- Check your data region first
- Connecting the two accounts
- Intercom triggers, actions and searches
- Closed conversation Zaps that never fire
- Zaps Intercom suggests
- Building a lead Zap, step by step
- When data doesn't look right
- n8n and native integrations
- My take on Intercom and Zapier
- Frequently asked questions
Connect Intercom to Zapier by adding Intercom as an app in a Zap, making sure you're logged in to Intercom, and clicking Connect to give Zapier permission. Then pick an Intercom trigger, such as New user or New conversation, and pair it with an action in another app. EU and Australia workspaces need a regional sign-in link.
Check your data region first
Most Intercom-to-Zapier setups take a couple of minutes. The one that fails is usually a workspace hosted outside the US. If your Data Hosting Region is Europe or Australia, the authentication link during setup must use app.eu.intercom or app.au.intercom. Use the standard link and sign-in won't work. Find your region in Intercom before you start.
Connecting the two accounts
- In Zapier, create a Zap and choose Intercom as the trigger or action app.
- Make sure you're logged in to Intercom, then click to connect your Intercom account.
- Click Connect to give Zapier permission to access your account.
- If your workspace is in Europe or Australia, change the authentication link to include app.eu.intercom or app.au.intercom.
- Choose an Intercom trigger or action and pair it with the other app.
- Test the Zap, turn it on, and check Zapier history to see what was sent.
Intercom triggers, actions and searches
| Type | What's available |
|---|---|
| Triggers | New user, New company, Lead added email, New tag on a user, New lead, Lead converted to user, New conversation, New unsubscription, New closed conversation |
| Actions | Create/update user, Update company, Add user tag, New incoming message, Create user, Add note, Add event |
| Searches | Find user, Find company, Find lead |
The New incoming message action needs a valid plan on Intercom, so check yours before you build around it. Searches are useful in the middle of a Zap, for example to find the user an event belongs to before adding a note.
Closed conversation Zaps that never fire
Intercom Help flags the trap most teams hit. The New closed conversation trigger doesn't fire when an agent uses the Reply and close button. The agent has to reply, then close the conversation as a separate step. If you've built a Zap to send a satisfaction survey or log closed tickets, and it only fires some of the time, that's almost certainly why. Either train the team to close separately or trigger on something else.
Zaps Intercom suggests
- Send Facebook leads into Intercom.
- Enrich user data with Clearbit.
- Send leads from Unbounce landing pages.
- Tag users from a spreadsheet, mapping an Email column to the Add user tag action.
The spreadsheet tagging Zap runs every 15 minutes, or you can run it by hand from the Zapier dashboard when you need it straight away. It's a tidy way to tag a list of webinar attendees or event contacts in one go. For more ideas, see my Zapier marketing playbook.
Building a lead Zap, step by step
Here's how one of those suggested Zaps fits together, using only Intercom's own triggers, actions and searches:
- Trigger: a new lead from your Unbounce landing page.
- Search: Find lead, by email, so you don't create a duplicate.
- Action: Create/update user with the name and email from the form.
- Action: Add user tag, such as the campaign name, so your team can filter by source.
Four steps, and every landing page lead arrives in Intercom tagged and ready for a conversation.
When data doesn't look right
Start with Zapier history, which shows the data sent to Intercom on each run. Compare a run with the record in Intercom to see whether the problem is in the trigger, the mapping or the action. For data inconsistencies you can't explain, Intercom suggests contacting Zapier support.
n8n and native integrations
n8n has a built-in Intercom node among its app nodes; my comparison of n8n and Zapier covers when it fits better.
Native integrations are the other route. Front, for example, integrates directly with HubSpot CRM so teams can log messages and manage records from the inbox. If you're reconsidering your support tool, see my list of Intercom alternatives.
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My take on Intercom and Zapier
Check your data region, connect while logged in, and start with one Zap that removes real copying, such as leads from your forms into Intercom. Avoid building on New closed conversation unless your team closes conversations separately, and use Zapier history the moment something looks off.
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Frequently asked questions
Does Intercom work with Zapier?
Yes, through the Intercom Zapier app with triggers, actions and searches.
What triggers does Intercom offer?
Including New user, New lead, New conversation and New closed conversation.
Why isn't my closed conversation trigger firing?
Reply and close doesn't trigger it. Reply, then close separately.
What if my workspace is in the EU?
Use an authentication link containing app.eu.intercom.
Can I tag users from a spreadsheet?
Yes, with a Zap that maps an Email column to the Add user tag action.
