and automatic resend to non-openers. Lite includes 1 template and Premium unlimited templates and custom automations.
Does Constant Contact charge by contacts?
Yes. Constant Contact says your price is based on the plan you choose and how many contacts you have, and every plan has a monthly send limit tied to your contact count.
How much is SMS on Constant Contact?
Premium includes 500 SMS messages a month for US customers. Lite and Standard customers can add SMS from $10 a month for 1 to 500 messages.
