- What the connection gives a small store
- Installing MailerLite Email Automation
- Check the developer name before you click Add app
- Setting up the first automations
- What the app doesn't promise
- Growing the list from the store
- Zapier and n8n for custom flows
- My advice for MailerLite on Shopify
- Frequently asked questions
To connect MailerLite to Shopify, use MailerLite's own Shopify app. Find MailerLite Email Automation in the Shopify app store, add and install it, then connect and authorise your MailerLite account. It syncs customers and order data and supports abandoned cart emails. For custom flows, Zapier and n8n also connect the two.
What the connection gives a small store
MailerLite's integration page sets out what you get once the store's connected. It's a one-way picture: Shopify data flowing into MailerLite so your emails can use it.
| Feature | What it does |
|---|---|
| Customer and subscriber sync | Shopify customers and newsletter subscribers sync to your MailerLite account |
| Order data | Stores email address, name and order information from Shopify |
| Automatic segments | Builds segments in a subscriber group, such as first-time customers, customers with 0 purchases, repeat customers and high-spending customers |
| Product import | Pulls product images, links and text into the drag and drop newsletter builder |
| Automations | Emails triggered by recent purchases, and abandoned cart emails |
| Revenue tracking | Shows how your emails affect sales |
| List growth | Pop-ups and landing pages to grow your subscriber list |
The automatic segments are the part I'd point a new store owner to first. You don't have to build a repeat-customer segment by hand; it's there once the data syncs.
Installing MailerLite Email Automation
- In your Shopify admin, go to the Apps page and click Visit Shopify app store.
- Search for MailerLite Email Automation and check the app was developed by MailerLite.
- Click Add app. You're returned to your Shopify admin.
- Click Install app.
- Press the Connect button and, when asked, authorise your MailerLite account.
- Open MailerLite and set up the synced customers, segments and abandoned cart automation you want.
Check the developer name before you click Add app
MailerLite's own page on its Shopify integration says to confirm the app you add was developed by MailerLite. Look-alike apps exist in any big app store, and installing the wrong one means handing your customer data to someone else. The official app's name is MailerLite Email Automation; if the developer line doesn't say MailerLite, don't install it.
Setting up the first automations
Once the data's in, two automations do most of the work for a small store. An abandoned cart email catches people who got as far as the basket and stopped. A post-purchase email, triggered by a recent purchase, thanks the customer and can point them to a related product, which you can pull straight from Shopify into the newsletter builder.
Pair those with the automatic segments. A repeat-customer segment is a natural audience for early access to new products, and the customers with 0 purchases segment is where a gentle first-order nudge belongs.
What the app doesn't promise
MailerLite's page describes Shopify customers, subscribers and orders flowing into MailerLite. It doesn't describe data flowing back the other way, so don't plan on MailerLite updating customer records in Shopify. If you need that, it's a job for a connector, and worth checking with MailerLite before you build around it.
Growing the list from the store
The sync only helps if people join the list in the first place. MailerLite's pop-ups and landing pages are the tools for that. A simple pop-up offering early access or a first-order welcome on your product pages gives you subscribers who've already shown an interest in what you sell, and once they buy, the automatic segments sort them for you.
Zapier and n8n for custom flows
If you need something the app doesn't do, Zapier lists Shopify to MailerLite templates such as adding new Shopify customers to a MailerLite group as subscribers, adding new Shopify orders to subscriber groups and adding abandoned carts to MailerLite subscriber groups. Those templates are marked Premium on Zapier's page, so the connector route may need a higher Zapier plan. n8n has a dedicated MailerLite and Shopify integration page; you create a new workflow in the Workflows tab and add a trigger as the starting point. My n8n versus Zapier comparison helps you choose between them.
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My advice for MailerLite on Shopify
Use the official app, and check the developer is MailerLite before you install. Let the customer sync run, then switch on an abandoned cart email and a post-purchase email before anything else. Use the automatic segments rather than building your own, and only reach for Zapier or n8n when the app can't do the job. If you're still deciding on an email platform, see my MailerLite and Mailchimp comparison.
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Frequently asked questions
Does MailerLite integrate with Shopify?
Yes, through the MailerLite Email Automation app in the Shopify app store.
What data syncs?
Customers, newsletter subscribers and order information such as email address and name.
Can I send abandoned cart emails?
Yes, the integration supports abandoned cart emails.
Can I import products into newsletters?
Yes. Product images, links and text can be imported into the drag and drop newsletter builder.
Can I connect with Zapier instead?
Yes. Zapier has Shopify and MailerLite templates, for example adding new customers to a MailerLite group.
